The Blood and the Blade
Transcript of The Blood and the Blade
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The Order of the Blood & the Blade
Birsch I Finch I Quarles I Rae
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{Dark Horse}
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Business Objective
Grow market share in “tap comics” to surpass DC Comics and become
second in the market.
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“Tap Comics”
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Who owns tablets?•3 in 10 people in the U.S. own a tablet
•Used by all ages
•61% of e-readers are female (Nielsen)
•Average HHI of e-readers is $75,000+ (Pew)
•30% of those who use e-readers read more than 20 books per year; more than any other reader demographic
•Portable
•Instantly downloadable content
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Story time.
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SERIES ONE
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July.
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Meet Richard Kyle.
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Meet Camilla Price. She’s a reporter, charged with covering Kyle’s presidential campaign.
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Kyle’s campaign is funded by a group of
five wealthy individuals.
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1. James Randall,Military Strategist Alias: “General Gonzo”
2. Samuel Park, Chemist Alias: “Dr. Death”
3. Molly Pratt, Engineer Alias: “Iron Maiden”
4. Allen, Historian Alias: “The Bookkeeper”
5. Preston Rhoads Powers, Venture Capitalist Alias: “Rhoads”
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The Five are all part of a fraternal order called The Order of
the Blood & the Blade.
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By the end of the first series, Kyle begins to speculate whether
The Five are up to no good.
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SERIES TWO
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August.
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Kyle discovers that Dr. Death’s corporation has discovered
a vaccine for ebola.
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He’s keeping the vaccine a secret, and Kyle wants to know why.
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Kyle & Camilla work together to try to understand The Five’s
mission.
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When The Five realizes that Kyle could potentially leak their secrets, they begin sabotaging his campaign.
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They threaten his family & his campaign staff.
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They threaten Camilla.
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SERIES THREE
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September.
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Kyle discovers that one of Rhoads’ venture capital
endeavors is funding a new natural energy resource.
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Rhoads is keeping the resource a secret, even
though it could be the key to Society’s oil independence.
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You guessed it... Kyle & Camilla want to know why he’s
keeping the secret.
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SERIES FOUR
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October.
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Kyle learns that the Iron Maiden has built technology
that can allow humans to survive at unprecedented
submarine depths.
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Camilla is acting strange, and Kyle isn’t sure why.
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Then he discovers that The Five have been operating a submarine headquarters.
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He starts to think that he should disassociate himself with The Five,
but the election is drawing near and he needs financial support.
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SERIES FIVE
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November.
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Unbeknownst to Kyle, The Five has been preparing
to take over Society.
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They have vaccinated chosen members with the
ebola vaccine, and are going to release the virus
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They are prepared to assume oil independence using their new natural
energy resource.
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They need Kyle to win the election so that they can force
him to stage the takeover, keeping The Order a secret.
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Camilla reveals that she is part of The Order. She has been using Kyle for information about Society’s government
the entire time.
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Kyle is forced to join The Order. If he doesn’t, they will kill his family
and expose all of his secrets.
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Kyle is elected, and The Order takes over Society.
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HISTORY
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The Age of Anxiety
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The Number Five
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LAUNCH
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Conventions•October 11-14, 2012 (NY)
•March 1-3, 2013 (Seattle)
•Intimate conventions
•Heavy focus on comic books
•Attended by primary readership
•Future presence at San Diego Comicon could occur concurrent with merchandising
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Advertising
•Distribute Newspapers/Flyers
•Campaign Posters & Buttons
•Facebook Page
•Twitter Feed
•Mock Campaign Website
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{Facebook}
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{Twitter}
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APPENDIX
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Who is buying books?•Average Age of Book Buyers: 42
•65% of purchasers are female
•Baby Boomers purchased 32% of books in 2010
•33% of Fiction purchases in 2010 were Romance or Espionage/Thriller
•27% of books purchased were through e-commerce
•56% of book buyers read online magazines in 2010
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Conspiracy Theory Web Traffic
•AboveTopSecret.com
Page Views: 811,000/month (U.S.)1.4 million/month (global)
Age: 18-24, 55-64Primarily Male
•InfoWars.com
Page Views: 1.3 million/month
Age: 55-64, 65+
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