The Biggest Digital Marketing Mistakes Every Startup Makes | Marketing Fails
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Transcript of The Biggest Digital Marketing Mistakes Every Startup Makes | Marketing Fails
Biggest Marketing Mistakes Every Startup Makes
https://www.youtube.com/watch?v=Mb9XW_keDoQ
• No matter what kind of business you start
• Every startup goes through a unique set of marketing challenges
https://www.youtube.com/watch?v=Mb9XW_keDoQ
Here are some common marketing mistakes and ways to avoid them…
https://www.youtube.com/watch?v=Mb9XW_keDoQ
Spending money on 'big marketing' too quickly
• You should hold back and start slow
• Take time to test your audience & discover who your buyers are by spending small amount of money on hyper-targeted marketing
https://www.youtube.com/watch?v=Mb9XW_keDoQ
https://www.youtube.com/watch?v=Mb9XW_keDoQ
Speaking through the wrong channels
• Don’t rush ahead without understanding your audience
• You’re likely to have more than one target audience for your product and each one may have its own channel
• You need to figure out which channel will give you the best return
https://www.youtube.com/watch?v=Mb9XW_keDoQ
Spending too much time on brand perfection
• Investing in perfection too early won’t yield much results
• The best approach is to run a lean startup method
• Don’t delay the launching of the website, just to get the perfect design
https://www.youtube.com/watch?v=Mb9XW_keDoQ
Chasing competitors
• Make your own agenda
• Don’t get caught in the trap of replicating your competitor’s efforts in the hope of getting more attention
https://www.youtube.com/watch?v=Mb9XW_keDoQ
• Your competition may have a bigger budget and hundreds of employees
• You just focus on your competitive advantage -- your 'secret sauce'
https://www.youtube.com/watch?v=Mb9XW_keDoQ
Failing to measure results
• If you don’t know what kind of traction you got from a specific campaign
• You'll have no idea if you made a return on your investment.
https://www.youtube.com/watch?v=Mb9XW_keDoQ
• As you move forward, learn from your past mistakes and relaunch your marketing strategies to drive sales
https://www.youtube.com/watch?v=Mb9XW_keDoQ
https://www.youtube.com/watch?v=Mb9XW_keDoQ
Thank You!!!
https://www.youtube.com/watch?v=Mb9XW_keDoQ