CORPORATE PRESENTATION AND PORTFOLIOThe Brand Activations

Little boxes on the hillside, Little boxes made of ticky-tacky,Little boxes, little boxes, Little boxes, all the same.There’s a green one and a pink one And a blue one and a yellow oneAnd they’re all made out of ticky-tacky And they all look just the same…

And the people in the houses All go to the university,And they all get put in boxes, Little boxes, all the same.And there’s doctors and there’s lawyers And business executives,And they’re all made out of ticky-tacky And they all look just the same…

Little boxes on the hillside, And they all look just the same… - Malvina Reynolds

Just a nice song to begin our conversation…

First off, let’s talk something general…

Let’s talk about Domestic Sheep for a while!

A bit about “sheep”, the species…

In everyday language, we call them a flock, herd or mob

Sheep are domestic furry defense-less mammals, reared as livestock, playing very important role in the food web.

1

Why we know them or care for them? We are crazy about their fleece, meat and milk. The wooly stuff on their skin helps most mankind stay warm.2

Wondering about the sheep’s character?

The poor prey mostly seen as dull and uninteresting

• The flocking instinct, the preference to move in groups• Much of the behavior governed by a fear instinct, common in all

prey species• Dependent on their flock for safety and comfort.• Complex physiological ways to disguise pain and discomfort. Why

so?- They must avoid being easily identified by predators as being weak and therefore an easy target. - A sheep suffer a long time before showing any outward signs of being in pain such as limping.

If you see a sheep in obvious pain, it is certain that the pain has reached such a level that the animal is no longer able to mask its condition.

And, then, they are all WHITE in color; one looks exactly like the other…

Obviously because they must flock together, don’t want to be seen different, else, they might just mess up

something and destroy even what little they have going for them!

Why?

And that’s how most Brands in the world behave today…

THE WHITE SHEEP SCAREDUNSURE

PREDICTABLE

NOT GOOD!

The Blue Sheep

A sheep but of a distinct BLUE COLOR Different, unmatched, standing apart, unafraid, willing to not blend with the group, unable to belong to the herd, impossible to ignore and cannot be written off…

BLUE is a color that you cannot miss in a herd of white sheep!

And then there is the BLUE SHEEP!

What is the The Blue Sheep Concept anyway?

And we at TBA are absolutely in Love with the color Blue!

• The Blue Sheep is an idea that you cannot ignore.• The Blue Sheep is a campaign that stands out!• The Blue Sheep is a brand, an organization , a company that is unafraid to boldly take a

step into the future, to break new grounds and to stand out in a world full of the usual, the mundane and the oh-I’ve-seen-it-before!

There are Blue Sheep in

every walk of life – Sports,

Education, Entertainment,

Corporations and what not!

So what is it that makes some Brand Campaigns an absolute HIT while others are lost in oblivion?

What is it that makes some Brands ‘TOUCH‘ the masses while others only dream of making that ‘connection’?

We like to call it The Effect!

And What’s The Effect!Say Hello to Real World advertising!

Different ones… Unusual ones…

And Flawless Execution…

Campaigns…

That Engages… Excites…

Entertains…

Surprises…

Creating Magic…

Makes it come alive!

The Birth of...

When surrounded by mundane,

usual and so extremely predictable

adver tising and marketing

campaigns a few good men just

couldn’t take it anymore!

PLEASE BUY ME

So they decide to STOP and take

the responsibility to rid the world

of boring, ineffective, poorly

executed campaigns that fail to

engage their target audience and

merely maintain the status quo.

These fine young men decided to

change the world of Experiential

Marketing by suggesting exciting

campaigns that resonate with what

the masses love and providing

a flawless execution to all these

concepts.

MAKE NO MISTAKE, THE WORLD OF

EXPERIENTIAL MARKETING AND

BELOW-THE-LINE CAMPAIGNS IS

CHANGING AND TBA WILL NOT

STOP UNTIL ITS DONE!

And In Technical Terms…Technically, TBA is an Adver tising

Agency with proven (and admired!)

exper tise in Experiential or Below-

The-Line Campaigns as well as

Outdoors and Digital Media.

Headquar tered in NEW DELHI, TBA

has operations in BANGALORE,

Dehradun, Rishikesh, Hyderabad,

Kolkata, AHMEDABAD, MUMBAI

and the capability to ideate,

design and execute nationwide

campaigns. And while the

operations are centrally controlled

and monitored from our New Delhi

office, our operations are capable

of absolutely independent

functioning.

NEW DELHI

RISHIKESH

BANGLORE

DEHRADUN

HyDERABAD

KOLKAtA

HEADqUARTERS

OPERATIOnS

MUMBAI

AHMEDABAD

With a combined team experience

of decades and after having

flawlessly executed some of the

most magnanimous and the most

intricate campaigns, operations

and projects in over 40 cities

across the country, when we tell

our clients “You can now relax!”

we really, really mean it!

So be it ROAD-SHOWS,

COLLEGE CAMPAIGNS,

EVENTS, EXHIBITIONS, MALL

ACTIVITIES, SPORTING EVENTS,

SPORTS MANAGEMENT, RETAIL

BRANDING, CORPORATE EVENTS,

DIGITAL MEDIA MARKETING and

OUTDOOR PUBLICITY – TBA will

put your brand right on the map

by providing an integrated plan

and then following it up with

immaculate execution right from

printing, fabrication, set-up,

permission and all the things you

didn’t even know exist!

THE BRAnDS WEACTIvATED!

Our Capabilities

EVENTSEXHIBITIONS SPORTS

EVENTS

CHANNEL MEETS

SOCIAL INITIATIVE PROGRAMS PROMOTIONS

RETAILDIGITAL

THE EFFECTIn ACTIOn!

1 The Embassy of the Federal Republic of Germany

◊ The majestic Humayun’s Tomb in New Delhi, illuminated in the colors of Germany

and India as a par t of the Indo-German Urban Mela 2012, New Delhi.

2 India Gate Illumination

◊ Marking the end of ‘The Year of Germany’ and the celebration of 60 years of Indo-

German diplomatic relations, the India Gate illuminated in the colors of both

nations as a mark of friendship and mutual respect.

India Gate Illumination

◊ Grassroots series of events for US-AID on the occasion of World Water Day

spreading awareness about water-borne diseases and other water related problems

and their solutions.

3 US-AID

US-AID

US-AID

◊ Pan India series of promotional activities and engagements for ICICI Mobile

Banking solutions at corporates and branch locations across the country.

4 ICICI Bank

ICICI Bank

◊ Udaan. A project that empowers automobile mechanics around the world with real

world information and knowledge about lubricants and their correct usage in both big

and small vehicles. An Exxon Mobil initiative and executed by The Brand Activations,

Udaan is a advanced version of the prototype project run in Hyderabad of a smaller .

The project, which is still running right now, involves fabricating the custom bus body,

installation of high quality interiors and equipment to setup a mobile classroom

conducting classrooms for mechanics all across the country.

5.1 Mobil Udaan

Mobil Udaan

◊ Innovative engagement program launched in the Andhra Pradesh region targeting

the mechanics and technicians eductaing them about the latest in lubricant

technology and Mobil 1 products -- inside a custom made mobile classroom!

5.2 Mobil 1 Hyderabad

Mobil 1 Hyderabad

◊ Catching the ICC cricket World Cup fever with Hero Honda ZMR cricket tournaments

across the country!

6 Hero Honda

Hero Honda

◊ Public-Corporate event for MF Global, Sify Securities targeted at Indian investors.

7 MF Global

MF Global

MF Global

◊ Another globally admired and respected premium rice brand. Series of interesting

and engaging events such as a cookery competition, wet sampling and fun games

on location!

8 Amira Rice

Amira Rice

9.1 SHARP (Northern India)

◊ The absolute transformation of a retail space into a brand experience! This is one

of the series of Sharp Brand Experience Zones that we are creating in the Delhi-

NCR region giving customers a real life experience of how Sharp can revolutionize

their lives!

SHARP (Northern India)

9.2 SHARP (Central India)

◊ The absolute transformation of a retail space into a brand experience! This is one

of the series of Sharp Brand Experience Zones that we are creating in the Delhi-

NCR region giving customers a real life experience of how Sharp can revolutionize

their lives!

SHARP (Central India)

◊ A mini version of Indian Premier League created for Axis Bank employees. The

grand spor ting event was executed from star t to end including selection trials in

various cities, zonal matches and the finals.

10 Axis Premier League

Axis Premier League

Axis Premier League

11 T itan Fastrack

◊ In line with Fastrack’s theme “Move On” this activity was an innovative way to

enage the younger generation on the Valentine’s Day. The activity went around the

town asking boys and girls their ‘Move On’ experiences! Fun and effective!

T itan Fastrack

T itan Fastrack

12 UNIKID Fashion Week

UnIKIDFashion Week

◊ UNIKID, an international kids fashion brand, needed help connecting with the kids

(and their parents!). This is us creating a Kids’ Fashion Show competition which

was a massive hit in Delhi NCR.

UNIKID Fashion Week

13 Singhis Corporate Meet

SinghisCorporate

Meet

◊ A large corporate meet organized both event wise and logistics wise for the

Singhi’s.

Singhis Corporate Meet

14 ASUS

◊ Asus needed to bond with its target market. In needed to be more ‘Indian’ so to

speak. So we did a series of interesting mall activities for them to give them a

more ‘with-the-masses’ identity.

ASUS

15 SanDisk

◊ SanDisk needed to let people know that it makes more than just memory cards.

And what better way to tell them than to actually ‘show’ them their stuff along with

other fun games and prizes!

SanDisk

16 Honda

◊ Honda wanted to lose the image of being sedated in the Indian market. So we

decided to take their new version of Unicorn to the masses instead of the masses

having to come to Honda!

Honda

17 TOSHIBA

◊ A par t of a range of mall activities we did for this leading Japanese electronics

brand. The enthusiasm of the crowds depicts the thumping success of the event!

TOSHIBA

18 adidas

◊ The theme for this activity was the adidas tag line “Impossible is Nothing”. Our

people dressed in spor ts gear went around asking people and telling them why

impossible really is nothing!

adidas

19 Reliance Digital

◊ They say strike when the iron is hot! When the Akshay Kumar blockbuster Singh is

King was red hot, that’s when we launched this activity to enhance the brand image

of Reliance Digital stores across town and needless to say the crowds were drawn

to it by the dozens!

Reliance Digital

20 BRITANNIA

◊ A series of activities and events launched to promote the Britannia Cheese and

other Cheese related variants. The photos that follow are of the final grand finale

event to conclude the festivities.

BRITANNIA

◊ One of the world’s largest and most loved premium rice brand.

◊ Nationwide campaign including opening events, mall activities, wet sampling and

brand experience zones.

21 T ilda Rice

T ilda Rice

Tilda Rice

Tilda Rice

◊ Country’s largest sub-junior football tournament by All India Football federation,

sponsored by Coca-Cola, spanning the far thest and most remote corners of the

nation.

◊ This included conducting city-level, regional, zonal level and the national finals.

22 Coca-Cola Mir Iqbal Hussain Trophy

Coca-Cola Mir Iqbal Hussain Trophy

Coca-Cola Mir Iqbal Hussain Trophy

23 iNurture

◊ iNur ture, a leading educational institute based out of Bangalore wanted a digital

campaign for their admissions season. We made a microsite for them, ran a Google

campaign, a Facebook campaign and many banner ad campaigns. The campaign

was a great success with more than a thousand leads in less than a month!

24 The Tailor Master(www.thetailormaster.com)

◊ A Swedish-Chinese tailoring website that we upgraded, enhanced and prepared for

complete e-commerce and online ordering.

25 Template Tailor(www.templatetailor.co.uk)

◊ A London based template design firm that par tnered with us for their technical

as well as design requirements outsourcing British clients to us for executing the

design, development and adaptation of various types of web templates.

26 OrbitWheel Website

◊ Web-Store rework and redesign for one of Australia’s pioneer Inline Skates

manufacturing company Orbitwheel. This included creating a prefect digital

brand image and execution of the front-end and back-end design and software

framework.

Take a chance… Think different… Be noticed...

THAnK YOUThe Brand Activations

# 80, Site -3vikaspuri

new Delhi - 110 018

santosh@thebrandactivations.com+91 981 034 5472