The Biz of Grafana...Accomplishments (2016) • End 2016 with at > $1,000,000 ARR • Default alive...
Transcript of The Biz of Grafana...Accomplishments (2016) • End 2016 with at > $1,000,000 ARR • Default alive...
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The Biz of Grafana
Adventures in monetizing open source
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Monetization Plan (circa 2015)
1. Build an awesome team 2. Accelerate Grafana 3. Keep everything open source 4. ?? 5. Profit
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An Incredible Team
Raj Dutt CEO Torkel Odegaard CGOAnthony Woods CTO
Dieter Plaetinck Dan Cech Carl Bergquist Daniel Lee
Jason Dixon Matt Toback Trent White
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Accelerate Grafana
• Released 2.x, 3.x, 4.x +developers +office
• Plugins have been key • Can move faster • Allows us to say “yes” • Makes dev scalable
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Grafana is Everywhere
GraphiteGraphite
Collectd
Prometheus
NodeExporter
PrometheusOther Open Source Projects
$
alert
collect
plugins
visualize
store
Telegraf
influxDB
Kapacitor
Kibana
Telegraf
Elasticsearch
ElasticAlerts
$
Grafana
Snap Others
OpenTSDB Others
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3 Lessons Learned
(1) Many of our large, passionate users: A) Won’t use Hosted Services B) Won’t buy Support (at least not “for love”) C) Want a complete, supported stack (“not just Grafana”)
(2) Monetization is hard (easier to end up famous but broke?)
(3) Open core remains the most “obvious” choice (but not something we want to do)
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An unnatural evolution
GRAFANA . NET Get your account here Download plugins Find out about support
GRAFANA . ORG Download Grafana Link to GRAFANA . NET
RAINTANK Company behind Grafana
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MISSION NOT ACCOMPLISHED!
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Remember these companies?
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How about now?
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Monetization Plan (2016)Hosted Services
Fully managed, turnkey stack
Hosted Grafana Hosted Metrics Snap Agents
Roadmap Assurance
Feature commits
Support Subscription
Priority support Priority bug-fixes Imdemnification Health and Availability monitoring
Plugin Subscription
Vendors & Users
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Accomplishments (2016)
• End 2016 with at > $1,000,000 ARR • Default alive • Monetization is important in 2017 • But is _not_ our #1 priority
Q1 Q2 Q3 Q4 (projected)
Hosted Revenue
Non-Hosted Revenue
Q1 (projected)
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Us, too.
1. One site for everything (grafana.com) 2. Rebrand raintank to GrafanaLabs
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Completing the Stack
(1) Snap
(2) Graphite