The Brand Identity Project

Jermaine DeShieldsFull Sail University

Brand Identity Project: The Sound

Sunday, November 14, 2010

The Sound

The Sound is the name of the company and beat auction is what the company is all about. This company is designed to give independent music producers, writers, or artists a chance to make money early, network, and exposure. The

Sound basically comes from our customers. We are grabbing music of today and the future, and exposing it to the world. It’s the sound of unheard talent that waits to be discovered. Most of the time, people are successful in the music or

entertainment industry because of connections. We want to be that connection. We want to be the sound of the music

industry.


The SoundThe Sound is a descriptive trademark. It basically describes

something about our services to be sold. The name is not protectable so it’s still available.

Strength

•Easy to remember

• Describes services in a unique way

Concerns

•Nothing too outstanding about the name

•Easy to out beat


The SoundThis will be effective because for one, its horizontal and people read that way. The

name is also simple so we would keep the logo simple as well. It will be able to be seen anywhere or at anyplace and very easy to visualize in the mind. Word-‐mark would be the best category for this logo because the name is simple. It just needs a simple but

catchy font.

The logo will Dit our brand because it’s simple along with the name. The name alone lets people know that we are providing music of today and the future and its ofDicial that we

have that sound.

•The shape of the logo will be horizontal because it’s attractive to the human eye.

•The main color will be blue so that we will show leadership within our company.


This is a logo for I Do Music. This is a non-profit organization that offers about the same services we do once a month. This logo is horizontal and very simple

to remember. It has simple colors with one word that sticks out. It indicates that It focuses on people who are

serious with music.


This logo is the ideal logo. The name speaks for itself and its simple. Not really a color to it but if

you see it any where, you know what it is. The font is simple but creative towards the middle of

the name. This is something close to what the sound should look like. (not color)


sThe oundAre you ready?

This is the logo. Its simple with blue to show leadership. The “s” is different to exaggerate the word sound so that people will know what we are all about. It’s horizontal to make it easy to read and pleasant

to look at.


Corporate Culture

We want to be the home for independent producers, artists, writers, or even musicians. We want to provide our customers with a family atmosphere to let them know that we are all a team with the same goal. We will accomplish this by doing surveys on what we can do to make people feel at home. Also, our building will be designed as a club

with coaches and tables to give it a home feeling. We will also allow our customers to meet with some of there role models in the industry personally so that will develop a

close relationship vibe. Allow are customers to perform and come and just hang out to network will let them know that this is the place that they want to be and feel welcome

to do so


Mission StatementOur goal is to give people who are serious in pursuing a career in the music industry,

come closer to their dream by providing them with unique opportunities to make money, get exposure, and network everyday.

This will be seen at the front of our building and our website. Its directed to both employers and customers because we are all a team trying to reach the same goal(success). This statement

shows passion for our audience and pretty much tells what we are all about. Its unique from other companies because its straight to the point and it doesn’t sound cheesy. You can

actually believe we will provide this for you.


sThe oundAre you ready?

Tagline

Are you ready is basically saying prepare yourself to work. It’s possible to get discovered with our services and we want people to know that if your serious, then lets do it. It also refers to the music that we will provide for our beat auctions. We will make sure that all music will be catchy and timeless. You can say that our

tagline is more descriptive than anything else because it shows that we are serious. We kept our tagline short and catchy so that it will stick in the minds of

consumers. Most of our competitors lack a tagline so this is something that will distinguish from the rest.


The Brand Identity Project

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