The Bootstrapper’s Guide To Being A Modern Freelancer€¦ · an employer All stats from 2015...
Transcript of The Bootstrapper’s Guide To Being A Modern Freelancer€¦ · an employer All stats from 2015...
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The Bootstrapper’s Guide To Being A Modern Freelancer
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Presenter Info
• Patrick Ward • Kine.x, Lead Genera.on Coordinator • Former poli.cal hack • Vinyl Junkie
• Cara Lucas • Kine.x, Marke.ng Manager • Editor of the blog, FisDul of Talent • Design/Power Tool Addict
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5
Things To Talk About
1. Now Trending: The Freelance Economy On The Rise… 2. Reality Check One-Two. You Ready? 3. Our Perspective 4. 5-Step Playbook for The Modern Freelancer 5. Q&A
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1. Now Trending: The Freelance Economy Is On The Rise
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Freelancing in 2015
� 34% of the U.S. workforce performed freelance work in 2015.
� That translates to 53.7 million people, up 700,000 from 2014
� 60% of those freelanced by choice, up 7% from 2014
� 50% of freelancers said they would not take a traditional position with an employer
All stats from 2015 Edelman Berland Freelancer’s Report
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How Freelancers Worked in 2015
� Technology is making it easier for freelancers to find work; 51% obtained a project via the internet, up 9% from 2014
� 60% of freelancers who left traditional employment now earn more than in their previous jobs
� 78% saw their income rise in 2015
All stats from 2015 Edelman Berland Freelancer’s Report
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What’s Next? • 83% of freelancers believe the best days are ahead in 2016 and beyond • 75% of non-freelancers are open to doing additional projects outside of their
regular employment
10 55% 60% 65% 70% 75% 80%
To have schedule flexibility
To be my own boss
To work remotely
To do work I am passionate about
To have more work/life balance
To earn extra money
% of Respondents
Freedom and flexibility are the key drivers in freelancing
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Who Freelances?
0%
10%
20%
30%
40%
50%
60%
70%
18-‐34 35-‐44 45-‐54 55+
Choice
Necessity
The youngest and oldest generaMons are most likely to freelance by choice.
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2. Reality Check One-Two: You Ready?
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The Business Challenge Drives
the Freelance Market
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What’s the most important thing you
can do to take advantage of that?
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3. Our Perspective?
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Don’t follow the playbook…
And you may find yourself at risk.
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4. 5-Step Playbook For The Modern Freelancer
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1. Use Social Media As Your Weapon of Choice
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YOU ARE NOT SPECIAL.YOU ARE NOT A BEAUTIFUL OR UNIQUE SNOWFLAKE.
� …but you could be with a little work.
� What does Google have to say about you? That’s your Personal Brand online
� Defining your Personal Brand isn’t hard, you just need to make the time
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Pick the right social media tools.
• LinkedIn + Twitter + Instagram • Personal + Professional mix
• Transparency + Authenticity = Cool Factor
• Cool Factor based on Truth = Increased opportunity in your field.
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2. GET ON LinkedIn. Do it.
� The Franchise: ! Advanced LinkedIn user that has revolutionized the
social networking game and set the bar for how to present information on a LI profile.
� The Second-Stringer: ! The Second-Stringer is the middle of the pack LinkedIn
user with a respectable profile but falls short of champion status.
� The Scrub: ! The Scrub is the novice LinkedIn user that created a
profile because someone at a networking event or an article on Inc.com told them they should.
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unique tag
show us why you shouldn’t sit the bench
stomping grounds sweet pic
customized URL & how to contact
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3. Position Yourself As a Thought Leader
� Carve out your niche with a blog
� Make your target audience as specific as you want
� More than a portfolio
� Write 2-3 times per week and share industry insights, tips, features, stuff you’re working on
� Let the content drive your social media strategy/feeds
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4. Do Free Work
� Yep, we said it. FREE.
� Strategic gifts with no expectation of getting something in return
� Meant to position you as an expert in your field while demonstrating skills/knowledge
� Designing templates, giving away free stock photos
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5. Create + Maintain a Modern Portfolio
� Get your work online
� Visual elements are key
� Showcase projects/experience with at least 2-3 sentences
� Don’t forget to use visual social media to spotlight work (Pinterest, Instagram)
� Behance
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Where do I brand my work?
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5. Q&A?
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Cara: [email protected] TwiPer: @caralucas44 LinkedIn: hPps://www.linkedin.com/in/caralucas Patrick: [email protected] TwiPer: @patrickward8 LinkedIn: hPps://www.linkedin.com/in/patrickward8