WITCHCRAFT, ANTI-WITCHCRAFT AND TRANS-REGIONAL RITUAL INNOVATION
The Birth of Advertising. Where we left off… Printing Press in the 1500s Lots of knowledge being...
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Transcript of The Birth of Advertising. Where we left off… Printing Press in the 1500s Lots of knowledge being...
Printing Press in the 1500s
Lots of knowledge being documented In books.
Development of fantasy and Witchcraft when science did not have Answers.
Before 1750: Agrarian Society
• Almost all members of society farmed or hand-crafted goods for trade.
After 1750: The Industrial Revolution
• With new energy and transportation, society begins to become more involved in manufacturing than farming and crafting.
Printing in the 1700s
Printing in the 1700s
• Limited to local printers, creating localized print materials such as Newspapers, Flyers, Pamphlets, etc.
• Books were in high demand, but still scarce.
Development of New Fonts
• Most new fonts are blocky, with Serifs.
• “Three Dimensional” fonts are a big hit.
• No Script or Cursive Fonts.
The Sans Serif Font
• Introduced in 1838.
• Created an uproar in the print community.
• Not widely used until after the Civil War..
Birth of Advertising
The Birth of Advertising
• With more and more people earning incomes and needing goods, vendors had to begin to get the word out…
The Broadside
• Printers began to create the Broadside: “A type of printing created on large paper, designed to be plastered to walls”
“The Dunlap Broadside”
Characteristics of a Broadside
• Varied fonts.• Almost all letters, no
graphics.• Blocky fonts. • Minor
Ornamentation.• Included ALL
information regarding event, in fancy terms.