The Boogie Board eWriter - GB Micro Electronics Micro Presentation Boogie Board.… · What is a...
Transcript of The Boogie Board eWriter - GB Micro Electronics Micro Presentation Boogie Board.… · What is a...
The Boogie Board eWriter
August 2012g
Kent Displays Inc., Introduction
Kent Displays is a global leader inKent Displays is a global leader in
• The design, development and sale of cutting edge consumer electronics products based on fl ibl R fl ™ di l t h l iflexible Reflex™ display technologies featuring the award winning Boogie Board®
eWriter product line
• The research, development, and manufacturing of no power display technologies for consumer and OEM markets
• Established in 1993• Improv Electronics was launched in 2010 as
the consumer products unit of Kent Displays
What is a Boogie Board eWriter?
o The Boogie Board™ LCD eWriter is the revolutionary, paperless, y, p p ,electronic alternative to memo pads, sketchbooks, sticky notes, and dry erase boards.
o Write memos, leave messages, create To Do lists, draw pictures, jot down ideas, make quick calculations play games keepcalculations, play games, keep score, practice handwriting/math – even diagram the winning play!
How Does the Boogie Board eWriter Work?
Requires No Power to Create or Retain Image1.Create images by applying pressure to the
Reflex™ LCD writing surface. The affected liquid crystals “stand-up” to reflect ambient light.
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y p g2.Use the included stylus or almost any other
instrument – even your finger!3.Create intricate drawings with different line
thicknesses — just like paper and pen.4 Push the erase button to clear your image
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4. Push the erase button to clear your image.5. Ultra low power consumption. The sealed 3v
battery in Boogie Board 8.5 eWriter* provides over50,000 erase cycles — that’s 20 erases per day for 6 years!
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6. All plastic construction (including the LCD) is durable and shatter-proof .
*Boogie Board 10.5 eWriter includes replaceable batteries.*Boogie Board Rip includes rechargeable batteries.
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Why do consumers buy Boogie Board
o Each Boogie Board could save a Tree• One 8 5” Boogie Board tablet over its life time will• One 8.5 Boogie Board tablet over its life time will
save 50 reams of A 5 paper, which would save a Tree
o Cost Saving• 50,000 “ Post-It Notes“ costs about $500, while
Boogie Board with 50,000 erases costs just $40
o Its intuitive & enjoyable• It is light, shatter proof & simple to use• Its stylish & fashionable• Its fun to write & erase & brings a smile on your
face
Paper-like Writing and Drawing Experience
o Smooth, immediate response to pressure (noresponse to pressure (no lag)
o Responds to variableo Responds to variable pressure (allows shading)
o Replicates feel of writing p gwith pencil on paper
More fun than paper and pen (increases engagement in learning/work activities)More fun than paper and pen (increases engagement in learning/work activities)
Where Can You Use the Boogie Board eWriter?
o Thin and lightweight, you can use your Boogie Board tablet almostyour Boogie Board tablet almost anywhere!• Leave one on your desk at home, office,
or school• Mount one to your refrigerator or filing
cabinet• Take it with you to the grocery store or
mallmall• Bring it to the field or court
Boogie Board Trends
100%
Home• Family tasks (to do lists, grocery list,
messages) 70%80%90%
Boogie Board in US Retail
g )• Kids – play and homework• Drawing and sketchingBusiness• Daily tasks and assignments 40%
50%60%%
• Phone messages• Meeting notesEducation• Teaching and study aid
M th ti d iti kill 10%20%30%40%
• Mathematics and writing skills• Art, drawing and sketchingDesign• Concept sketching• Presenting ideas
0%10%
Home Business• Presenting ideas Education Design
Competitive Overview
W iti
eWriterseWriters Pen & Pen & PaperPaper TabletsTablets eReaderseReaders
Graphic Graphic InputInputDeviceDevice
Writing Experience
Price
Eco‐Friendly
Battery Life
Resolution
National & International Distribution
Boogie Board around the World in Retail
KoreaTaiwan
Thailand
UK Taiwan
UKSingapore Japan
FJapanTaiwanNetherlands
FranceJapan
Boogie Board eWriter Success Story
Strong Global Demand• 9 unique country websites in local languages9 unique country websites in local languages• 2000+ global media mentions• Sold in 25 countries (and counting!)• Top Holiday Seller 2010 – Amazon.com• 2011 sales nearly 2x 2010
Award-winning• Flexi Most Innovative Display Product• Nortech Innovation Award• Computer Times Editor’s Choice Award
Positive Media Reviews*
“A battery powered notepad as
convenient as the real“A battery powered notepad as
convenient as the real“Infinite LCD Fun” Softpedia“Infinite LCD Fun” Softpedia
"Can’t think of any better way to
stop using paper post it "Can’t think of any better way to
stop using paper post it
“Feels magical the way the“Feels magical the way the
convenient as the real thing” Popular Science
convenient as the real thing” Popular Science
pp
“Simply awesome in the“Simply awesome in the
p g p p pnotes” Mobile Magazine
p g p p pnotes” Mobile Magazine
Feels magical the way the ‘ink’ flows out of the stylus on to the screen” Gadgeteer
Feels magical the way the ‘ink’ flows out of the stylus on to the screen” Gadgeteer
Simply awesome in the hands of anyone who likes to doodle or take notes.” GadgetReview
Simply awesome in the hands of anyone who likes to doodle or take notes.” GadgetReview
“May revolutionize the way people take notes” The Plain Dealer“May revolutionize the way people take notes” The Plain Dealer
"the 21st century answer to a whiteboard“ Geek.com"the 21st century answer to a whiteboard“ Geek.com
* F O i i l B i B d LCD T bl t* For Original Boogie Board LCD Tablet
Current Boogie Board eWriter Family
Introduced November 2011November 2011
Boogie Board 8.5 LCD Writing TabletThe original Boogie Board tablet th t t t d l ti !
Boogie Board 8.5 LCD Writing Tablet for Binders
Boogie Board 10.5 LCD Writing TabletNearly 50% more writing area
Boogie Board RipLCD Writing TabletRecord your image and
that started a revolution!
• 8.5” LCD writing surface• Ultra light (4 oz.) and thin
(1/8“)• Numerous accessories• Nine exciting colors
Ideal for students, professionals and coaches who use binders to stay organized.
• 8.5” LCD writing surface• Holes for 2, 3 and 4 ring binders• Ultra light (4 oz ) and thin (3/16“)
y gthan Boogie Board 8.5 tablets.
• 10.5” LCD writing surface• Ultra light (4 oz.) and thin (1/8“)• Erase lock switch• Replaceable batteries (2
AAAA)
y gpreserve it on your PC
• Connects easily to your PC• Internal memory stores
dozens of images• Rechargeable batteries• Mini USB portUltra light (4 oz.) and thin (3/16 )
• Built-in stylus holder)
• Charm loops• Built-in stylus holder
p• Erase lock switch• Built-in stylus holder
Boogie Board Accessories
Boogie BoardNeoprene Sleeve*Protect your tablet and
Boogie BoardMessage Center*Attach to almost any hard surface and slide
Boogie BoardStylus Holder/Magnet Kit*Keeps stylus with your 8.5 & 10.5 y
prevent unwanted screen marks.
• For 8.5, 105, & Rip eWriters• Sewn-in stylus holder
(stylus not included)
yyour tablet in and out to take it on the go.
• For 8.5 eWriter• Attaches with magnets, double-sided
adhesive strips (included) or screws• Reversible cork / metallic insert (custom
engraving available)
p y yeWriter, mounts eWriter directly to magnetic surfaces.
• Stylus holder also slides over erase button to prevent accidental erasure
• Magnets compatible with 8.5 / 10. 5 eWriters and message center
* eWriter not includedg g )
• Plastic stylus and built-in holderg
BB 8.5” Gen 2 – Q4 2012
• ColorsColors– Graphite/black– Red– BlueBlue
• Design Enhancements– Sleek metallic design
d l d h ld– Improved stylus and holder– Improved erase button– Stylus stand feature– Non‐slip underneath– Internal mounting magnets– Replaceable battery – coin cell