The Brain Gain: 5 Ways to Think Outside the Trade Show Booth Box
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Transcript of The Brain Gain: 5 Ways to Think Outside the Trade Show Booth Box
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How can you innovate
when you don’t know
what’s already been done?
Stay in sync with
current trends!
#1 The Pulse
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Consider trends within
your industry…
But look
beyond it for
new
inspiration,
too!
digital
trends
& pop
culture event
marketing
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Take advantage
of these H2H tips:
#2 H2H When it comes to face-to-
face experiences,
the H2H (Human-to-Human)
effect has changed the
communication game.
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Speak to emotions and
develop an authentic
connection—it’s about
them, not you!
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and engage attendees in a
meaningful way: evoke excitement and intrigue—give
them something to reveal!
Understand your
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Stay true to your brand
persona in a humanizing way.
Convey your tone of voice.
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Connect with each
individual:
use personalization to
maximize success!
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#3 Multisensory
Regardless of
booth size, what’s the big
attract? Concentrate on
creating
multisensory
experiences
with these best
practices:
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Is your message different from
the guy next door?
Or is it elevated in a new &
interesting way?
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Address the level of booth
energy when communicating your message on the show floor.
Energy can be addictive & help drive booth traffic
if you find the right fit for your target audience!
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Get hands on!
Create a two-way exchange:
leverage gamification or interactive technology
to pull attendees through!
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Getting the audience
to the next step through
a call-to-action!
Remember the
main reason for
having the booth
at all: CTA
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#4 The Google Check
Ensure a
successful
program by
doing “The
Check”
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What experience are you giving me that Googling can’t?
What are you telling me beyond what I can find on Google?
What are you showing me that I can’t see from a Google search?
And how is your story personified
with a message that implants?
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#5 Awesome Sauce
Harness your team’s
creativity & develop
your own brand of
3 key tips ahead!
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Instead of brainstorming, try a
Think of it like a brainstorm with clearer objectives!
brainsteer
Find Out
More!
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25 ©, all rights reserved.
A museum, a long
walk, or another space
that lets creativity
bloom!
Take your creative collaborations
outside of a stuffy conference
room or office…
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Keep a list of NOTES for
everything you come across!
Whether it’s a good
buzzword or a cool
idea you saw,
develop and track a
high-level list of thought-starters!
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Elle Kane, Digital Creative Lead
About The Author
Connect with me!
@elle_kane
/ellekane