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theBIZAshcroft International Business School Magazine|issue 5

Erasmus Scheme Study abroad as part of your degreeJoe de Mello, Erasmus Scheme student, Umeå University, Sweden | page 14

www.anglia.ac.uk/aibs

Deans UpdateIt is a great delight to be writing my first introduction to TheBiz. I am holding the reins as Dean of the Business School forthe next few months and am very much enjoying thechallenges of the role.

As ever, I hope you find much in The Biz that will interest youand that you will be as pleased as I am that AIBS is active inmany quarters, working with students, employers, and ourpartners in many parts of the world. I will desist from drawingyour attention to particular articles – there is so much we aredoing and so much more we could tell you about, that I hopeyou will enjoy the whole magazine. It really is a fascinatingtime to be involved in business and management educationand it is particularly pleasing to see the breadth and scope ofour work.

For those of you are studying with us in Cambridge, I ampleased to report that the development of the new businessschool building is coming on apace and we expect to occupyit in June and have it fully operational for September. This willgive us a world class facility in Cambridge and is clearlysomething that we are very excited about.

With sincere best wishes to you all.

Dr Trevor Bolton(Acting) Pro Vice Chancellor & Dean

ContentsNEWS1 New Course – Cert HE Charity and Social Enterprise1 Princess Royal attends opening of LCA Campus in

Mauritius2 Lord Ashcroft KCMG shares his views on leadership2 Marcoms Team- what we can do for you3 Anglia Ruskin networks enterprising education ideas to

Romania4 KBU launch postgraduate programme4 ‘The Big Society Challenge’ Book5 Chinese New Year5 New Visiting Fellow6 Wall graphic installed featuring ‘The Student Journey’

STUDENT NEWS7 Future Job Fund – Are you looking for a job in the

creative industries sector?8 Student Services Employability Team9 Students fire ‘Newsnight’ questions at risk-takers10 Field trip to Paradise Wildlife Park11 Employer Fair – Students engage with local and

national employers12 Students provide support to local companies12 Student Case Studies – coming to a wall near you!13 MBA Residential Weekend – Alternative reflections on

leadership13 Calling all Tier 4 students14 Erasmus Scheme – study abroad as part of your

degree15 The Big Pitch needs you!

ALUMNI NEWS8 Annual MBA Network dinner

RESEARCH16 Leading the NHS in the 21st Century Conference17 Misleadership: Prevalence, Causes and Consequences

– new book by AIBS lecturers17 No sleeping on the job! High performance working and

wellbeing at work

INNOVATION18 Open Innovation – Update on research initiative

BUSINESS ENGAGEMENT19 Volvo Construction Equipment joins growing work-

based degree movement

SUCCESS STORIES18 CURA-B INTERREG bid success20 AIBS new website21 Dubai Marathon21 Business at Ashcoft Society22 IBM Universities Business Challenge 2010/2011

Semi Final success

EditorialWelcome to The Biz, the Ashcroft International Business School’s staffand student magazine aimed at keeping you abreast of developmentsand opportunities in our Faculty. We hope you enjoy reading it.

The magazine is produced four times a year and distributed viaissuu.com. Alternatively you can access copies of this and previousissues on our website: www.anglia.ac.uk/aibs

Contact us:

Thank you to those of you who have submitted articles for this issue,please keep the good news stories coming. If you would like to offer usyour news or ideas to us please contact christine.durrant@anglia.ac.uk.We look forward to hearing from you.

Topics of interest could include those related to:

o Good news storieso Personal and academic achievementso Eventso Researcho International visitso Diary dates, etc.…… or anything else you think may be of interest to your fellowstudents and/or colleagues.

We would also welcome your feedback on the magazine, particularly onways of improving it.

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New CourseDesigned for leaders of charities, social enterprise and voluntary groups

Princess Royal attends opening of LCA Campusin Mauritius

Princess Royal (centre of long table) and her husband,Vice-Admiral Timothy Laurence (far right of long table).Also on stage are (l–r) the British High Commissioner toMauritius, the Minister of High Education for Mauritiusand Ravi Gill, Managing Director of the LCA, plus theVice Chancellor, Professor Mike Thorne, at the podium.

Developed by the Ashcroft International Business School,the Cert HE Charity and Social Enterprise Management isspecifically aimed at chief executives, managers and otherleaders within third sector organisations and is designed toequip them with the knowledge to keep them afloat and steerthem towards the new opportunities that the Big Societypresents.

The Big Society initiative was launched by Conservative Partyleader David Cameron ahead of last year’s General Electionand the strategy is currently gaining momentum across allsectors of government, with the aim of transferring power andresponsibilities from politicians to local communities and groups.

The course is very practical in nature and students will basetheir work around their own organisation. Modules includeMarketing, Finance and Funding, Measuring Impact and SocialEnterprise.

Our specialist 3rd Sector Futures unit, which is based at theAshcroft International Business School, has a strong trackrecord of providing teaching for charities, social enterprises andvoluntary organisations. The course will feature a mixture ofexpertise from within Anglia Ruskin and specialist leaders fromthe third sector, to ensure the right balance of academic inputand practical know-how.

Andy Brady, senior lecturer, says:

“We have developed this course after working reallyclosely with social enterprises and the voluntarysector over the last three years.

“These organisations are now being asked to do even morejust as their resources are being cut. We want to give theirmanagers, trustees and other senior staff the skills they needto ensure their organisations survive, and are able to exploit theopportunities presented by the coalition’s Big Society agenda.”

The two-year distance learning course, which costs £823 peryear, features approximately one face-to-face teaching sessionper month and assessment is based on assignments, projectsand presentations. The course starts at the end of March andapplications are being taken now. To find out more, or to apply,visit www.anglia.ac.uk/csemanagement or call 0845 1965992.

Andy Brady, Senior LecturerE: andrew.brady@anglia.ac.ukT: 0845 196 6888

Princess Anne arrived at the new location of our partner, theLondon College of Accountancy (LCA), in the Nexteracombuilding in Ebene, on the 2 December 2010 where she waswelcomed by the British High Commissioner Nick Leake,Minister of Tertiary Education, Science, Research andTechnology Dr Rajesh Jeetah and the founder and managingdirector of LCA, Ravi Gills.

The princess unveiled the commemorative plaque of LCA andpresented the Queen’s Award for Innovation to Mr Gills. DrJeetah told the royal visitor that the government’s vision totransform Mauritius into an education hub in the region isbeing realised.

Ravi Gills said: “I am delighted to have your presence here, andwould like to thank you for honouring us today by presentingthis wonderful award and opening our new college in thisbeautiful island which I regard as my second home.”

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Lord Ashcroft KCMG shares his views on leadershipAnglia Ruskin University’s Chancellor and Chairman of Trusteesof the Ashcroft Technology Academy, Lord Ashcroft KCMG,launched a new lecture series to mark the tenth anniversaryof the formation of the Ashcroft International Business School.

Lord Ashcroft presented a lively and polished lecture entitled‘Aspects of Leadership’ to an invited audience in which heoutlined the dozen key qualities he considers are vital for strongleadership.

The inaugural lecture took place on 16 November in theMichael A Ashcroft Building at Anglia Ruskin University’sChelmsford campus.

Lord Ashcroft – who has donated £10m to establish twodedicated buildings for the Ashcroft International Business School– is one of Anglia Ruskin’s University’s most distinguished andsuccessful alumni and has been Chancellor since 2001. Hestudied at Anglia Ruskin University’s predecessor institutionMid-Essex Technical College in Chelmsford before embarking onhis highly successful business career. Lord Ashcroft has writtensix books – his latest, George Cross Heroes is the third he haswritten on the subject of bravery. Earlier this year he publishedMinority Verdict which gives his view of the Conservative Party’s2010 election campaign. His first book, published in 2005, wasDirty Politics, Dirty Times about his battles with New Labour andThe Times newspaper.

Lord Ashcroft supports a wide range of charities, most notablycovering crime prevention and education. He is the Founder

and Chairman of Crimestoppers, and the Chairman of Trusteesof the Ashcroft Technology Academy in South London.

After attending the lecture, Anglia Ruskin University’s ViceChancellor Professor Michael Thorne said:

‘Lord Ashcroft’s lead on this annual lecture gives an indicationof the calibre of speaker we will have each year. This dynamicevent will further raise the growing worldwide reputation of theAshcroft International Business School which is now markingits ten-year anniversary.’

Lord Ashcroft KCMG with our Vice Chancellor, Mike Thorne

Marcoms Team – what we can do for youA leaflet produced by Marketing,Communications and ExternalRelations (front cover shown),based in the Michael A AshcroftBuilding in Chelmsford, willshortly be landing on yourdesk. The team provideexpertise in marketing andcommunications across bothsites of the AshcroftInternational Business School.

We play a crucial role inensuring that AIBS’ range ofcommunication materials and

activities are fully integrated to maximum effect reinforcing theuniversity’s brand and reputation and using our resourceseffectively to achieve our marketing strategies and business goals.

The team is involved in the delivery of activities ranging fromevent organisation and website/new media development tobrochure production and internal communications.

The purpose of this communication is to provide you withinformation on our main areas of work and to advise you of theprocesses necessary to access support or advice from our team.We look forward to hearing from you!

Our team members are:

Christine Durrant, ManagerCarole Martindill, Marketing AdministratorBianca Schottstedt, Marketing Administrator

Please send enquiries to: marcoms.aibs@anglia.ac.uk

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Last year Anglia Ruskin University entered into a partnershipwith the National Council of Small and Medium SizedEnterprises in Romania (CNIPMMR) and the RomanianAcademy of Economic Studies in Bucharest to help Romanianbusiness students to enhance their studies throughcollaboration with business winners from the economy.

The Ashcroft International Business School, CNIPMMR and theAcademy signed a contract worth just under €1m to develop anew School of Entrepreneurial and Management Studies. Thenew faculty will use the highly successful BA (Hons) Enterpriseand Entrepreneurial degree programme as a template for thedevelopment of a Masters programme to help businessstudents to fast track themselves into the fast-developingRomanian economy.

The Antreman Project

The Romania Antreman Project is the first stage of the processfor the new faculty. This project will establish the new School ofEntrepreneurial and Management Studies, which will be ownedand managed by the National Council for Private SMEs inRomania. This new School will draw upon the expertise ofacademics and practitioners within Anglia Ruskin Universityand the Romanian Academy of Economic Studies to develop anew Masters in Entrepreneurial and Management Studies usingthe BA (Hons) Enterprise and Entrepreneurial Management asa blueprint. It will use the modules developed for the BA as aguideline and will similarly be delivered by a mix of academics,practitioner teachers and entrepreneurs.

This new Masters programme will run from October 2011 toDecember 2012 and will recruit 150 students. Of these 150students, 120 will establish new businesses with effect fromApril 2013.

The Antreman Project thus represents a pilot project to establishthat this mechanism works and if successful further fundingwill be forthcoming to ensure that the School and the modelbecome sustainable.

In addition to the project set-up activities and on-going projectmanagement activities required, Anglia Ruskin’s work largelyconsists of three phases as follows:

• January 2011 to September 2011: liaising with ourRomanian academic colleagues to help them adapt the BAEnterprise programme into an appropriate Masters formatfor the Romanian market, running workshops to help shiftthe thinking of the staff in Romania and assisting in therecruitment of the practitioner teachers and entrepreneursin Romania.

• October 2011 to December 2012: occasional week longintensive teaching assignments in Bucharest as well ason-going Module support.

• From January 2013 to project end in October 2013assisting the students in developing their business plans,in the evaluation of those plans and then in coaching andmentoring the students as they turn their business plansinto real businesses.

Phase One of the project is well under way and the secondproject meeting was held in Bucharest on 19-21 January2011. The next large project event will be a week long visit toCambridge (13–19 March) by our Romanian partners, whenthey will see at first hand how the BA (Hons) Enterprise andEntrepreneurial course is delivered, have an opportunity to visitcompanies and discuss the course ethos and practicalities withthose who deliver and administer it. This visit will be followedby our Vice Chancellor visiting Bucharest to discuss the projecton 22–24 March.

Dale CossResearch Project Co-ordinatorRomania Project – AntremanE: dale.coss@anglia.ac.ukT: 0845 196 2344

Anglia Ruskin networks enterprising education ideasto Romania

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KBU launchpostgraduate programmeKnown for providing holistic study experience and itsexcellent track record in UK ‘3+0’ programmes, KBUInternational College, Bandar Utama, Malaysia, moves upone notch in fulfilling its vision and mission by launchinga postgraduate programme, the Masters of BusinessAdministration (MBA) awarded by Ashcroft InternationalBusiness School (AIBS).

Available from January 2011 at KBU’s School of Business,Hospitality and Tourism Management, the programme isdesigned for executives to senior managers who aspire tomove up and enhance their career, and those who wish tomove from a specialist field to a more senior strategic role.Participants will learn to apply theoretical understandingof management to complex business issues, gain insightinto contemporary research and leading-edge practice inmanagement, and generate originality and enterprise inapproaching business issues.

As the programme is designed with working adults in mind,the part-time programme will be stretched over 2 years andconducted during weekends while the full time programmecan be completed in 1½ years.

At the recent programme preview session, Low Hong Keng,Head of Business School, Hospitality and Tourism Managementat KBU pointed out: “As the programme is based onassessments it gives working adults a better opportunityto excel as they will not have to worry about time constrainswhen it comes to preparation for exams.”

Professor Lesley Dobree, Deputy Vice Chancellor at AngliaRuskin University, and Jonathan Knowles, Director of Studiesof Ashcroft Business School also attended the previewsession and gave students a clearer picture of what to expectduring their studies there and the benefits of the MBAprogramme.

The Big SocietyChallenge bookAndy Brady from AIBS,Programme Manager –3rd Sector Futures, hascontributed a chapterentitled “SocialEnterprise and BigSociety” a newpublication by theKeystone DevelopmentTrust: The Big SocietyChallenge.

The Big SocietyChallenge bringstogether a range ofauthors to explore theissues surroundingthe Big Society, including the economiccrisis, housing, finance, the environment, and localism.Contributors include academics from Anglia Ruskin, theUniversity of Cambridge, the Open University and the LSE,and leading practitioners from government and the thirdsector.

Keystone Publications are intended to be thought provokinginterventions in policy debates, as well as reporting onprimary research. The publications are co-authored byacademics and practitioners, often with the support ofvolunteer researchers and editorial assistants.

The book was launched at the RSA in London on 13January, with a debate between Elizabeth Truss MP, SteveWyler, CEO of the Development Trust Association, and SarahBenioff from the Office of Civil Society.

The book is available at a price of £10 or can be downloadedas a PDF from:http://www.keystonetrust.org.uk/communities/index.php?page=21

Andrew Brady, Programme Manager – 3rd Sector FuturesE: andrew.brady@anglia.ac.ukT: 0845 196 6888

Low Hong Keng, Head of Business School, Hospitalityand Tourism Management with Professor Lesley Dobree,Deputy Vice Chancellor, Anglia Ruskin University

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New Visiting FellowJonathan Swan JP B.Ed(Hons) MBA MSI

We are delighted toannounce that JonathanSwan JP will be joining usfor a period of five years inthe first instance as aVisiting Fellow to ourFaculty.

Jonathan is a directorof Operis TRG Limited,a specialist financialmodelling and advisoryfirm working in the projectfinance and public-privatepartnership industry. Hegained his MBA at theUniversity of East London (UEL), is amember of the Securities Institute and author of the standardtextbook on financial modelling – Practical FinancialModelling: A Guide to Current Practice.

He is currently a governor of Anglia Ruskin University and aJustice of the Peace, and has previously served on the boardsof several charitable and voluntary bodies. Jonathan hasextensive experience of corporate governance in the publicand private sectors, with particular expertise in audit andcompliance.

Jonathan will be supporting our accountants through hissignificant knowledge of this area, informing our curriculumthrough the expansion of our module provision andcontributing to the development of our research agenda.With his extensive experience of skills and knowledge transferin the PPP industry sector Jonathan is keen to add a practicalelement to the student experience and also says that:

“By stimulating debate and dialogue betweenacademics and practitioners, I hope to contributetowards bridging links and removing some of thebarriers that exist between the private and publicsectors.”

Jonathan's spare time is taken up by his three passions – bagpiping, fishing, and boating – in each of which he continuesto demonstrate an astonishing lack of ability. His wife andtwo sons tend to maintain a safe distance!

Chinese New YearYear of the rabbit to bring moretranquil times in 2011?

The 3 February was the first day of the Chinese New Year.A band of drummers and a Chinese Lion Dance summoninggood luck and fortune took place on Anglia Ruskin’sChelmsford campus to the delight of staff and students alike.

With the tiger’s roar having dominated 2010 the Chinesebelieve the rabbit brings more tranquil times, with wild peaksand troughs replaced by gentler hops, together with betterluck for investors.

2011 is the Chinese year 4709. Since each year is namedafter 12 different animals, the Chinese New Year Datessystem makes it easily for people to remember their age, e.g.2005 Year of the Rooster, 2006 Year of the Dog, 2008 Yearof the Rat, 2009 year of the Ox, 2010 year of the Tiger while2011 is the year of Rabbit.

There are many legends on how the animals were chosen forthe Chinese zodiac. This is one of them. The Jade Emperorinvited all the animals on the Chinese New Year but only 12came, so he named the 12 years after each of the animals.He proclaimed that those born in each animal’s year wouldhave traits of that particular animal. Which animal are you?Check this at http://www.topmarks.co.uk/chinesenewyear/.

Chinese Lion Dance on Anglia Ruskin’s Chelmsfordcampus

The newly refurbished Michael A Ashcroft Auditorium, Chelmsford Campus

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The development of the wall graphics for the Auditorium in theMichael A Ashcroft Building in Chelmsford was particularlychallenging as they needed to be relevant to students from allof the University’s five faculties and the various audiences ofthis multi-use space.

The aim of this particular project was to communicateUniversity and Faculty strengths by reaching out and connectingto those varied audiences and at the same time reflecting keylearning and inspirational messages. An important considerationwas not to distract audiences from the lecture in hand so thedesigner and I focused on developing designs on three walls,but only partially covering the areas.

The creative process was lengthy and involved, but it eventuallyled us to decide on representing three main areas of the studentjourney:

• Personal development and careers• Effective team and performance management• Organisational transformation and practice

Images of students from all faculties are featured throughout thegraphic portraying the hope that we develop students to leaveour University more confident and inspired and fully able totake their place in the global arena. We have also madereferences to sustainability and business success as well asfailure, and that we have the ability to learn from both.

Designs for the access tunnels to the Auditorium featuring ourUniversity’s successful Alumni and Honoraries are in theprocess of being designed and will be installed during theEaster break.

Student feedback:

“I think the wallpaper designs are amazing. I haveactually copied some of the quotes into my diary asI found them so inspirational.”

“The wall graphics in MAB is a great initiative andmakes us feel a part of such a wonderful communityat Anglia Ruskin University.”

“Interesting, exciting, attracts your attention,makes you think.”

“The wall graphics show how interesting and funstudying at Anglia Ruskin can really be.”

Christine Durrant, ManagerMarketing Communications & External RelationsE: christine.durrant@anglia.ac.ukT: 0845 196 6882

Wall Graphic installed featuring ‘The Student Journey’

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Future Job FundAre You Looking for a Job in theCreative Industries Sector?

As a 21 year old who finished University in June; I know whatit is like to spend a lot of time searching for that perfect dreamjob. As a student of design, I have had multitudes of problemswith there being little or no vacancies available. Most of thecompanies I surveyed were after a Senior Designer, one withmany years of experience under their belt. None of thesegraphic companies provided internships or work-shadowing;and the few others that did required an advanced knowledgein Web design & HTML, CSS etc. I spent months looking fora position that would help teach and guide me in all thenecessary skills and training I would need to be successfulin a career in Design.

Finally in late October, I received information on a job that isrun and managed by Ixion Holdings Ltd. Ixion and their partner,New Deal of the Mind, had launched a project to create over500 jobs for young people between the ages of 18 – 24 in thecreative industries. As part of this project, Ixion had createdtwo roles in their company; including one that now involvesme supporting the Marketing and PR activity. At first I found thejob role daunting and the prospect of working in Marketing achallenge. But given the opportunity to work with and bring inmy own creative element has allowed me to start an experiencethat will be crucial for my CV and future career. Without theFuture Job Fund and its objectives, I would still beunemployed; gaining no experience.

The idea behind this Future Job Fund project is fantastic forthose who are inspired and artistic yet struggling to get theirfoot in the ‘creative and cultural door’. The scheme will allowyou to be trained and educated in the role you choose andhope to pursue. You’ll gain valuable on-the-job experience thatwould be an asset to any CV. The chance that you may alsogain contacts and build relationships within that area of workis a bonus to any young person looking to continue their careerinto the cultural industries.

This project is not only great for young people; employers canreally benefit from the scheme too. It provides an opportunityfor an enthusiastic and eager person; with fresh ideas andsuggestions, to impact a business with their up to date skills

and knowledge, at little or no cost. Placements are for 6months, however, who knows, it may provide the employerwith managers of their future.

With industries such as Advertising, Architecture, Music andTelevision, there is an experience to inspire everyone. WhatIxion are providing to the young, innovative generation is,essentially, a fighting chance to embark on a career they reallywant.

The creative sector is underappreciated and generally uncaredfor; so this project is fantastic to anyone who desires a career indesign, photography, video etc.

What Ixion Holdings offers is not confined to just the FutureJobs Fund, they are also involved in other projects that includeapprenticeships, Train to Gain scheme and the Departmentof Works and Pensions’ work programme. They offer manysupport services; including NVQs, training, business advice andrecruitment – all of which are designed to transform people’slives through greater skills, leadership and learning in achanging world.

For more information:http://www.ixionholdings.com/WorkforceDevelopment/FutureJobsFund/tabid/460/Default.aspx

Emily Thomson, Ixion Holdings Ltd

A Peeling Face by Emily Thomson

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Student Services Employability TeamSupporting your journey from student to graduate recruit!

Josh Moore graduated from the Ashcroft International BusinessSchool, Chelmsford in 2010 with a BSc (Hons) Marketing and,with the help of the Employment Bureau team, he started workas a Marketing Executive within weeks of completing hisexams. So, what’s the secret of Josh’s success in finding theperfect graduate job?

Josh had worked on a part-time temporary basis via theEmployment Bureau since 2008; his first job was as an extraon an episode of Police, Camera, Action! filmed in Chelmsfordby Optomen TV. The subsequent roles were not quite soglamorous: call centre operator, events assistant, graduationcatering assistant, administrator etc. However, as Josh says,

“I have been provided with numerous jobs whichhave supported me throughout my studies, kept mybank balance topped-up and offered many greatexperiences which all looked very good on my CV.I learnt a lot of people skills, boosted my careerconfidence and prepared me for the road ahead”.

In early 2010, Josh approached the Employment Bureau towork with him on finding a permanent job when he graduated.The team knew Josh well and talked with him to clarify thetype of job he was aiming for as the first step on his careerjourney. When an Ipswich-based IT firm placed a vacancyfor a Marketing Executive with the Employment Bureau theirconsultants knew Josh was a great match; not only in terms ofhis academic qualifications, but also the skills and experiencehe acquired whilst doing part-time work.

After a couple of interviews, Josh was offered the job andstarted in July 2010. “The Employment Bureau found mea job working in marketing, which is a brilliant experience.Once I had the job, they have kept in close contact to ensureeverything is ok, which is really good. I recommend theEmployment Bureau service to every student”.

If you are graduating this year, remember it is never too earlyto start preparing yourself for finding work.

What you can do NOW!

Come along to the Employment Bureau in Ashcroft Reception,Chelmsford or Hel 109, Cambridge to pick up a registrationform and book an appointment with a recruitment consultantto discuss your career aspirations and find out about vacancieswith regional employers. You can also email your CV to theEmployment Bureau consultants:sarah.kempster@anglia.ac.uk, Chelmsford andnicola.sexton@anglia.ac.uk, Cambridge.

If you need guidance in preparing your CV and writing coverletters for your job applications or have any quick careerqueries, you can come along to the Drop-In Sessions inChelmsford offered by your Employability and Careers Advisor,Jo Boyton, on Mondays between 12–1.30pm at theEmployment Bureau desk. Alternatively, you can contactJo at jo.boyton@anglia.ac.uk. If you are studying in AIBS,Cambridge, then your contact is Gill Betmead,gill.betmead@anglia.ac.uk. Gill offers one to one interviews onMonday and Tuesday afternoons and drop in all day Thursdaysin Helmore 341.

The 2011 Annual MBA Network Dinner will again take placeat the Royal Overseas League in London (just behind The Ritz)on Wednesday, 3rd August.

MBA graduates from around the world attended the launch ofthe network last year and invitations to this year’s event willshortly be emailed out to them. If you are soon to completeyour MBA then please save the date now. We have invitedMike Southon – known as the ‘Beermat Entrepreneur’ to speakat the dinner and you may wish to check out his website:mikesouthon.com. The following quote gives you an idea ofwhat to expect!

“Mike Southon is more than Quite Interesting. Hespreads insight and cheerfulness in equal measure,like an ambidextrous chef icing two cakes at once.”John Lloyd, producer of Blackadder, Spitting Image,Not The Nine O’Clock News and QI

For those travelling a long distance, rooms at the RoyalOverseas League are very reasonably priced.

Check out the Alumni Office’s website for up to date informationon arrangements for the event and also who will be attending.

www.anglia.ac.uk/alumni

Annual MBA Network dinner

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Students fire ‘Newsnight’ questions at risk-takers

Business brains spill secrets ofsuccess as part of GlobalEntrepreneurial Week

As part of Global Entrepreneurship Week on the 18 Novemberan Interactive ‘Question Time’ event was set up on ourCambridge Campus. The event enabled the budding businessschool students on its BSc Enterprise and EntrepreneurialManagement programme to get some high flying businessbrains to spill the secrets of their success. The session lookedat how significant enterprise and entrepreneurship is toeconomic growth, how entrepreneurial thinking makes adifference, and how up and coming entrepreneurs can learnfrom their more successful counterparts.

The business founders attending the event include Beth Derks,Founder of No Double Dutch, creative thinking and changemanagement specialists, Natalie Haywood, Founder of LeafTea Shop, Liverpool, a tea shop and music bar; Jason Lorimer,Co-founder of Below Zero Ice Bar in London, the UK’s onlypermanent bar made of ice which is kept at minus 5 degreesall year round; and Carl Pihl, founder and MD of Student Box,a student social networking site, and Drinkyz, London, aspecialist in private labelled beverage and packaging.

Leading the event for AIBS, Lianne Miller said: ‘Theentrepreneurs we have invited to be questioned are all pushingthe boundaries of enterprise and initiative. These people havetaken the biggest risks in order to find success, and theirexperiences of how they have created their business nicheswill enthuse and motivate the next-generation of entrepreneursto do the same.’

Prof Lester Lloyd-Reason from the newly-established Centre forEnterprise, Development and Research (CEDAR) at AIBS, islooking to encourages universities and business schools to bemore courageous in their delivery of enterprise programmes.

‘CEDAR is encouraging business students to shift theirthinking in terms of real-life enterprise by giving themprivileged access to world class entrepreneurs who arekeen to share their own personal experiences andpass on their acquired skills and expertise.’

For the last two years, there have been more events in theEast of England during Global Enterprise Week than any otherregion. Enterprise Lowestoft Community Interest Company(ELcic) wants to ensure that the Eastern region continues toencourage everyone to be enterprising and explore all businessopportunities.

Hazel Johnson Chair of ELcic said,

‘This event will show how academia can link withreal businesses – there is nothing more inspirationalfor students to hear from people who have actuallydone it to make the theory real’.

The mission of CEDAR is to set the benchmark for UniversityEnterprise Centres by blending theory and practice. This will beachieved through building a suite of highly innovative academicprogrammes, research and development activities and consultingand management training initiatives through CEDAR’s uniquemix of leading academics, practitioners and world classentrepreneurs. The new degree was developed in response to thecriticism that some entrepreneurial degree programmes were outof date and did not fit with the ever-changing and increasinglychallenging economic conditions across Europe.

Professor Lester Lloyd-Reason,Professor of International Enterprise StrategyDirector, Centre for International BusinessE: lester.lloyd-reason@anglia.ac.ukT: 0845 196 2479

Natalie Haywood,Founder of Leaf Tea Shop

Jason Lorimer, Co Founderof Below Zero Ice Bar inLondon

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Field trip to Paradise Wildlife Park

Seized Chinese medicine, tiger skin and crocodile products

In November 2010 Simon Evans, Senior Lecturer in Leisureand Tourism, led a dual-campus student field trip to theParadise Wildlife Park in Hertfordshire. The park was previouslyknown as Broxbourne Zoo, which used to have the reputationas the worst zoo in the UK and, with the advent of zoolicensing in 1984, was eventually closed down. Subsequently,new owners took over and the park is now renowned as oneof the top three conservation zoos in Europe.

This turnaround coincided with the purchase of Marley Farmin Kent – a large cat breeding centre, which is not open tothe public, but instead set aside for European breedingprogrammes. The park itself consists of wildlife viewed as‘ambassadors’ in order to raise awareness of conservationin the UK and beyond.

The Education Centre at the Park contains evidence of thethreat to wildlife, including a presentation of wildlife partsseized by customs officials at Heathrow Airport comprisingof a tiger skin, elephant tusk and a selection of Gucci productsmade from snake skin and crocodile skin.

Students were provided with a talk by the Education Officerat the Park about the major issues surrounding wildlifeconservation worldwide and the role of the Park in contributingto sustainable practices in this key area. Discussions arecurrently taking place with the Park regarding opportunities forAnglia Ruskin University students to develop dissertation ideasto be undertaken at Paradise Wildlife Park.

The students enjoyed their visit and gained some valuableinsights into the operations of the wildlife park.

Simon Evans, Senior Lecturer in Leisure and TourismE: simon.evans@anglia.ac.ukT: 0845 196 6875

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Employer FairStudents engage with local and national employers

Following feedback from students that they wanted moreopportunities to engage with local and national employers,AIBS and Student Services jointly hosted an Employer Fair onthe 29 November. The aim of the fair was to invite local andnational employers to meet our students and give advice tothem about working for their companies in the future.

In order to accommodate as many students as possible,we invited employers from a wide range of backgrounds torepresent their companies at the event – those who attendedincluded Adecco, Bird Luckin, IFDS, Ingleton Wood and DBSData. We also had the Employability and Careers Service onhand to advise students on CVs and job applications.

The event ran between 3pm–5pm and we were overwhelmedby the response. Large numbers of students from all facultiesattended and were very keen and enthusiastic. Some studentswho attended had dressed in smart suits armed with copies oftheir CVs to give to the employers which meant it turned out tobe a valuable networking experience too.

The students I spoke to told me they had found the event reallyuseful. Rajit Ramasamy, year 2, Business Studies student said:

‘There were some really interesting employers. I amlooking for a work placement for my third year soI found it really helpful to be able to give my CV tothe representatives and make some connections’.

We also had some excellent feedback from the employers whoattended. Tony Dalliday represented Adecco and told us thathe wanted to say, ‘A big thank-you for inviting Adecco to yourEmployer Fair.

We had a great afternoon and met many excellent studentswho were a credit to Anglia Ruskin University. I am confidentwe will be able to help them to secure permanent jobs aftergraduation. We hope that this will become a regular event andthat AIBS and Student Services can work on more jointventures of this kind in the future.

Hannah Myatt, Student Experience Co-ordinatorE: hannah.myatt@anglia.ac.ukT: 0845 196 6851

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Students provide support to local companies

Third year undergraduate students studying on the BA BusinessManagement, Marketing and International Management degreepathways in the Ashcroft International Business School workedon projects for a number of companies between September andDecember 2010.

The students, working in groups, undertook marketing projectswhich included identifying opportunities to use an Airstreamcaravan as a mobile bar, “green room” or a caravan for thoseinterested in Glamping (glamorous camping for those not ‘inthe know’) for The Gourmet Cupcake Company. Other projectsincluded producing marketing and promotional strategies forthe Writtle Road Nursery in Chelmsford, Saint FM (a radiostation in Maldon) and Chelmsford Mind.

Two groups of students undertook an analysis of theeffectiveness of the Aspire Scheme for John Smith & SonBookshop. David Fox, Director of Business Development,John Smith & Son commented:

“I enjoyed the presentations immensely and it wasclear that both groups had put a lot of effort intotheir research and understanding of the topic.I think that the ideas they put forward were veryuseful and of interest to the senior managementteam.”

We also received the following quote from the Chair ofMENTER, a social enterprise company providing supportto black and ethnic minority groups in the East of England.The project was to research opportunities for a new companyMENTER Enterprises to provide training and support for thesegroups which MENTER plan to set up in the coming year.

“This is a brilliant piece of work that the wholeboard needs to see and learn from. This shows howMENTER could be positioned in a strategic way tobenefit the region if only we marketed ourselves.Is it too late? If not how do we move forward witha degree of certainty.”

Students undertake these projects each year for their degreeprogramme. If you have any marketing support you require fornext year (May 2011) then please contact Paul Weeks, SeniorLecturer, Marketing.

E: paul.weeks@anglia@ac.ukT: 0845 196 6884

Student Case StudiesComing soon to a wall near you!

We are always on the lookout for new student case studiesand photos to use in our University and School prospectuses,marketing campaigns and our website.

We would like to know for example:

Why you chose to study at Anglia Ruskin University?Which aspects of your course did you enjoy most and why?Would you recommend you course to others?

If you are interested in appearing in any publicity material,and possibly in one of our wall graphics, please email usand we will get in touch to discuss how to proceed.

E: marcoms.aibs@anglia.ac.uk

Have your say!We are looking for people to get involved in thenewsletter. We would welcome your feedback on thisissue and letters/comments for future publication. Youmay even wish to test your wings as a writer. If so,please contact:

Christine DurrantT: 0845 196 6882E: christine.durrant@anglia.ac.uk

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MBA Residential WeekendAlternative reflections on leadershipThis year's annual MBA UK Residential Weekend was on thetheme of Global Responsible Leadership. John Rayment andRobert Jones organised a full weekend for their Cambridge andChelmsford MBA students.

Our guest speakers offered alternative reflections on leadershipfrom their different perspectives, full of personal vision,provocative, and passionate. There was lively dialoguewith the student audience at every stage.

Geoff Dovey is CEO of Dovey Premium Products Limited inDorset and he graduated from Anglia Ruskin's predecessorCCAT in 1980. DPP is a third-generation SME which suppliesfoodstuffs to Asian restaurants across the UK. Recently, heled a high profile campaign against adulteration of food withundesirable and undeclared additives, which resulted in adocumentary on BBC's Panorama programme in 2010. Geoff'stalk related to his personal vision and values and his strongbelief in supplying ethically sourced foods.

Professor Paul Turner is co-author of The Admirable Company:Why Corporate Reputation Matters So Much and What ItTakes to Be Ranked Among the Best (Profile Books, 2008).Paul recently presented a paper on leadership at the BritishAcademy of Management. Paul offered his views on leadershipin large organisations based on his research, with examples ofgood and bad leadership.

John Bird is the founder of The Big Issue and his wife Parveenis a student on our part-time MBA programme at Cambridge.John gave a very inspiring and thought-provoking talk basedpartly on his experience running 'The Big Issue'. He spoke outpassionately against poverty (and charity) and in favour ofprofit, but including all parts of the community.

Hugh Parnell is helping a range of tech growth companiesdevelop to maturity. He supports the environmental technologysector and is Chairman of Envirotech Limited and co-founderof the Cambridge Energy Forum and of the Cleantech SIGat Cambridge Network. He has initiated, with others, theCambridge Responsibility Forum for companies and othersinterested in CSR around the region. Hugh gave an alternativeview on leadership and some of the drawbacks of venturecapital investment.

John Rayment and Dr Jonathan Smith are co-authors of a newbook Misleadership (Gower, 2011) which provided the basis oftheir presentations.

For further information and imagery, please visitCambridgeMBA.Wordpress.com or contact:

Robert Jones, Programme Leader Part-time MBA CambridgeE: robert.jones@anglia.ac.ukT: 0845 196 2549

Students solving global issues!

Calling all Tier 4 studentsFrom the start of semester 2 (week commencing 24 January),in order to adhere to our UK Border Agency obligations, and inaddition to class registers, ALL Tier 4 students are required tosign a register of attendance.

Please go to the following areas before 4.00pm Fridayfor each of the 12 teaching weeks of the semester.

Chelmsford: MAB301Cambridge: COS009

When you visit the office please bring your Student ID card,make yourself known to us and sign the attendance sheet.Should you not be in attendance for any reason, please notifyus by emailing aibsabsences-ch@anglia.ac.uk.

Tier 4 Student visa holders who fail to sign in on a weeklybasis may be referred to our UKBA Compliance Officer in theInternational Office and their details subsequently passed to theUK Border Agency.

Student Experience Coordinator, Chelmsford:E: hannah.myatt@anglia.ac.ukT: 0845 196 6851

Student Experience Coordinator, Cambridge:E: allison.beaumont@anglia.ac.ukT: 0845 196 2084

14

The ERASMUS programme provides students with anopportunity to study outside the UK for part of your degreeprogramme. This usually occurs in the second year of yourcourse and lasts over one semester. As well as taking modulesthat are similar to the ones you would study in the AshcroftBusiness School in the UK you get the chance to experience adifferent culture and meet people from many different parts ofthe world (Asia, Africa and Europe).

Paul Weeks, Acting Director of Studies, says:

“Many students regard their time on the ERASMUSprogramme as life changing and they form longterm friendships with their fellow students theymeet on the programme.”

If you would like a life changing experience on the ERASMUSprogramme then please contact Stella Duncan emailstella.duncan@anglia.ac.uk (Cambridge students) or PaulWeeks paul.weeks@anglia.ac.uk (Chelmsford students).

The following case study illustrates how Joe de Mello foundstudying in Umea Sweden.

Umeå – The City of Birches

On the morning of 24 August 2010 I woke up knowing mylife was about to change. It was the first day of my Erasmusexchange trip to Umeå, a trendy, beautiful student city locatedin the north of Sweden.

Erasmus is the EU exchange programme which allows you totake a part of your degree in a different country. They providea non-repayable source of funding for you to offset extra costs

(compared to living at home) and provide links to universitiesacross Europe. The scheme offers students, like me, aninvaluable experience and simply unforgettable memories.

My experience of Umeå (pronounced closer to ‘‘Ooo-me-o’’),the biggest city of the Nordic region, has been quiteunbelievable. The city changes drastically from summer towinter, when the days go from being approximately 24 hoursof light to long dark and gloomy where you are consideredlucky to see the sun for more than a few hours, where thetemperature changes from a reassuringly warm 25°C, to abone numbing -25°C and where the green summer grass isblanketed by over a metre of powdery snow. The change dueto the latitude of city itself, being 150 km shy of the Arcticcircle, Umeå is therefore on the same level as the south ofIceland, but luckily it benefits from the warming Gulf Stream.This creates a drastically different but truly amazing climate.

Umeå really was the perfect setting for a semester abroad. Tosay the energy of the city is vibrant is a serious understatement.There is a real sense of you can get things done. It’s emittedfrom everybody you speak to and people are never afraid to bedifferent.

The university was outstanding and the education systemoffered a different perspective on student life. In Sweden theytake one module at a time but naturally work longer hours onit for a shorter time, meaning fewer things to concentrate on atonce. The education is a different system of learning, but onewhich I really enjoyed adapting to. And that is part of the funof spending time in different places. Adapting to differentlifestyles, creating new routines and making new friends – allundeniably good reasons for why I would recommend doingan exchange like this. Not to mention the bonus of it going onyour CV, making you more independent, more rounded anddefinitely in my case, far more privileged – all that in just a 5month semester! It’s really an experience you just have to do.

I have seen the Northern Lights, shooting stars, mountains ofsnow, inconceivably sized lakes freeze over solid, the sun lowerthan the looming tree line at the height of day and even busesthat run on time!

Sweden was an amazing country and the things I will takefrom there will be valued by me far higher than I could haveever imagined. I am unbelievably grateful to those who helpedme get there, and looking back, I am unbelievably happy that Igot to go.

“The Erasmus scheme offers students, like me,an invaluable experience and simply unforgettablememories. It’s really an experience you just haveto do.” Joe D’MelloA snowy forest, Västerbotten County

The ERASMUS programmeStudy abroad as part of your degree

15

Are you a student bursting with enthusiasm and brilliant newideas? Or, have you spotted an entrepreneur of the future inyour class? If so, here is a chance for students to shine, thanksto the launch of an innovative new competition to promotestudent enterprise and entrepreneurship across Anglia RuskinUniversity.

The Big Pitch (www.thebigpitch.co.uk) has been launched byThe Centre for Enterprise Development and Research (CEDAR),working together with Business and Management Services,and organisers are calling on faculty members and staff toencourage as many entries as possible from every Schooland Department.

Ben Mumby-Croft, Senior Lecturer in Enterprise Development,who is involved in running the competition said: “We’re lookingfor entries from across every course and every campus.Students don’t have to be studying business, as long as theyare passionate and have a great idea, then they will be in witha chance of winning.”

The competition, which is open to all current undergraduateand postgraduate students, is looking for bold and imaginativebusiness ideas, such as a new technology or Internet business,a new consumer product, business service, social enterprise oreven an iPhone app.

Individuals or small teams can enter simply by submittinga one minute video pitch to the competition websitewww.thebigpitch.com, outlining what their idea is and whyit has such great potential. This can be in the form of a ‘home-made’ video recording using a smart phone or webcam, orusing specially set-up recording facilities that will be madeavailable on both the Cambridge and Chelmsford campuses.

Once uploaded, ARU staff and students can watch and votefor their favourite videos on the competition website and sharelinks on social networking sites such as Facebook and Twitter.

The most popular entries will be selected along with the judges’favourites and invited to attend an Entrepreneurs Bootcampevent in April. The best of the best will then be selected to pitchtheir ideas in front of a live audience at the Grand Final eventin May.

Ben Mumby-Croft added:

“The first round of the competition is only open untilthe end of March, so we’re asking faculty membersand staff to help spread the word and promote thecompetition to students across the University toencourage plenty of brilliant entries – we need you!”

For more information contact Ben on 07738 963828,email ben.mumby-croft@anglia.ac.uk, or visit:www.thebigpitch.co.uk

The Big Pitch needs you!

£10,000 prize up for grabs inexciting new business competitionfor students

16

Recently, Dr Jonathan Smith from AIBS was involved inorganising the above conference, which took place inCambourne, near Cambridge on 18 October 2010. Thisconference was for senior leaders within the NHS in the Eastof England. It was sponsored by the East of England StrategicHealth Authority and was organised in partnership with theSpiritual Healthcare Network for NHS organisations and AngliaRuskin University. Lynne Sedgemore, CBE, Executive Director ofthe 157 Group of FE Colleges, leadership adviser to Whitehall,and former Chief Executive of the Centre for Excellence inLeadership, was conference chair and facilitated the day.

Delegates consisted of leaders from a range of levels in theNHS in the East of England together with chaplains, academicsand consultants with expertise and interest in values andspiritual based leadership.

With major changes taking place in the NHS – reductionsin funding and numbers, and increases in patient and staffexpectations – leaders in the NHS are facing immense pressureand challenge. Many are tired of change and are struggling toreconcile the tension of being both a caring institution and abusiness-focused one. There is a growing awareness of both theneed to support leaders and staff more effectively within the NHSso they are able to provide the highest level of patient care, andof the need to develop new approaches to leadership. These newleadership approaches are focused on the importance of people,on those values that lie at the root of the NHS – expressed in itsconstitution – and on spiritual-based leadership. The conferencesought to explore these challenging themes of leadership,re-energising leaders and enabling them to re-connect withthee fundamental reasons they do what they do.

Keynote Address by the Secretary of Statefor Health, Andrew Lansley

Mr. Lansley spoke about the major changes proposed in therecent NHS White Paper concerned with giving patients morechoice and control over their care provision. He emphasisedthat it was not about treating the NHS as a system, but wasabout people, service and caring relationships. He sees theNHS as a ‘symbol of social solidarity’ and emphasised that themeasures proposed will fulfill the intention to create a patient –centric NHS that delivers improved outcomes and empowersservice users. Mr. Lansley emphasized three key points:

Mr. Lansley emphasised three key points:

1. Patient experience is central – extending control andinformation to patients

2. Focus on outcomes and results – measuring patientexperience, not just targets

3. Devolved decision making – empowering GP practicesto commission service provision

Author and Scientist Danah Zohar on ‘Living byValues in the NHS’

Danah, author of Spiritual Quotient and Spiritual Capital spokeabout the value of the NHS as a ‘national institution’ offeringservice and care. It is not simply a business. She spoke ofthe importance of building spiritual capital. To support thecontinuing spirit of the NHS, she encouraged all employeesand leaders to consider ‘the 12 principles of spiritualintelligence’ which were listed as: self-awareness, visionand value led, positive use of adversity, holistic, compassion,celebration of diversity, field-independent (standing for one’sown convictions), ask fundamental ‘why’ questions, ability toreframe, spontaneity, sense of vocation, humility.

Professor Peter Gilbert on ‘Soulful leadership’

Presented a moving reminder of the need to value the soulwhen considering how someone can be truly ‘well’. Peterencouraged delegates to read the Health Care Commissionreport of Staffordshire Hospital and to be aware of the costof a soul-less organisation. He emphasised the importanceof staying connected with the frontline and of developingleadership with integrity.

Ewan Kelly, Director for NHS Education forScotland on ‘Shaping Policies from a SpiritualCare perspective’

Ewan argued that the NHS is there to hold and support peoplewho are in places of transition. ‘How’ tasks are performed is asimportant as ‘what’ is done. He argued that the way of beingand relating is as important as competence, and that beinghuman is being professional.

More details about the conference and slides of Peter Gilbert’sand Ewan Kelly’s presentations are available fromjonathan.smith@anglia.ac.uk.

‘Leading the NHS in the 21st Century’ Conference

(l–r) Ewan Kelly, Peter Gilbert, Lynne Sedgmore,Danah Zohar, John Nicholson (conference organiser),Jonathan Smith

17

Misleadership:Prevalence, Causes andConsequencesBy John Rayment andDr Jonathan Smith,Lecturers in AshcroftInternational BusinessSchool

Published by Gower, 2011

This book is for thosewishing to reflect on anddevelop their own andothers’ leadership abilities.It introduces a newapproach to a keyelement of management thinking in a way thatencourages and empowers individuals to think on a differentscale and challenge assumptions. The authors takea fundamental and critical approach, arguing that a lot ofcurrent ‘leadership’ is in fact MisLeadership, evidenced by theglobal financial crisis and range of urgent major issues facingeveryone and everything on our planet. A wealth of examplesand case studies relate the authors’ ideas to practice andenable leaders, followers and trainers to gain insights into theprevalence and causes of MisLeadership and ways in whichit can be identified and overcome.

John and Jon have identified four types of MisLeadership:missing, misguided, misinformed and Machiavellian. Thefirst three are unconscious, embedded in us throughout ourupbringing, socialisation, education and employment suchthat they can be seen as Institutional MisLeadership.Machiavellian leadership is perhaps even worse – a deliberateattempt to deceive followers so as to achieve hidden agendas.It is commonly recognised in individuals attempting to achievepersonal agendas within an organisation, but can go as highas the leaders of one group of countries or organisationsattempting to achieve advantage for themselves and selectedfollowers by exploiting others.

The four forms of Misleadership are matched by the fourelements of Holistic Leadership introduced – effective decisionmaking, adoption of a global perspective, move to a neweconomic and social paradigm, and commitment to acontemporary mission. Decision making approaches currentlyavailable to leaders may omit some of the most importantfacets of humanity, be based on invalid assumptions andtargeted at invalid objectives. The requirement for a globalperspective includes the need for a world-wide viewpoint butalso consideration of all aspects of humanity including thephysical, mental and spiritual fitness of individuals, groupsand societies.

For more information or to purchase a copy please contacteither: john.rayment@anglia.ac.uk T: 0845 196 6859or jonathan.smith@anglia.ac.uk T: 0845 196 2069

No Sleeping on the Job!High Performance Working andWellbeing at Work

Dr Diane Keeble-Ramsey was recently invited to contribute toan editorial for The Times about sleep deprivation as a resultof the joint research with Andrew Armitage concerning HighPerformance Working (HPW) and Wellbeing at Work.

The editorial stressed the issues that sleep deprivation canhave detrimental effects not only on individuals, but also foremployees, having both an impact upon costs, in terms ofabsence and stress in the work workplace, but also the knockon effects of low productivity, and competitiveness.

Based on findings from their research, which indicates thatinitiatives such as HPW and Wellbeing at Work, which weredesigned to alleviate and promote good working practices,are becoming a secondary concern for both employers andemployees, especially in the current economic climate. AsDiane says in the interview with Nick Martindale of TheTimes, “Since 2007 we’ve seen companies give up theirintention of being good employers, particularly in the privatesector, because of the global financial crisis”. Diane goes onto say that, “The view is that people need their jobs so theycan forget about sustainable work patterns. The result isdisruptive sleep patterns and negative effects on mentalhealth and wellbeing”.

It would appear other countries, except the UK and the USA,are taking these issues seriously, and take the concept ofHigh Performance Working and Wellbeing at work moreseriously, especially in larger companies that aim to fostercreative, and sustainable work environments. For example,there is evidence that Australia has a long history ofimplementing fatigue management risk systems because ofthe challenges facing the country’s economic competitivenessand growth.

Diane and Andrew will be presenting further work concerningHPW and Meaning in the Workplace, and Corporate SocialResponsibility within contemporary organisational climatesat the European Association of Management (EURAM), andCritical Management Strides (CMS) conferences in June andJuly this year.

“Since 2007 we’ve seen companies give up theirintention of being good employers, particularly inthe private sector, because of the global financialcrisis”.Diane Keeble-Ramsey

Dr Andrew ArmitageE: andrew.armitage@anglia.ac.ukT: 0845 196 6846

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Open Innovation is the current big idea. Here Professor TerryMughan reports on an exciting project being carried out atAIBS, Cambridge.

For many people, open innovation is primarily a means bywhich large companies like Colgate-Palmolive and Phillips seekto outsource R&D. Important as that is, we believe it has muchmore potential when we look at the entirety of the value chainand, in addition, the role played by government in areas suchas SME growth, science parks and knowledge transfer strategy.

The OSCAR consortium (standing for Open Innovation andSupply Chain across Regions) brings together universitiesand economic development organisations in Eindhoven(Netherlands), Leuven (Belgium), and Aachen and Sindelfingen(Germany). Ottawa (Canada) is also involved to enhance thereach and expertise of the group.

OSCAR will link up cluster and sector infrastructures acrossnorth-west Europe to develop and exploit new techniques ofopen innovation and supply chain for the benefit of innovativecompanies, particularly SMEs, on a cross-sectoral basis.The aim is to give these companies access to innovationmethodologies and supply chains which are currently protectedby commercial secrecy or patents. The project will also supportand help participating companies to exploit and market suchtechnologies and target greater and faster business growth

around environmentally beneficial products. OSCAR will designthe structure and key features of a new innovation eco-system,extendible beyond the life of the project.

The idea is to explore the development of a series of protocolsand incentives will make it easier for companies of all sizesand universities to share innovation and develop foundationsfor new business initiatives in partnership with other networkmembers. The members will develop new business skills forrecognising and managing the creation or sharing of valuablenew ideas in an open innovation context and working incollaboration with other companies, large and small, in anopen supply chain to integrate them.

This work builds on earlier studies carried out by AIBS into theinternationalisation of SMEs, work funded by the regionaldevelopment agency, UK Trade andInvestment and the Organisation forEconomic Cooperation and Development’.Most research into SMEs has focussed ontheir exporting strategies. Nowadaysinvolvement in global supply chains is anequally important route into internationalbusiness.

E: terry.mughan@anglia.ac.ukT: 0845 196 2248

Open Innovation updateThe current big idea

CURA-B INTERREG Bid SuccessThe Ashcroft International Business School (AIBS) is part of aconsortium which bid successfully to the European RegionalDevelopment Fund (ERDF) Interreg IV A “2 Mers Seas Zeeën”Cross-border Cooperation Programme 2007-2013. Theobjective of the Accurate-Business (CURA-B), project isto improve innovation and business development in thehealthcare sector.

Prof. Terry Mughan, Professor of International Management inAIBS, was invited to join this bid by Suffolk County Council toprovide expertise in the conduct of research among SMEs andother parties, to advise on internationalisation and to carry outan evaluation of the overall project, with a specific view toadvising on the health economics cost and benefit assessment.

The project team started work on the project in January 2010and will work on it for 3 years. The total value of the project toAIBS is almost half a million pounds and the other partnerscome from Holland, Belgium and France.

Terry and his team are looking forward to doing some greatwork across the borders of the UK, Belgium, Holland andFrance, which complements the investment the universityis making within the Post-graduate Medical Institute (PMI).

‘Our role in this project is to advise on howcollaborative networks can help small companiesgrow and get innovate products to market on across-border level. Improving the impact of newproducts and technologies in healthcare is vitalfor all European countries’Prof. Terry Mughan

Professor Terry MughanE: terry.mughan@anglia.ac.ukT: 0845 196 2248

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Volvo Construction Equipment joinsgrowing work-based degree movement

Ashcroft International Business School (AIBS) at Anglia RuskinUniversity is working with Volvo Construction EquipmentDivision, Volvo Group UK Ltd, which is centred in Duxford,Cambridgeshire, to launch a work-based learning degree in linewith a growing number of top named businesses in the UK.

The highly-acclaimed business school has been working withthe company since the summer to develop this initiative andthis has culminated in a scheme that will offer managersthe opportunity to enrol on a BA (Hons) Management andLeadership. A group of 10 managers will be among the firstgroup to embark on the course.

Maxine Knowles, HR Manager at Volvo CE, is already lookingforward to the direct benefits the course will offer the managersand the business. Speaking about the set up and running ofthe programme, she said, ‘Anglia Ruskin University had aflexible approach whereby they worked closely with us to mapthe Degree Programme content with the competencies that wewished to develop in our business.’

‘We chose a work-based degree programme specifically asit is perfect for experienced managers who can draw on realsituations and can very quickly apply what they have learned.A big positive of choosing a work-based programme is that thework carried out by participants can link back to ‘real’ businessissues and therefore add value back into the business. With ourfirst workshops complete, I have heard nothing but praise aboutthe quality and relevance of the tuition!’

The programme’s potential to demonstrate added value to boththe individual and the business was important to Volvo CE.Delegates experience a blended approach to learning whichcombines a mix of face-to-face contact, access to onlinelearning materials and personal support provided by the tutors.

Delegates on the programme undertake a series of work-basedprojects which form the assessment strategy for the degree.Programme Leader for Ashcroft International Business School,

Rachael Hall commented: ‘It has been so rewarding to workwith Volvo CE in developing this programme. This newpartnership is an indication of the innovation that has goneinto the design of the work based pathways. The corporateprogrammes team look forward to working with the Volvo CEmanagers and helping them to further develop and refine theirbusiness knowledge and skills so that both the employeesand the business will realise tangible benefits. I am sure thisprogramme will be successful for both the individuals andVolvo CE as an organisation.’

Speaking about the launch of thedegree, Val Ledden, ManagingDirector of Volvo ConstructionEquipment Division said: ‘We arepassionate about developing thetalent working within the teamhere at Volvo CE. For many yearswe have searched for a degreeprogramme that meets our needsand I am delighted we have

found a solution. The benefits to both the individual and thebusiness are significant and we look forward to working inpartnership with the team at Anglia Ruskin University.’

Vice Chancellor Professor Michael Thorne, Anglia RuskinUniversity, said in response: ‘This is another superb example ofbusinesses doing what they do best, leading by example. Thisdegree programme will bring benefits to both the employeesand the employers which is why this will be the natural choicefor work-based learning for the future. Volvo CE has joinedHarrods, Barclays and UPS in teaming up with Anglia RuskinUniversity to increase efficiencies and staff motivation throughhigher education.’

Paul Kersley, Service & Engineering Director and course delegate,said: ‘We had been searching for a degree programme that suitedour specific needs in terms of content, time required and learningstyle. For me, the degree offered an ideal blend of workshopactivity, theory and work-based learning that will provide bothexperienced and developing managers with the leadership skillsthat are vital to the future success of our business.’

‘The individuals in the group have different skills andexperiences and already the group has started to gelwhere delegates are helping and learning from eachother, which can only be of benefit to the individualsand to the company.’Paul Kersley

Rachael Hall, Principal Lecturer, Corporate EducationE: rachael.hall@anglia.ac.uk

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AIBS new website a success!The Marketing, Communications & External Relations Team aredelighted to report that the overhaul of the AIBS website duringthe first quarter of 2010 has proven to be a great success.

Statistics show that, since the new website went live in lateApril 2010, the monthly number of clicks went up eachmonth resulting in a 30% increase in website traffic in 2010compared to the previous year. An increase in total clicks of46% compared to the same time period in 2009 markedSeptember as the record month of the year 2010.

The most popular AIBS web links, besides the main AIBSwebsite landing page, are the AIBS staff profiles, which showsthat our website visitors are not only interested in WHATservices we offer, but also WHO they are delivered by andHOW we are structured internally.

The overall success of our new website, which is now easilynavigable and accessible, evidences that it provides relevantand up-to-date information. In order to ensure our websiteincreases its standard even further, we welcome anysuggestions, ideas, and active involvement from our staff andstudents to support its continuing development. For furtherinformation, please contact:

Bianca Schottstedt,Marketing, Communications & External LiaisonE: bianca.schottstedt@anglia.ac.ukT: 0845 196 6842

AIBS Website Clicks 2009 v 2010

Top 20 AIBS website links

21

Dubai Marathon SuccessMission Croatia to benefit from run

The University charity Mission Croatia, supported by the staffand students of Anglia Ruskin University since 1997, is tobenefit from sponsorship money totalling more than £900raised by Ross Kemble, MSc International ManagementPractice student and Associate Lecturer.

Ross took part for the second year running in the Dubaimarathon on Friday, 21 January 2011. Fortunately for therunners, and unusual for Dubai, the day was overcast with lightrain and Ross was able to successfully complete the run in 4hours, 4 minutes, 42 seconds.

The Standard Chartered Marathon is held under the patronageof HH Sheikh Mohammed bin Rashid Al Maktoum, VicePresident and Prime Minister of the UAE, Ruler of Dubai, andstaged under the aegis of the Dubai Sports Council. This year,more than 14,000 runners competed in the marathon, the10 km race and the 3 km Fun Run.

Ross also supports the charity by taking part in annual trips toCroatia, the main aim of which is to improve the various siteshousing displaced adults and children with learning difficultiesand to spend time with the patients for whom one to onecontact and play may be a rare luxury.

Ross commented:

“It was a warm and tough race and took a weekto recover. But was nothing compared to what thechildren and clients at the hospital in Croatia haveto deal with everyday. Thank you everybody forsponsoring me.”

Congratulations on your marathon success Ross, we areproud of you!

For information on Mission Croatia visit:http://web.anglia.ac.uk/chaplaincy/chelmsford/missioncroatia2.phtml

Ross with his well deserved medal

Business at Ashcroft SocietyLocal entrepreneur invited to give talk to students

Katie Jones (1st year BSc Accounting and Finance), Secretaryof the Business at Ashcroft Society organised a successful eventfor fellow students from a local entrepreneur in action. EloiseDurrant, founder of The Gourmet Cupcake Company inChelmsford, gave a talk on how with her innovative approachand creative flair, she transformed the ‘simple cupcake’ intoa ‘gourmet cupcake’ producing designs you wouldn’t thinkpossible and appealing to both individuals and corporates alike.Her non-conventional business model and diversificationhas led to the development of several complimentary incomestreams including teaching in both a corporate setting and to

individuals. She is currently finalising contracts for experiencegift cards with W H Smith and Argos.

Students, and members of staff, who came along to the eventfound it gave them a really interesting and useful insight intowhat it takes to start up your own business.

If you are interested in joining the Business at Ashcroft Society,please go to http://www.angliastudent.com/clubs for moreinformation.

theBIZAshcroft International Business School Magazine|issue 5

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IBM Universities BusinessChallenge 2010/11BCSemi Final Success

The premier undergraduatebusiness competition in the UK

Every year 240 teams from 65 UK universities compete in thispremier undergraduate business competition. This year, I ampleased to say that four of our student teams have won throughthe first round heats to the semi-finals of the IBM UBC on:

Tuesday, 1st March at Lloyds Banking Group in SolihullThursday, 3rd March at CITIbank plc in Canary WharfMonday, 7th March at Serco plc National Physical Laboratoryin TeddingtonFriday, 11th March Proctor and Gamble plc in Weybridge

Anglia Ruskin’s great success story:

2006 2nd to Manchester Business Schoolin the national Grand Final

2007 semi-finalists2008 1st in the national Grand Final2009 Grand finalists2010 6 teams in the semi-finals

Congratulations to our four winning teams!

For our teams who did not get through to the semi-finals,thank you for taking part and representing your university.We are proud of you – ludum praeter palmam amare (lovethe game above the prize).

The Grand Finals are in March 2011 at IBM Europeheadquarters.

Robert Jones, Programme Leader Executive MBA andLecturer in Entrepreneurship and InnovationE: robert.jones@anglia.ac.ukT: 0845 196 2549

One of the 4 semi-final teams, Russell Alderton,Andrew Curtis, Doerthe Stricker and Pierre Despres.

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