The Brain Science of Videos: How

Explainer Videos Increase Conversions

and Why You Need One

How Explainer Videos Increase

Conversions and Why You Need One

We know that explainer videos can

be an asset for your business. You

see them everywhere on the web.

Gone are the days when people read

pages of manual or scrolled through

websites to get the information about

the product or service they are

looking for. Smart businesses around

the world are using explainer videos.

They are the powerful marketing tool

that businesses are swearing by to

jump conversion rates. They are tools

that help businesses to establish and

build a brand online.

A quick recall on what explainer

videos are: they are short

animated videos that explain

about your products or services

in a way that engages the

audience. They connect

emotionally with the audience

and convey stories about your

business effectively to them.

Explainer videos are

informative as well as

entertaining.

For more information please visit

Your website:

www.toonexplainers.com

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Explainer Videos Startup Videos

Our Key Services,

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Why do you need explainer videos?

Investment Any marketing tool is an investment for your business and explainer videos

are the most effective tools that will give you better return in investment. Your

explainer videos can be used across various platforms – social media, websites,

presentations, live pitches, etc. They can be used as a promotion and an advertisement

tool for a long time after they are created. While explainer videos may seem like

taking a chunk of your budget but they are a great investment.

Grab attentionThe traditional web content can get you only so far. Whatever you try, they

either fail to gain audience attention or lose their interest after a few minutes. After all

the average attention span of audience is just 7 seconds. Moreover, too much

information crammed together can confuse the visitors. All these can prove to a

disaster for your business. An explainer video, however, can gain audience attention

immediately. Not only that, they also hold their attention through the video and help

them make buying decision, enhance brand visibility, improve customer relationship

and boost conversion rates. It is quite simple why you should use explainer videos to

build your brand.

Increase web trafficYour website has a greater potential of being viewed when they have a video on

them. Your visitors also stay for a longer time when there is a video on the webpage.

That’s how explainer videos can increase your web traffic. And if the video goes viral,

then your brand is sure to gain popularity in the shortest time.

Rank higher in google searchWebsites with videos are traditionally known to rank higher in the google

search. Would you read pages of worth of texts before making purchases on a website? It

sounds rather boring, isn’t it? The truth is these boring web pages will rank your website

lower in google search. It is a sure way of fleeing your customer from your site. Videos,

on the other hand, increase the time customers spend on your site and help you gain

exposure, ranking higher on google search engine.

SharableExplainer videos are not just confines to your website. They can be uploaded to

video sharing websites like YouTube and Vimeo. These videos then will be easily sharable

on social media sites like Facebook, twitter, LinkedIn, etc. The more places your explainer

video is shared online, the greater is the exposure of your brand. As these videos are under

two minutes or less, they are readily viewed by visitors on their smart phones, a device

that has majorly helped the boost of explainer videos. Further, when people share

explainer videos about your bran, product or service, it is an endorsement of your brand.

Makes you stand outIn this crowded virtual world, it is hard for businesses to stand out and

attract customers. Customers want to know the personality behind the logo. This is

the only way to stand out in the crowd. Explainer videos can help you connect

instantly with your customers. They create emotional connection with the customers

that helps your customer stand out. This helps customers gain your trust and increase

your brand value. Businesses all over the world are using explainer videos for a

number of purposes. They are used to create awareness of your brand, introduce new

products or services, provide reviews and clarify misconceptions about your products

or services. Explainer videos can be the x-factor that attracts your customers to your

business.

Simplify your messageWith the help of explainer videos, you can explain information about

intangible products and complicate information about your product or business into

simpler form that is easily understood by viewers. They can liven up your

information. Explainer videos can even liven up your pitch. PowerPoints or pages of

texts can get boring very quickly. Explainer videos, on the other hand, can capture

the attention of audience immediately. With engaging visuals and strong script they

can help you explain complex ideas easily.

Why are explainer videos so effective ? The brain science behind explainer videos!

The main reason why explainer videos are such a huge success is thathumans traditionally have a affinity to videos. They opt for videos anytime over pagesof texts. We are hardwired to be attracted towards visuals rather than texts. Humanbrain understands images better than texts. They stimulate your brain better. Ourancestors used stones and bones to carve images on the walls and that happened longbefore they started writing. While images are instantly processed by our brains, textstake a longer route, a few nanoseconds before they reach the brain. Texts are firstprocessed by short term memories in our brain band then reach the long time memorywhen you read it a time or two. Images, on the other hand, are immediately processedand already present in our long time memory. The patterns and designs are alreadystored in our brain when we see videos; our brains merely recall what is already stored.So, you understand why you retain information easily when you watch a video ratherthan read texts.

The science behind explainer videos just confirms the statistics and data wehave gathered about the success of this marketing tool for your business. Further, welearn more visually than through texts. Our retention of information while watchingvideos is greater than what we retain when we read plain texts.

According to dual code theory that supports the success of

explainer videos, people retain only 10 percent of what they hear. However,

when both our auditory and visuals senses are stimulated, the retention rate

goes as high as 68 percent. When both the auditory and visuals senses are

put to use, it engages the audience more thoroughly and retains the

information better. The human brain is simulated enough by videos that it

leaves a lasting impact on the visitors. This means your product or service

video will be in your audience mind for a longer time compared to a manual

or a webpage on them.

Further, texts need more concentration and attention as they are

first stored in your short time memory. As videos directly reach your long

time memory, they are easy to understand. Further, a combination of video

and audio grabs the attention of audience easily. They help you emotionally

connect with the audience. When audience connects emotionally with you,

they stay with your brand for a longer time. This creates brand loyalty. So,

investing in explainer videos that are short, interesting and effective can be

great for your business.

Why should your business use an explainer video?To really succeed in marketing your product or service, it is good to

have a scientific basis for the success of the marketing tool. Explainer videos

are backed by the science of how human brains work. Videos stimulate the

viewers. They have a greater chance of delivering the result you expect from

your marketing tool. The psychology of the audience as well as neuroscience

enlightens us why explainer videos can be great for your business.

Further, explainer videos reach a larger audience. Businesses,

today, need a strong online presence to survive in the market. Explainer

videos are of short duration which is a definite advantage for your business,

they are engage audience attention which is a primary reason for their

success and they can share. The science of sharing works positively for

explainer videos. It is very simple. When audiences like what they see and

hear, they want to share it with others. With social media sites and exclusive

video sharing platforms, sharing information about your product is easier for

you but more importantly for your audience. This is why you see share

buttons everywhere on the internet. With all these in mind, you might want

to invest more in good explainer videos.

CONTACT USExplainer videos are informative as well as entertaining. Theyassist you in getting your message across your audience thatresults in better conversion rates as well as better return ofinvestment.

Toon ExplainersSaibaba colonyCoimbatore,Tamilnadu 641038India.+91 (0) 8220000769

www.toonexplainers.com

info@toonexplainers.com

THANK YOU

Toon ExplainersSaibabacolony,

Coimbatore,Tamilnadu 641038

India.+91 (0) 8220000769

http://www.toonexplainers.com/