The Book Barter
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Transcript of The Book Barter
Jersey Shore OEP
Bookstore Amazon Chegg SU Post
E145 Textbook Used: $112 Used: $77 Rent: $55 Used: $53
Physics 40 Series Textbook
New: $219 Used: $130 Rent: $288 Used: $75
Chem31 A/B Textbook
New: $128 Used: $88 Rent: $70 Used: $68
Survey of 77 Stanford Students: Stanford Bookstore
52% buy books from the bookstore 89% of bookstore costumers are unhappy with prices
96% buy coursereaders70% couldn’t seem to sell them
The Book Barter The first Facebook-integrated, student-to-
student textbook/coursereader service Offers a social realm of exchange Buyers: buy material at cheap price Sellers: get fair price for their items No shipping & handling hassle
MONETARY ESTIMATIONS• 3rd year projections• Including posting
feesBest Case Per Quarter
Worst Case Per Quarter
Costs $50.88 $50.88
Revenue
Ads $800.25 $262.50
Referrals $12,304 $3,786
Posting Fees $75,744 $29,596
Total Profit $88,797.37 $33,593.62
How will it make money Advertisements Referral Fees
After establishing a sufficient enough market Implement a $2 per-
post fee
• Amazon, Chegg and other major online book retailers
• Integration with iStanford and other course management apps and sites.
• Student Groups• Academic Groups• Green Groups
Imagine being able to buy your books in this menu
Estimated Market Share Percentages
Grassroot Marketing Social Media Mailing Lists White Plaza Informationals Student Publications: The Daily, The
Stanford Review Course/College Planning sites: Course
Rank, iStanford, Rate my Professor, The Unofficial Stanford Blog
Year 1 Year 2 Year 3
35% 55% 68%
• $203.52 annual cost to run site low cost to maintain
• Grassroots marketing campaign low marketing cost
• Boot strapping is a viable option