The Branded Author™ by Storiad

A Guide to Becoming a Branded Author Through Smarter Networking, Marketing & Publicity

Executive Summary

www.storiad.com © 2013 Storiad, Inc.

The Branded Author™ by Storiad Executive Summary © 2013 Storiad, Inc.

www.storiad.com

As writers, we never begrudge ourselves the time & effort needed to get our words just right. When it comes time for the business of writing, however, some head-scratching ensues: what proactive steps can we authors take to increase our book sales? The answer is Author Branding. Your Author Brand is the unique personality & identity of your writing that sets it apart from other writers in a competitive marketplace. You are your writing and your writing is you. This is what you’re selling. As a Branded Author, you communicate who you are as an author, why you write, how you write, & what you’ve written. You’re building emotional connections. You’re sharing narratives, growing relationships, managing expectations, & delivering on those expectations. You’re becoming a known & reliable source of your particular type of information, education & entertainment.

Here’s the assumption about your publishing goal: To sell as many books as possible.

Here’s the mission we’ve set for you as a Branded Author: To build multiple avenues leading to the place(s) where readers can connect with you, experience your writing, and buy your books.

Your Brand’s effectiveness is measured by the reaction your name & your writing elicit. The more favorable & widespread the reaction, the more book you’ll sale. In this White Paper, we discuss networking, marketing & publicity strategies you can employ in creating the Author Brand you’ll need to stand apart from all the other hard-working authors out there seeking the same levels of attention & recognition for themselves & their books. Your Author Branding strategy entails developing three interconnected plans:

1. A Networking Plan; 2. A Marketing Plan; and 3. A Publicity Plan.

The Branded Author™ by Storiad is a practical, “how-to” guide for easy reading, easy reference & easy tracking. Its objective is to help you develop a unique & compelling Author Brand. To access the complete White Paper, click here.

The Branded Author™ by Storiad Executive Summary © 2013 Storiad, Inc.

www.storiad.com

Storiad is a branding platform helping the writing universe better network, market & publicize. We offer authors, publishers & other print media professionals the stuff they need to make their business of writing smarter, faster & more cost-effective. What's your story? Visit www.storiad.com to learn lots more.