THE BLUEPRINT FOR SUCCESS - Rockin...
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THE BLUEPRINT FOR SUCCESS
Transcript of THE BLUEPRINT FOR SUCCESS - Rockin...
THE BLUEPRINT FOR SUCCESS
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Kick off your business with a grand opening that will lead to profits right from the start
Create a list of those you know and invite them to be part of your success
Know what to say when asking women to host a party
Prepare for a successful first party
Keep your momentum going as your business booms
THIS GUIDE WILL HELP YOU
Empower. Educate. Entertain.Most have dreamed of starting their own business and calling their own shots, but few have the guts to actually do it. You do!
As you take these exciting first steps as a new business owner— a Pure Romance Consultant—you’ll quickly find you are living the mission every day: to empower, educate, and entertain women in ways that make a real difference. You’ll educate women about their bodies; you’ll empower them to take control of their intimate lives; and you’ll entertain Hostesses and their friends to give them nights of fun they’ll never forget. And the best part is, you get paid to do it!
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blast off!Ready to launch your business? Then it’s time to find your first party! One of the great things about Pure Romance is that you get paid with each party you do. Every party brings the opportunity to earn $100–$500 or more! The sooner you begin booking parties, the sooner you start earning.
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PARTY HUNTThe easiest way to send your business soaring is by booking many parties. And the best place to book a party is at a party! Shoot for lining up two parties at each party you hold, and success is a sure thing!
Quick
Tip Write down five women who will want to help you kick things off by hosting a party!
1. N T ( )
2. N T ( )
3. N T ( )
4. N T ( )
5. N T ( )
N: POTENTIAL HOSTESS’ NAME T: TELEPHONE NUMBER
These women will help you launch your business! Call each woman on this list and tell her about your exciting new venture. Offer her the opportunity to help you kick-start your business by hosting a party (for tips on what to say, see p.13).
Your first parties will act as your grand opening. Although they’ll give you a taste of the money you can make with your Pure Romance business, they’re not just about selling. Having your first few parties with family and close friends will help you become more comfortable with your demo so that when business really starts to explode, you’re ready to rock! Plus, these parties will introduce you to the backbone of your business—more potential Hostesses!
QUICK CHALLENGE
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• Become comfortable speaking in front of others
• Book at least two parties
THE GOALDo it yourselfYou may choose to host your own grand opening party and invite the women on this list. If you do, ask each of them to bring two or three guests so you can meet new people and grow your business!
• Kick off your business with your biggest supporters
• Meet new potential Hostesses
THE BENEFIT
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Every person you know falls into one of four categories:
Someone who will place an order
Someone who will book a party
Someone who will join your team
Someone who knows a person who falls into the other three categories
LIST FIVE FRIENDS 1.
2.
3.
4.
5.
LIST FIVE NEIGHBORS
1.
2.
3.
4.
5.
LIST FIVE CO-WORKERS
1.
2.
3.
4.
5.
READY. SET. BRAINSTORM! Grab a pen and start your own Top 50 List. Think of the people you know—reference your address book or social networking profile to help jog your memory. As you fill out your list, resist the urge to repeat a name. Soon, your calendar will be full of party bookings!
>
You’ve got your first five Hostesses—great job! Now it’s time to take that list a step further. When you fill out your Top 50 List, you start seeing party opportunities everywhere you look!
I T ’ S W H O YO U
KNOW!
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You know more people than you realized, right? When you think of each contact, picture your goals: that money in the bank, that vacation you’ve been wanting, those bills that need to be paid. Keep up with these contacts, stay focused on success, and you’ll get there in no time! Turn the page to see the next steps to take!
Your best friendN T ( )
The friend always searching for a saleN T ( )
A friend who dresses with a little extra sex appealN T ( )
A friend who asks you to attend at-home partiesN T ( )
Your funniest friendN T ( )
Who could really use a ladies’ night?N T ( )
Who has some extra time on her hands?N T ( )
Your most popular friendN T ( )
Who has kids enrolled in many expensive activities?N T ( )
Which friend is a full-time homemaker?N T ( )
Your closest relativeN T ( )
Who in your family likes to order from catalogs?N T ( )
Who is the life of every holiday party?N T ( )
Who loves meeting new people?N T ( )
Who is a newlywed?N T ( )
Who in your family has the most friends?N T ( )
Which relative has lived in her community longest?N T ( )
Which family member has the most stories to tell?N T ( )
Who is most in need of some fun?N T ( )
Who has the most daughters?N T ( )
Who talks about her boyfriend or husband the most?N T ( )
Who always has a smile on her face?N T ( )
Who talks often about needing extra money?N T ( )
Who has recently become engaged?N T ( )
Who works part time?N T ( )
Who is always the center of attention?N T ( )
Which woman at your office passes around catalogs?N T ( )
Who is a single mom?N T ( )
Who worries about having enough money for bills?N T ( )
A recent college grad or divorcéeN T ( )
Someone on a dietN T ( )
Someone who owns a cat or dogN T ( )
Someone in her 20sN T ( )
Someone in her 30sN T ( )
Someone in her 40sN T ( )
N: POTENTIAL HOSTESS’ NAME T: TELEPHONE NUMBER
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START SHARING YOUR
big news!Now that you have a list of 50 people you can reach out to about your business, it is time to put that list to good use. Start with these easy steps:
ANNOUNCE YOURSELF Call off the pigeons—there’s a better way to announce your new business! Send out the Business Announcement Postcards from your Starter Kit. Don’t forget to post an announcement on your social networking page, too!
MAKE THE CALL Once the postcards are in the mail, it’s time to get on the phone and offer a party to each one of your friends. The personal touch of a phone call will motivate your friends to support your new business by hosting a party.
FOLLOW UP You probably won’t be able to reach everyone on the first try. Keep track of the people you didn’t reach, and follow up with them within a week.
KEEP LOOKING! Don’t stop with your Top 50 List. Each person you meet is a potential customer! Be ready to talk about your new business. Offer each woman you meet the opportunity to become a Hostess or a new customer. (For a simple way to know what to say, see p. 10.)
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GO FOR THE NO!Statistics show one out of every 10 women you ask to book a party will say yes. Shoot for 20 nos a week, and chances are you’ll get two women to book a party with you!
Quick
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YOUR COMMERCIAL COVERS THESE FOUR POINTS
THE INTRODUCTION Let them know you own and operate your own Pure Romance business.
THE COMPANY Explain that Pure Romance is a party plan similar to (insert well-known party plan company).
THE PRODUCT Keep it classy! Use tasteful words like lotion, lingerie, and relationship-enhancement products.
THE OFFER This point is most important! Remember, you have a lot to offer: education, empowerment, and entertainment—plus free gifts for the Hostess.
YOUR 30-SECOND commercialTurning an interested person into a new customer comes down to how prepared you are for the conversation. As you start telling people about your new business, it’s important to remember the power of a great first impression. That’s where your own 30-second commercial comes in.
Your 30-second commercial is the simple response to, “So, what do you do?” You only have a few seconds to answer, so make a big impact and close the deal!
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CHECK OUT THIS EXAMPLE“Hi, my name is Sandra. I own and operate my own Pure Romance business. Pure Romance is an in-home party plan similar to (well-known company). We offer a wide array of intimacy products, from lotions and lingerie to bedroom accessories. The best part of my job is that I get to throw fun parties for women and give away free products. My Hostesses can receive more than $100 in free gifts just for having a party!”
NOW, WRITE YOUR OWN 30-SECOND COMMERCIAL!
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THE POWER OF
a phone call!You’ve mailed the postcards. You’ve posted an announcement on your social networking page. You’ve sent out a few emails. But nothing will get you parties faster than a personal phone call!
Schedule an hour each day to call 10 of the people on your Top 50 List. Telling them about your new business and the benefits of hosting a party will help keep your calendar full—and your bank account happy!
Knowing what to say is half the battle. Use the points below to make sure you cover all the bases.
GET BOOKING!Book six parties in your first 30 days to maximize your profits and take advantage of extra bonuses! (See p. 24 for details.)
WHAT TO COVER IN EACH BOOKING CALL
You have a lot to offer—an opportunity for a fun night with her friends!
She’ll receive free Pure Romance gifts just for having the party.
Pure Romance has the highest quality lotions, lingerie, and relationship-enhancement products.
Pure Romance provides a safe environment for women to learn about intimacy products, and ordering is done in private so all guests can feel comfortable asking questions and choosing products.
Your guests will get to take home many of their products the night of the party; even if you have to ship to them, they’ll receive their orders in less than 10 business days!
MAKE CONTACT! Don’t rely solely on postcards or the internet—90% of parties are booked through phone calls or face-to-face conversations.
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Quick
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COACH YO U R
HOSTESS
FIRST CALL One or two days after she books her party
Introduce yourself and tell her how excited you are to have her as your Hostess.
Ask why she booked—free products? Special occasion?—so you can make sure she gets what she wants out of the party.
Let her know about Hostess rewards—she will get a free gift just for having the party, plus 10% of the party sales to use toward her favorite Pure Romance products.
Explain that at least 10 women need to be at the party. Ask her to over-invite to make up for those who can’t attend. (Remind her that all guests must be females over the age of 18. No men or children allowed.)
Tell her about outside orders—those unable to attend can place catalog orders that will count toward her party total.
Schedule a time and date for the next phone call.
Now that you have a few parties booked, your next move is to coach each Hostess on how to have the best party possible. Successful Hostess coaching can mean the difference between a $200 party and a $1,000 party—the more excited your Hostess is, the more excited her guests are, and the more profitable the party will be for both of you!
> HELP HER EARNSince your Hostess has probably never held a party before, you’ll need to provide tips to help her earn as much free product as possible. Do this through phone calls—you should make at least three calls to the Hostess before her party to ensure a successful night.
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SECOND CALL Two or three weeks before her party
Ask about attendance. If it’s low, offer her the Top 50 List to help her think of people she might be forgetting.
Suggest she keep refreshments light and save most until the end. This will keep guests busy as they wait for their turn in the ordering room.
Ask about outside orders—does she need more catalogs or order forms?
Remind her to tell guests no kids are allowed so they can arrange for baby sitters if needed.
Mention that you will need a table to display the products for your demo and a separate room for private ordering.
Let her know again how much fun it is going to be!
Ask if she has any other questions for you.
Let her know you will call her the week of her party to firm up the details.
THIRD CALL The week of the party
Thank her again and tell her how excited you are and how much fun it will be!
Review attendance with her one last time. Ask her to call each woman coming to encourage her to bring a friend or two with her to the party.
Ask how outside orders are coming along.
Ask if she came across anyone who is interested in booking a party or becoming a Consultant. Make a note of those names.
Let her know what time you will be arriving to set up.
Confirm directions with her—don’t rely on the internet only.
Remind her again about the table for the demo and the private ordering room.
Get her excited for a fun—and much- deserved!—ladies’ night!
BECOME A GREAT HOSTESS COACH WITH THESE EASY SCRIPTS
1GUESTS “The best way
for you to maximize your rewards is to invite as many people as possible! You’ll want at least 10 guests at the party, and you know how things can pop up at the last minute to prevent people from attending—so if I were you, I’d invite 20.”
2INVITATIONS
“I was just calling to see if you’ve mailed out the party invitations yet. If you haven’t, I’m happy to send them on your behalf, if you’d like to give me the guest list. It’s also a good idea to send out emails and create an online event invitation in case someone misplaces
her invite.”
3ENTHUSIASM “I’m so happy that I
get to do this party with you—it’s going to be so much fun! Have you heard back from all your friends? After we hang up, give them a call and let them know how excited you are. I have some amazing products they’re going to love!”
4FRIENDS “Let your guests
know they should bring a friend or two with them to the party. They’ll feel more comfortable with their friends, plus more guests means a higher party total—and more free products for you!”
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WATCH AND LEARNShadow an experienced Consultant! Ask your Sponsor or a Consultant in your area if you can watch her in action at a party.
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It’s show time!Soon all your practice and preparation will finally pay off, and it’ll be your time to shine! Want to know how your party should go? Here’s a timeline to help keep you on track. Let’s say the party is scheduled for 7 p.m.:
ARRIVE AT THE PARTY Get to your Hostess’ house early enough to set up everything before guests arrive.
GREET GUESTS Welcome guests as they arrive, and let them know the party will start soon.
OPENING SPEECH Set the tone of the party by introducing yourself, thanking your Hostess, and playing a game to break the ice.
DEMO The moment they’ve all been waiting for!
It’s time to educate your guests about the products
and their benefits.
CLOSING SPEECH Thank your guests
and Hostess and invite them
individually into the ordering room.
THIS IS
your party
6:30 p.m.
7:00 p.m.
7:15 p.m.7:30 p.m.
8:45 p.m.
ORDERING ROOM This is your chance to
provide one-on-one advice to help guests choose the perfect
products. Remember to ask each guest if she’d like to host a party.
8:50 p.m.
> DID YOU KNOW? You can watch demos of many products at the Online Training Center.
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THE PARTY’S OVER …
now what?You’re headed home from your first party. Your inventory totes are empty, and your money bag is full. You’re so excited, you feel like doing backflips! Once you get home, it’s time to close the party.
PROCESS YOUR PAYMENTS Take all cash and checks directly to the bank and deposit into the account you’ve set up for your business. All of the credit card payments that you received at the party can be processed through the Consultant Online Office.
RESTOCK YOUR INVENTORY Place an order to replace what you sold. Make sure to order backordered products so you can send them out to the people who purchased them— and pick up more of that product so you’ll have it in stock next time! Eventually you’ll build inventory and reduce backorders.
SHIP ALL BACKORDERS When you place an order with Pure Romance, you’ll receive it within five business days. Prepare your shipping boxes and envelopes so that when you receive the order, you can ship backordered products immediately. Remember to tell customers that it will take seven to 10 business days to receive their orders; if you get products to them sooner, it’s a bonus!
FOLLOW UP WITH GUESTS Follow-up is key to creating lifelong customers. Take time to make phone calls and send thank-you cards to the Hostess and guests who attended the party. Each small effort you make to improve customer care will be repaid with repeat business.
WHAT TO DO AFTER EACH PARTY
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Quick
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ABOUT BACKORDERSWhen a customer orders a product you don’t have in your inventory, that’s called a backorder. It’s essential to place an order with Pure Romance right away so your customer gets her product within seven to 10 business days.
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CONSULTANTS KNOW
it pays to partyThe beauty of owning your own business is that you call the shots. You can choose to earn a couple hundred dollars a month or thousands—it just depends on how much time and work you’re willing to put into it!
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I: Immediate wealth is income from holding parties and selling products.
As a new Consultant, your first efforts will lead you to the Immediate Wealth stream. That’s why filling up your calendar with parties right from the start is so important—each party results in immediate income for you!
O: Ongoing wealth is the income you earn through customer re-orders and personal website orders.
You can earn hundreds of dollars each month just by providing remarkable customer service! You’ll continue to earn a great residual income by using thank-you cards, follow-up phone calls, and email newsletters to notify customers of new specials. It almost feels like bonus money!
U: Ultimate wealth is the income you earn through sharing the business opportunity with others and supporting your team.
Soon after you begin holding parties, you’ll find your passion for Pure Romance is contagious—other women will want in on the business! Each new woman you meet is a potential recruit. When you share the business opportunity, your income will grow exponentially through override bonuses, sponsor bonuses, increased buying discounts, free product, and more—which can add up to thousands of dollars each month!
YOUR THREE STREAMS OF INCOME: I.O.U.
At a 35% buying discount, your profit is $35 of every $100 you sell. That means if you have a $500 party, you earn around $185. Considering an average party requires about four hours of work, that’s more than $40 an hour! (Learn how to earn even more on p. 27.)H
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STAY FOCUSED Keep your dreams in mind as you continue on your journey with Pure Romance. Your dreams serve as a constant reminder of why you keep striving for success!
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SMALL GOALS. BIG DREAMS. IT’S ALL UP TO YOU!
THE LIFE YOU DESERVE IS
a dream away!You’ve learned all the amazing ways you can make money with your Pure Romance business. Now—what do you want to do with your income?
The possibilities are limitless! The beauty of being a Pure Romance Consultant is that you really do have the ability to turn dreams into reality. You’ll soon see how each step you take toward developing your business is rewarded in ways that help make a difference for you financially. As those rewards snowball, you can finally start living the life you deserve!
To make it all happen, though, takes some planning. Simply saying, “I want to make money,” is never enough. When you have a plan, a goal, or a dream in mind, you’ll be able to picture your motivation—and keep moving forward until you realize your dreams!
Schedule a weekly manicure
Go on a weekend getaway
Shop for some new clothes
Pay off a few bills
SMALL GOALS
Buy a new car
Pay off credit card debt
Send my kids to college
Retire early
BIG DREAMS
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AMAZING INCENTIVES AND
sweet rewards!
FAST TRACK PROGRAM
AT... REACH... RECEIVE...
LEVEL 1 30 Days$1,200 In Personal
Retail Sales$100 in FREE Product
LEVEL 2 60 Days$2,400 In Personal
Retail Sales$200 in FREE Product
LEVEL 3 120 Days$4,800 In Personal
Retail Sales50% BUYING DISCOUNT FOR LIFE
or $300 in FREE Product*
Success is best when you experience it right from the start. That excitement gives you the passion and momentum to keep going strong! These incentives developed especially for new Consultants reward you right away so you have the motivation to keep your business booming!
BECOMING ACTIVE Invest a percentage of the profits from your first few parties back into your business—the inventory will be great for customers, and will Activate you and keep you Active! Becoming an Active Consultant means being eligible to receive all the rewards Pure Romance offers its Consultants: free product, recruiting bonuses, and entry into incentive contests! To become Active, just place orders totaling $250 (retail value) within 60 days of your Starter Kit purchase date.
THE MONEY MAKER After a few parties, you’ll notice a trend in what your customers are buying. Build your inventory to keep yourself stocked—and customers happy! A foolproof way to build inventory and become Active all at once is by purchasing the Money Maker Kit. Available only during your first 60 days as a Consultant, the kit includes best sellers that supplement your Starter Kit—over $300 worth of product for just $162.50!
THE FAST TRACK As an extra incentive to keep your business booming, Consultants who excel during their first four months in business will be rewarded with free product—another great way to keep inventory up! The program is called the Fast Track, and the chart below details the rewards.
*If you purchased the Gold Starter Kit and already have a 50% Buying Discount, you’ll receive $300 in free product when you reach Level 3. Consultants must remain Active to maintain a 50% Buying Discount.
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SET THE PACE! By scheduling four to six parties during each month in business, you’ll be set to reach each milestone in the Fast Track Program!
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THE FORMULA
for successTake time to really think about those dreams you listed a few pages ago. When it comes to turning them into reality, planning is essential! The tools on the next page are a great place to start putting your numbers down on paper. Take time to see how many parties you need to hold each week and how much income you can plan on making in a year. Knowledge is power, so let’s get started!
> DREAM BIG This is your time to live your dream. Pure Romance is thrilled you’ve become a Consultant. We know you can do it!
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At that many parties, how much will I make in a year as a Consultant?
These charts show what you can expect to make in a year—and what a difference a buying discount can make! Both charts show the same number of parties, the same amount sold, the same hours worked—but in the second one, the profit is so much higher! (Remember, you can earn a 50% buying discount right away when you get on the Fast Track. See p. 24.)
35% BUYING DISCOUNT
50% BUYING DISCOUNT
WEEKLY PARTIES
WEEKLY SALES
WEEKLY INCOME
MONTHLY INCOME
ANNUAL INCOME
WEEKLY HOURS
1 $500 $175 $700 $8,400 4
2 $1,000 $350 $1,400 $16,800 8
3 $1,500 $525 $2,100 $25,200 12
4 $2,000 $700 $2,800 $33,600 16
WEEKLY PARTIES
WEEKLY SALES
WEEKLY INCOME
MONTHLY INCOME
ANNUAL INCOME
WEEKLY HOURS
1 $500 $250 $1,000 $12,000 4
2 $1,000 $500 $2,000 $24,000 8
3 $1,500 $750 $3,000 $36,000 12
4 $2,000 $1,000 $4,000 $48,000 16
The Annual Income Planner provides you with an estimated annual earning summary based on the number of parties you hold per week. It’s important to remember each party is different. You may bring in a little less—or a little more!—but $500 and four hours per party (the time the average party takes) is a good place to start when estimating your annual income.
EARN $43.75/HR
EARN $62.50/HR
How many parties do I need to hold each week?
BREAK IT DOWN
HOURS YOU ARE WILLING TO INVEST
HOURS PER PARTY
PARTIES PER WEEK4
Your dreams determine how much it will take to get there. Are you looking forward to a new fridge, or are you planning a kitchen makeover? Want to pay off that one bill, or those three credit cards? No matter what your dream is, you can get there with the right number of parties. Let’s figure out how many parties you need to hold each week to make it happen!
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YOU’RE IN BUSINESS FOR YOURSELF, NOT BY YOURSELF.
Pure Romance is dedicated to helping you achieve long-term success as a business owner. Beyond this guide lies so much more to help you succeed in every way!
THIS IS ONLY the beginning
RESOURCES AT YOUR FINGERTIPS
TOP-NOTCH TRAINING EVENTS Regional Empowerment Summits, National Training, National Convention, and the motivational events held throughout the year are powerful and so helpful in building your business. You’ll hear from top Corporate Trainers, national leaders, and sought-after guest speakers. You’ll learn Hostess coaching strategies, fresh demo ideas, recruiting tips, and more. You’ll also enjoy meeting women just like you who are following their dreams! To sign up, visit the Events tab of your Consultant Online Office.
YOUR TEAM Both your Sponsor and your Upline are there to help you each step of the way. Write down questions and schedule time with them to review. Ask about team meetings and meet other Consultants in your area!
ONLINE LEARNING You now have access to an exclusive website: the Consultant Online Office. Here you will find video updates to keep you in on the latest Pure Romance news, fantastic business management tools, training tips,
and more—yours to discover at your own pace.
CORPORATE SUPPORT The Pure Romance Corporate Office is behind you every step of the way. The amazing customer service team is always ready to help—proof that you’re never in business by yourself! Just call 1-866-ROMANCE. Answers are just a phone call away.
> THE NEW CONSULTANT CORNER It’s the fast-read, nitty-gritty, need-to-know information that will help you launch your new business like a pro!
> THE ONLINE TRAINING CENTER These online videos bring you one-on- one classes that cover each aspect of your business in detail. Plus hundreds of demos to watch—priceless!
WHILE ONLINE, CHECK OUT:
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SEND BUSINESS SOARING
your first monthYour first 30 days in business will be the jumping off point for your career and will set you up
for future success. Strive to complete each task below; if it takes you a little longer than the
time listed, don’t worry. And if you have any questions about this list, don’t hesitate to call
your Sponsor or the Corporate Office. We’re here to help you every step of the way!
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Visit the Consultant Online Office
Log onto your Pure Romance email
Online Training Center: Complete Classes 1-5 and watch 10 demos
Visit the New Consultant Corner
Complete your Top 50 List (p. 6)
Write your 30-second commercial
Shadow a party
Organize your Starter Kit into demos and inventory (products for sale)
Schedule your first two parties with friends and family
Use mailing labels to put your contact information on all materials
DAY-BY-DAY CHECKLIST
Review the Planner and Contest Book
Mail Business Announcement Postcards
Announce your new business on your social networking site
Online Training Center: Complete remaining classes and watch 10 more demos
Set up a business checking account
Begin practicing your demo
Call 25 people on your Top 50 List
Order personalized business cards
Book two more parties
Listen to the New Consultant Conference Calls
Shadow a second party
Schedule a call with your Sponsor
Become an Active Consultant
Set up your personal website
Review the Policy Guide
Reach Fast Track Level 1— receive $100 in free product!
Online Training Center: Watch 10 more product demos
Call the remaining 25 people on your Top 50 List
Introduce yourself to 10 new people and tell them about your business
Continue practicing your demo
Set your party and financial goals for your second month
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