S O L U T I O N S

TheBlog CommentingMiniGuide

Jade Craven

howtonetworkfast

Blog Commenting MiniGuide – About This Guide

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ABOUT THIS GUIDE

This guide is shorter than the others. The information isn’t anywhere near as

comprehensive. This is because commenting isn’t my primary method of networking. I

prefer using Twitter and guest posting, however I’ve had so many people find me thanks

to my blog comments.

I have no strategy when it comes to blog commenting. The information in the guide is

based on research I did prior to starting my blog. I chose to have no strategy because I

felt that commenting should be authentic and done primarily because I wanted to

contribute to the conversation, rather than worry about ROI.

Your approach may differ that’s fine. I’m able to go in with no strategy because I know

how people will react to various types of comments. This guide will help you with that. I

don’t go into the hard core concepts like the other guides. Instead, I provided a solid

foundation so you can rock that comment section.

1 Ascertain why you are

leaving the comment

This chapter deals with the reasons why people leave blog

comments. For most people, the main goal is to increase traffic.

Now, you can get a lot of traffic from well placed comments. I’ve

seen it happen. By and large, though, curiosity clicks have lost

their power and there is now an even better reason to comment:

to build relationships.

It’s a bit old school and isn’t as effective as the other

techniques. However, in some cases, it can be the best way to

get an authority’s attention. It is also a great way to learn how

to write for a community.

In this chapter, I’ll be talking about the four main reasons I

leave comments. There are many other reasons however these

are the ones that have been the most of effective for me.

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Blog Commenting MiniGuide – About This Guide

REASON 1: PERSONAL BRANDING .

Personal branding is one of the best reasons to comment, especially when you are just

starting out.

People will see your name everywhere and start associating you with the type of

comments you write. Some of the blog owners will be transferred to you. Unlike Twitter

and email, this method of connecting with someone is public and lasting, thus can help

people many years after they are written.

I have written about branding in a later chapter, but have two main tips for those who

want to stand out.

GET A GRAVATAR

A gravatar is a globally recognized avatar that will follow you from site to site. It may

seem unnecessary, but it’s totally worth getting one. People will start to associate that

image with the tone of your content. This is really useful if you use the same image

across social media platforms and on your own blog.

LEAVE YOUR NAME BEHIND , NOT A KEYWORD

Some people leave the name of their blog behind because they believe that is better for

SEO and branding purposes.

People want to do business with people. They want to know that you genuinely want to

be part of the conversation. Leaving keywords shows that you are primarily thinking

about your brand. This is fine, but it may take some attention off the quality of your

comment.

Most bloggers are okay with you putting your business identity after your name. It’s

worth checking out their commenting policy, if they have one, and observing what other

commenters do.

REASON 2: TO GET THE ATTENTION OF THE BLOGGER

Getting the attention of the blogger is primary reason I comment. I usually only

comment on the blogs of those I want to know or am already good friends with. This has

led to awesome opportunities despite me doing most of my networking on Twitter.

CAN LEAD TO GUEST POSTS

This rarely happens to me. Guest post opportunities usually come when I’m an

acquaintance of the blogger. With my good friends, I usually pitch/ask via DM or email.

Even so, I have occasionally offered to guest post via a blog comment. That’s when I

know the blogger well enough that they won’t be offended by me publicly asking.

For those who are new to blogging, it is unlikely that your offer will be accepted.

Instead, I recommend demonstrating your knowledge and writing skills by writing a

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quality comment. Some bloggers will see your comment and offer you the chance to

expand on the topic. You can also send a casual email/DM to the blogger saying your

comment was getting too long and offer the opportunity for a guest post.

CAN LEAD TO JOINT VENTURE OPPORTUNITIES

Most of the joint venture arrangements I’ve seen haven’t directly come from the

comment section. These only arise once both people have are familiar with the quality of

each other’s work.

The JV offer rarely comes because of the content in the comment section. Moreso, this is

where the working relationship was first formed.

CAN LEAD TO EXTRA PUBLICITY

This is one of my favorite reasons for commenting. You can talk about your work and

projects within the context of the overall discussion. If you focus on providing a lot of

value within those comments, people will naturally ask for questions and engage with

you in the comment thread.

This will generate extra attention, and goodwill, that can be carried elsewhere.

CAN LEAD TO INTERVIEWS

Sometimes, people will see your comments and want their audience to get to know you.

It is very difficult to tastefully mention how you are open to interview opportunities

within the comment section. If this is a goal, I would just focus on demonstrating your

authority in the comments and make people aware of your availability.

REASON 3: THE CURIOSITY CLICKS

Most people I know rush to be the first to comment to take advantage of the traffic from

that position. However, as Brian Clark said on Copyblogger, “curiousity clicks are crap”:

If one of your primary traffic strategies is to leave fast comments on the posts of larger

blogs in your niche just to get a few clicks from the passing traffic, stop. You could get

more traffic from one piece of stellar content than months of that type of comment

strategy.

And without good content, there’s no reason to attract a few “curiosity clicks” anyway.

What’s going to make them stick around after the click if your content sucks?

I never comment for the curiosity clicks. This type of commenting is what turns people

off. It is blatantly obvious and can damage your brand. It is also the type of content that

encourages people to shut down the comment section.

Piquing curiosity through the quality of your comment is a much more effective goal.

2 Your commenting

strategy

Here’s a secret: I don’t have an actual commenting strategy. I

never have. I had so much success via guest posts and Twitter

that I actually stopped commenting for a long while.

I’ve since realized that I’ve robbed myself of many opportunities.

While Twitter is more personal, it can deny you the chance to

create a lasting relationship with other members of the

community.

I now believe that everyone should have a commenting strategy

– even if the strategy is to just comment when you feel inclined.

I’ve found that just knowing about the possibilities makes

accidental connections happen a lot more often.

Want another secret? It’s the accidental connections that are the

most fun. Where people follow up with you elsewhere, gushing

about a mutual interest or similar experience. It’s awesome.

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STEP 1: ASCERTAIN THE BLOGS YOU WANT TO COMMENT ON

In my experience, commenting has the least ROI in terms of traffic and attention.

However, it can be one of the best ways to make an impression without committing too

much time.

This may seem contradictory. With Twitter and guest posts, you get a better chance of it

being viewed due to the level of exposure. With comments, you have a much better

chance of reaching a very specific audience.

Comments can pay off if you put the effort into finding quality blogs. It is less work

when you are familiar with the community and can even becoming the fun. The biggest

challenge is finding the blogs.

HOW TO FIND THE BLOGS:

I rely on word of mouth to find cool blogs. Usually, I ask my friends via email or Twitter.

If that doesn’t work, I try the following sites:

Google blog search

Stumbleupon

Technorati

You can see what is good based on what it being talked about. People love to share

amazing content and word of mouth is one of the best ways to find the rising stars.

I also find awesome people in the lists highlighting the top bloggers in relevant niches.

My secret is diving in the comment section and seeing what people the readers think

should have been included. These aren’t always as popular and may have a smaller

community. You can find so many hidden gems this way.

WHAT TO LOOK FOR:

LOOK FOR SITES THAT ENCOURAGE QUALITY COMMENTS :

Most people have a group of sites that they love commenting on. Mine are Ittybiz and

The Launch Coach. This is because the comments are moderated so none of the crap

gets through. The commenters are smart, witty and are there for the community. Often,

the comment section is just as compelling as the posts.

There are a number of things to look out for to see whether the blog has a good

community:

o Look for bloggers/bloggers that repeatedly ask questions

o Look for blogs where the audience participates

o See how the blogger treats commenters

o Look for blogs with good commenting policies

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These signs should provide a good indication of whether or not the community is

encourage and valued.

TOP COMMENTOR PLUGI N

The top commentators widget, and related plug-ins, have lost their effectiveness. All

they indicate are the number of comments that you have left on a particular blog rather

than reflect the quality of your comments.

Instead of trying to get on this list, I would focus on leaving comments that people want

to respond to and share.

SMALLER BLOGS

Commenting on blogs with a smaller readership can create fantastic opportunities. There

is very little competition to be the first so the readers focus on leaving quality comments

and building the community.

Steven Snell expanded on this at Caroline Middlebrooks blog.

I’ve found in my experience that commenting on smaller blogs was just as effective, if

not more, than commenting on more popular blogs. My comments on large blogs

didn’t draw that much traffic, but with smaller blogs I often would find the other

blogger visiting my site and getting involved.

Hendry Lee from Blog Building U agreed

If you only have 100 RSS subscribers at the moment, perhaps it is hard to get

attention from the authority bloggers unless you are able to contribute really good

content and help them out. Find other bloggers who are at your level, and network

with them. Relationship is for the long haul. Who knows what you are going to get out

of it a few years later.

The smaller blogs are my favorite places to build meaningful work relationships. A lot of

the people I become friends with two years ago were relatively small bloggers. They

remained friends while I dealt with personal issues They are now helping me out

considerably during the launches of various projects.

COMMENTLUV

CommentLuv will “visit the site of the comment author while they type their comment

and retrieve a selection of their last blog posts, tweets or Digg submissions which they

can choose one from to include at the bottom of their comment when they click submit.”

It’s a brilliant and non-spammy way of getting your content out there, especially if one

of your recent posts is related to the post you are commenting on.

You can search for sites that have enabled CommentLuv at the CommentLuv search

engine.

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BLOGS WITH ONE MAIN WRITER

It’s easier to make a good impression when a blog has just one main writer. You know

the same person is reading every post. There is a consistent tone so you know what to

expect from the writer. The exception is when the main writer is an authority blogger, as

it will be significantly harder to get their attention.

Blogs with one main writer are preferable to group blogs. In a group blog, it can be

harder to network with author. In this case, it’s best to network with the readership.

CREATE A HIT LIST

A hit list is the final list of blogs that you will be regularly ‘hitting’ with your comments.

You shouldn’t have too many blogs on the list. This may lead to you leaving shallow

comments and damaging your reputation.

STEP 2: CREATE A COMMENT LANDING PAGE BEFORE LEAVING

COMMENTS

In his post about curiosity clicks, Brian Clark said that there was no reason to be the first

to comment if your blog had poor content. “What’s going to make them stick around

after the click if your content sucks?”

In addition to having stellar content, it is important that you do some basic work to make

your blog more friendly to the incoming traffic.

In the guest post guide, I wrote about the benefits of creating a guest post landing page.

Many people have adopted this, but haven’t yet explored the concept of a comment

landing page. A comment landing page funnels traffic towards a certain page dependant

on your goal.

It is different to the guest post page. With guest posts, you are the star. There is a solid

chance of the reader clicking through. If you’ve studied the blog, you have a good idea of

the type of person that will click through.

With a comment landing page, the audience is different. When you write your comment,

you don’t know where in the comment thread you will be placed. There is significantly

less chance that a person will click through because most people don’t read the

comments.

Most people that read your comment will be highly engaged. If they click through, it is

because they have a genuine interest. There is a decent chance of converting them.

WHERE DO YOU DIRECT PEOPLE TO?

With a guest post landing page, you can justify putting in the time to create a unique

page for separate blogs. This may not be so with the comment section.

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I would create separate landing pages for certain niches. If you are familiar with the blog

and know you will be part of the community then it is definitely worth creating a

separate page.

If you become a strong part of the community, you could use the same landing page for

both the guest posts and comment visitors. You do this by acknowledging the blog they

come from, but not the specific source of traffic.

WHAT DO I PUT ON THE LANDING PAGE?

The type of content you put on this page is very similar to the landing page I wrote

about in the Guest Post MiniGuide. You can choose what calls to actions, social proof and

relevant material to provide.

The main difference between the two landing pages is that when you comment, you are

the participant rather than the thought leader. I would include some basic information

about your commenting practices and add information about how people can contact

you for a guest post or interview if they like what they read.

STEP 3: KEEP TRACK OF THE COMMENTS YOU MAKE:

Once you have the hit list, you need a way to organize the blogs you want to comment

on.

Brett Borders gave the following advice in a post about building a strong reputation with

comments.

Trying to keep track of blogs by with bookmarks or, worse, typing the URLs into your

address bar is terribly inefficient. To be a comment ninja you absolutely must have an

RSS reader – and I recommend Whizz RSS. It fits right into the sidebar of Firefox, so

jumping to the comments box on your friends’ latest blog posts easier than pushing

the button on a switchblade.

Make subfolders to keep it all organized and allow you to dish out the right amount of

comment love to the right people. I’ve got: “local blogs,” “real-life friends,” “social

media blogs,” “Digg friends,” etc.

Easten Ellsworth provided other useful tips in his blog commenting guide

Delicious – Using your delicious account, you can tag the pages you comment

at with a special tag like “mycomments” (see my delicious comments

list). Keep your comments page bookmarked and review it daily.

Cocomment – Here’s my cocomment page.

Bookmarks – The old-fashioned way – but it still works great. Just make your

comment and bookmark the page in a browser bookmark folder called “Blog

Comments,” for example.

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WHAT I DO

I don’t keep track of the comments I make because I believe the conversation shouldn’t

be forced. I get emailed all responses made via the DISQUS platform and respond

accordingly.

Not everyone has DISQUS. In those situations. I just treat it like a guest post and check

back occasionally. If I have no reply within 3 days, I stop. People have my blog URL and

Twitter name if they wish to contact me.

STEP 4: CREATE A COMMENTING ROUTINE

A commenting routine isn’t necessary if your main goal is to network. However, it can

make it easier when you are starting out and want to get your name out there.

Routine or not, it takes practice until you find a commenting style that works for you.

LEAVE COMMENTS IN BATCHES

Batch processing is a great way to increase productivity. If you are going to batch

process commenting then regularly set aside a certain amount of time. Try to avoid

doing it outside of this period.

Don’t mass comment on the one blog. This will annoy the host and they’ll know that

your motive is the link rather than the discussion. Another faux pas is to post the same

comment across multiple blogs.

BE AWARE OF TIME ZONES

Even though being the first to comment isn’t your primary goal, you should ascertain

what bloggers publish their posts during your working hours. This makes it easier to be

one of the first to comment and lead the discussion.

There is a tool you can use to make early commenting a little easier for those in your

time zone and that is called Comment Sniper.

HAVE PROCESSES FOR WHEN YOU GET BUSY

Sometimes it won’t be feasible to comment on all the blogs in your hit list. Create a list

of ‘core’ blogs that you will comment on regardless of your workload. This reduces the

amount of pressure you are placed under but ensures you remain active in your main

communities.

3 Writing a compelling

comment

This is the awesome part. It’s not about strategizing and your

intentions. It’s about getting out there, in the trenches, and

trying to connect with new people.

I compare commenting to having a group conversation. You

want to make sure the person you are primarily talking to gets

what they want, but want to pay everybody else equal attention.

This chapter deals with how you can network within the

comments and promote yourself without seeming spammy.

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NETWORKING WITHIN THE COMMENT:

Networking within the comment is gold but takes skill to develop. I love it because you

accomplish multiple networking goals while still having fun and learning.

NETWORKING WITH THE BLOGGERS

This ties into personal branding, which I wrote about in the first chapter. Before you start

a hard core campaign, you want to know what qualities you want to be remembered for.

Think about the following personal attributes. What resonates with you?

Prolific Approachable Innovative

A connector Authentic Fair

helpful Reliable productive

Affordable Conversational Generous

You have to decide what skills, and qualities, you want to associate with your name. The

second step is to brainstorm how you will translate those qualities into a blog comment.

IDEA ONE : BE GENUINELY HELPFUL

Being really helpful is one of the best ways to stand out. So many blogging careers have

been built just on the back of their usefulness and generosity.

One of the best ways to be really useful is to answer comments from the readers. This

means less work for the blog owner and it helps to build your reputation.

I talk more about being helpful in the section on contributing to the conversation.

IDEA TWO : SHOW HOW PROFESSIONAL YOU ARE .

This relates to the attributes of being reliable, innovative and productive. You can

demonstrate though your words that you:

Can manage multiple commitments successfully

Will consistently show up

Keep up with the latest trends

So – how do you achieve this?

If someone talks about a product or service and asks questions, be there with that

answer. Be ready to link them to relevant sources and point out those who may be

able to help. This shows that you are up to date in the industry.

One of the biggest complains in the comment sections is ‘I would love to be able

to do that, but I don’t have the time.’ If you can provide tips on how they could

find the time, and use your commenting strategy as an example, they would

understand that you would have the time to invest into connecting with them.

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NETWORKING WITH THE BLOG OWNER

Now – a lot this stuff ties into the attributes I discussed in the previous section. That

means that you want to show that you’re professional, helpful and approachable.

Networking with the blogger just takes a little bit of extra effort. It is definitely worth it

as they are the people that can teach you the most.

GENUINELY THANK THEM

I love with when someone leaves a genuinely appreciative comment on my blog. It

makes all the effort and hard work worth it. It makes me feel connected to the

commenter and more likely to remember them.

A genuine thank you can go a long way. If you explain why you liked the content, you

will help them know what type of content resonates with their readers. Most bloggers

really appreciate this.

REFER TO THE BLOGGER BY NAME

I have done a lot of guest posts and honestly, nothing annoys me more than when a

commenter gets my name wrong. I, and the host, know they didn’t read the content and

are just posting for the attention.

If you refer to the blogger by name, it shows that you’ve at least read the post and

engaged with it on a personal level.

ASK SMART QUESTIONS

Lorelle VanFossen wrote about this on ‘How not to comment on comments’

Ask intelligent, well-thought out questions. Don’t expect me or anyone else to read

your mind unless we are in the business of mind reading. We need to know what you

are talking about, what you need, and how we can specifically help you.

Along with asking intelligent questions is the issue of asking things I can answer. Ask

me about what I do, not what I don’t do. Most well-designed blogs and websites leave

pretty obvious clues on what they are talking about. Pay attention.

Smart questions show that you care about the learning experience – rather than the

benefits of joining the conversation.

WAYS TO CONTRIBUTE TO THE CONVERSATION

PROVIDE SUGGESTIONS WITHIN THE COMMENT SECTION

This is particularly useful when someone asks for advice, but the blog owner isn’t an

active commenter.

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It demonstrates your authority and is a great ways to get the owners attention. If

possible, link to relevant resources that back up your suggestions. This shows that you

have done your research.

TURNING COMMENTS INTO BLOG POSTS

Another idea is to turn the comment into a guest post on their blog. I did this on the

launch coach. Dave tweeted that he was busy and I offered to expand on the issues he

mentioned, from my perspective. This was well received.

You can also turn the comment into a post on your own blog and then link to it.

RESPONDING VIA VIDEO

This can be a quicker way of responding and also a way of adding personality.

Gary Vaynerchuk did this when someone was attacking the Corkd brand on TechCrunch.

He did a video response in the comments and it resulting in the comment tone changing.

You can see it in this comment on ‘Did Corkd Get Hackd?’

“Best website owner response to a hack, ever. Honest, personal, humble. Great stuff!”

It may require extra effort but people do pay attention. It also gives the viewer the

chance to emotionally connect with you.

LINKING:

Linking within comments is a great way to network with those that aren’t participating in

the discussion. You can show your respect for a favourite blogger while contributing to

the community. It’s brilliant but is best done sparingly.

WHEN DO I LINK IN A COMMENT?

I believe that when you link to something, you should be adding value to the

conversation. You are simply continuing the conversation the blogger initiated thus, if

you would link to something on your own blog.

If you want to send an unrelated link, you can sometimes do that via Twitter. If you are

going to do this, mention how its related to your conversation.

WHAT DO I LINK TOO?

As mentioned earlier, the way to really stand out is to link to highly relevant content and

resources. This could be anything. People appreciate it when you link to others’ stuff

more than your own.

It doesn’t have to be a blog article. It could be:

A video

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A newspaper/magazine article

Relevant images

Software or computer program.

AFFILIATE LINKS IN COMMENTS

It is bad etiquette to add an affiliate link to a comment. Once you add a commercial tone

to things, some of the trust is automatically lost.

I would only add an affiliate link to a comment if I had the permission from the blog

owner and was allowed to disclose the reason why I included the link.

If you genuinely wanted someone to check out a useful product, you could send them to

a useful review that you’ve done elsewhere.

IDEA: MAKE YOUR COMMENTS STAND OUT : REPLYING ON POSTS OF

INTERVIEWS

It’s hard to get your comments to stand out on a popular blog. A detailed and well

thought reply it can get lost amongst the convoluted mass of bloggers vying for the

audience’s attention.

Commenting on an interview with a famous blogger can be beneficial in many aspects,

regardless of niche.

It can help you to develop and/or strengthen a relationship with a prominent

blogger

You can form a relationship with an up and coming blogger

You can get the attention of the people the interviewee sends there

Finding the interview can be cumbersome. I’ve had success in the following methods:

Googling the blogger’s name followed by relevant keywords like ‘interview’

A blogger’s tweets

Google news alerts

Interviews being mentioned in blog posts, even as an aside

I’ve often found that the interviewee will send its readers there as it provides additional

value.

Interviews are very effective as you can potentially stand out three separate audiences:

THE INTERVIEWER

Often, if an interview is granted it is because the interviewee recognizes that their is

some potential to gain new readership. This means that the blogger has identified a

community outside of his blogs reach. Trying to connect with the interviewer can be

easier, and more rewarding, then trying to connect with a blogger who has less time.

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There are three ways you can stand out:

Thank the interviewer for specific questions.

If the interview is part of a series, comment on how this post has built on the

information you’ve learned in previous posts.

Comment on how the post has contributed to your interaction with the blog.

Make sure to check related blog posts!

THE INTERVIEWEE

Many recent interviews I’ve read have been quite short due to the time constraints of the

interviewee. It can be difficult to find stuff to comment on. Two suggestions are:

Bringing up a few points the interviewee made that was interesting.

If you’ve felt the interviewee hasn’t fully expanded on a topic they’ve raised on

their blog, mention it.

Such feedback can generate new ideas for the blogger to use on their blog. It will make

more of an impact than a ‘great interview’ type of response.

THE AUDIENCE

If you provide an in depth comment, many of the readership will naturally be interested.

You can provide additional value by referencing your own blog experiences or specific

posts.

There are a number of actions you can take to ensure you remain in their sphere:

Post on related interviews. If you start popping up and contributing their

interviews, you will soon be recognized as someone that provides value to the

conversation.

Interact on social media. You may register in the vision and become someone

people want to collaborate with.

Follow up with the blog for a short time and interact with the other comments.

If someone regularly responds to your comments, try to interact with them

further.

The key is to be authentic. Try to genuinely reach out and make connections with new

people. Follow up if they reciprocate. Never respond for the traffic alone. Focus on

contributing fresh ideas.

This technique can be very rewarding, both professional and personally, if you ignore

your career goals and focus on the relationships.

4 Follow up on

comments

I’ve recommended that you follow up on the initial connections

in all of the guides for good reason. Seeing your name

everywhere will pique their curiosity and will also make you

stand out to their audience.

These tips are rather basic – but this is good. Most people don’t

bother to do them because they assume that everyone else is.

This gives you more room to stand out.

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SHARE A POST VIA SM METHODS

If you share a post via social networks, you can increase the changes of the blogger

remembering your name. This doesn’t always work. Sometimes, a blogger will get that

much social attention that no-one will stand out.

An idea that many use is to add an additional comment via the social network, whether

it be Twitter or elsewhere.

WRITE A POST ON YOUR BLOG

This is one of the best ways to make an authentic connection outside of the comment

section.

Most people don’t bother to do this, because it requires too much effort. Those that do

compliment the blogger do so in generalist terms and don’t provide much value and

therefore, no reason for the blogger to share the content.

If a piece of content resonates with you, take it back to your blog and expand on it. Talk

about why you agree or disagree. Add personal stories but tie it back to the original post

wherever possible.

Most bloggers will read posts about them. If you write a compelling, personal post then

there is a good chance they will comment and share it with their network.

SUBSCRIBE TO COMMENTS

Subscribing to comments is one of the easiest ways of knowing when to follow up. This

isn’t necessary if you comment on a blog with DISQUS installed. With DISQUS, you will

be notified immediately of all responses to your comment.

TAKE IT OFF THE BLOG:

It may be harder to take the conversation off the comment section because you don’t

have that instant connection like you do with Twitter.

If you want to take the conversation to email or instant messenger, you can casually

mention it in the comment. Use the same email address that you would use for those

accounts to make the process as easy as possible.

Otherwise just be there on Twitter and engage with the blogger regularly. As said in the

Twitter guide, it may take some time for the connection to pay off. It’s definitely worth it.

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CONGRATS! I’d like to able to write an inspiring conclusion with promises of the success and riches

that will follow should you just apply the information in this guide. That won’t happen –

not immediately.

Commenting is one of the slower methods of networking. It rarely has an immediate

payoff, unlike guest posting and Twitter, but you may have small successes as your

profile grows.

Most importantly, your comments though can have a profound impact on those you

connect with. These people can become your work partners, friends, customers and

product evangelists. They will take the conversation to blogs and Twitter once you’ve

earned their trust and loyalty.

Hope to see you in the comment section!