The Big Picture: Beyond Social Learning, Think Social Talent Management
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TALENT INTELLIGENCE THE BIG PICTURE: BEYOND SOCIAL LEARNING, THINK “SOCIAL TALENT MANAGEMENT” Thomas Stone Senior Research Analyst Social Talent Management Social Media !!!
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A presentation first delivered at Learning 2011 in November, 2011. Provides an overview of social learning, including the specific role that particular social concepts play. Then the same concepts are seen to apply to other areas of talent management, such as recruiting, onboarding, and performance management.
Transcript of The Big Picture: Beyond Social Learning, Think Social Talent Management
T A L E N T I N T E L L I G E N C E
THE BIG PICTURE: BEYOND SOCIAL LEARNING,
THINK “SOCIAL TALENT MANAGEMENT”
Thomas StoneSenior Research Analyst
Social Talent Management Social Media!!!
T A L E N T I N T E L L I G E N C E
Recently Rob Lauber, VP of Yum! University, and Past Chair of ASTD’s National Board of Directors was asked this question:
What do you think are the two biggest trends in the learning industry right now?Lauber: I would say the first is how learning fits into talent management, and the second is the impact of social media on structured learning. I believe learning is complementary to talent management. The notion of talent management is about making sure you have the right people in the right jobs in the right place in your organization. Organizations need employees to have skills and capabilities to be able to execute their roles effectively. Learning has to play a part in preparing and enabling people to be successful in their roles as they move through an organization.
Chief Learning Officer, October, 2011http://clomedia.com/articles/view/building-capability
TWO BIGGEST TRENDS IN THE LEARNING INDUSTRY?
T A L E N T I N T E L L I G E N C E
MY GOALS TODAY
Trends:
› Learning and Development is increasingly seen as part of broader Talent Management.
› Social Learning is an important trend, but many L&D leaders struggle to get it accepted, supported, approved, given budget, and adopted.
Goals:
› Help you to relate Social Learning with other areas of Social Talent Management
› Prepare for the day when your organization sees Social Learning as a by-product of the much broader move to Social Business
Agenda:• Social Media and Three Key Social Concepts• Social Learning• Social Talent Management• Key Takeaways
T A L E N T I N T E L L I G E N C E
SOCIAL MEDIA: TOOLS, TYPES, AND DEFINITION
Underlying types:
Wikis
Blogs
Discussion forums
Video-sharing
Social networking
Ratings and reviews
Micro-sharing
Activity streams
Social Media = a set of Internet-based technologies designed to be used by three or more people together.
T A L E N T I N T E L L I G E N C E
FAMOUS, PUBLIC INSTANCES OF SOCIAL CONCEPTS
Social Concepts
Wisdom of Crowds / Crowdsourcing content
Social Networking Theory: strong-ties, weak-ties, potential-ties
Long Tail Theory: Bestsellers vs. Low-Sale Long Tail
T A L E N T I N T E L L I G E N C E
THE LONG TAIL
Agenda:• Social Media and Three Key Social Concepts• Social Learning• Social Talent Management• Key Takeaways
T A L E N T I N T E L L I G E N C E
Social Learning
Social Media
Social Media = a set of Internet-based technologies designed to be used by three or more people together.
Social Learning = learning with and from others.
Social media tools enable greater social learning.
SOCIAL LEARNING + SOCIAL MEDIA
!!!
The New Social LearningMarcia Conner and Tony Bingham
“Social learning or informal learning isn’t new. What’s different is technology is increasing opportunities for informal learning.”
Rob LauberChief Learning Officer
October 2011
T A L E N T I N T E L L I G E N C E
SOCIAL LEARNING CASE STUDIES
Deloitte, Sabre Holdings, EMC, Booz Allen
Hamilton, Marathon Oil, Nokia, Capital One, Mayo Clinic, and many more!
› IBM
› Intel
› Best Buy
› TELUS
• http://www.microsoft.com/casestudies/Microsoft-Sharepoint-Server-2010/TELUS/Telecom-Company-Embraces-Social-Computing-Streamlines-Formal-Learning/4000006924
› Pfizer
• http://www.slideshare.net/bengardner135/meet-jessica
› The CIA
• http://en.wikipedia.org/wiki/Intellipedia
• http://www.time.com/time/nation/article/0,8599,1890084,00.html
› Governance Policy Database
• http://socialmediagovernance.com/policies.php
T A L E N T I N T E L L I G E N C E
SOCIAL MEDIA ENABLED SOCIAL LEARNING
Social Learning
Wisdom of Crowds Informal learning from a very broad range of people
Long Tail Theory Go far beyond “Big Courses” – short, highly relevant learning and performance support content
Social Networking Learning from any and all relevant individuals in your network. Turn potential ties into weak ties, turn weak ties into strong ties, and develop denser learning networks.
Agenda:• Social Media and Three Key Social Concepts• Social Learning• Social Talent Management• Key Takeaways
T A L E N T I N T E L L I G E N C E
THE EVOLUTION OF L&D
Training
Learning
Performan
ce Improve
ment
T A L E N T I N T E L L I G E N C E
CONNECTION BETWEEN L&D AND PM
Learning and Development
Performance Manageme
nt
Performance
Improvement
T A L E N T I N T E L L I G E N C E
ANNUAL PERFORMANCE REVIEWS
DAY 364 performance review
T A L E N T I N T E L L I G E N C E
Social Media = a set of Internet-based technologies designed to be used by three or more people.
Social PM = continuously integrating feedback from all relevant people in the organization.
SOCIAL PERFORMANCE MANAGEMENT + SOCIAL MEDIA
Social PM Social Media!!!
T A L E N T I N T E L L I G E N C E
TALEO INBOX
Email integration with Taleo Inbox gives you the power:
› to receive and give feedback straight from email
› update progress on goals
› respond to approval requests
› handle your daily performance management tasks.
Your traditional email app becomes a social performance management platform.
T A L E N T I N T E L L I G E N C E
THE BROADER APPLICABILITY OF SOCIAL CONCEPTS
Learning and Development
Performance Management
Wisdom of Crowds Informal learning from a very broad range of people
Feedback 24x7 from all relevant colleagues
Long Tail Theory Short, relevant learning and performance support content
Short, relevant feedback to provide color and flesh out primary reviewers
Social Networking Learning from any and all relevant individuals in your network
Feedback from any and all relevant individuals
T A L E N T I N T E L L I G E N C E
Social Media = a set of Internet-based technologies designed to be used by three or more people.
Social Recruiting = relying on the power of people to aid in sourcing, assessing, hiring, and onboarding the best people.
SOCIAL RECRUITING + SOCIAL MEDIA
Social Recruiting Social Media!!!
T A L E N T I N T E L L I G E N C E
LINKEDIN INTEGRATIONS WITH RECRUITING SOFTWARE
+#1 in Talent Acquisition #1 Professional Network
T A L E N T I N T E L L I G E N C E
LINKEDIN INTEGRATIONS WITH RECRUITING SOFTWARE
LinkedIn Preview - Access to LinkedIn profiles from Taleo• Instant access to up-to-date candidate information• Makes candidate databases more valuable• Included with Taleo Recruiting
T A L E N T I N T E L L I G E N C E
LINKEDIN INTEGRATIONS WITH RECRUITING SOFTWARE
Profile Upload – Fill out application with information from LinkedIn or Universal Profile• Improves candidate experience• Removes friction from application process• Reduces drop-off to expand candidate pools
T A L E N T I N T E L L I G E N C E
SOCIAL RECRUITING RECOMMENDATION ENGINES
› If you like that candidate, here are four others with similar:
• Backgrounds
• Job History
• Educational level or certifications
• Project experience, etc.
› If you like that job, here are….
› Other people who like that (job, candidate), also liked…
T A L E N T I N T E L L I G E N C E
SOCIAL RECRUITING CASE STUDY
Health Care System in WI & MN (rural)
12,000 Employees
75 locations
Approximately 1,500 hires per year
Mike Schmidt, Director of Recruitment, Ministry Health Care
Recruiting Team of 14
– 5 Patient Care (Nursing, not doctors)
– 5 Various Specialty Areas
– 3 “Hospitality”
– 1 Metrics and Reporting Analyst - Taleo
T A L E N T I N T E L L I G E N C E
SOCIAL RECRUITING CASE STUDY
Provide timely and fresh updates (almost daily)
Connect/Friend 2-3 people per week in a (combined)
Update the MHC Careers Facebook page (rotating assignments)
Groups: spend at least 50 minutes per week researching
Connect/Friend new hires to assist in building your network within that skill discipline.
GOAL:Hire at least one person you are connected with through Facebook or LinkedIn per quarter.
T A L E N T I N T E L L I G E N C E
SOCIAL RECRUITING CASE STUDY
Recruiter expectations:
Carry your Flipcam with you at all times
Record worthwhile videos of 30 seconds to 1 minute and send for editing and updating to the MHC Careers YouTube site
Post 1 video per month embedded in a job posting
Post 1 video to your micro site per quarter
Create and post 1 recruiter video promoting your area of specialty. Use this video in job postings and/or the MHC Careers page as applicable.
T A L E N T I N T E L L I G E N C E
SOCIAL RECRUITING CASE STUDY
T A L E N T I N T E L L I G E N C E
SOCIAL RECRUITING CASE STUDY
Specific Candidate Networks
Nursing = 2000+
Pharmacy = 431
Rehabilitation = 655
Emergency Medical Services = 1105
Executive = 939
T A L E N T I N T E L L I G E N C E
SOCIAL RECRUITING CASE STUDY
Reduced “Advertising Spend” by 18%
47 hires directly related to Social Media
250+ hires that now follow on Facebook
100+ YouTube videos
5,051 YouTube views
One of the video's has been watched 500+ times!
T A L E N T I N T E L L I G E N C E
THE BROADER APPLICABILITY OF SOCIAL CONCEPTS
Learning and Development
Performance Management
Recruiting
Wisdom of Crowds Informal learning from a very broad range of people
Feedback 24x7 from all relevant colleagues
Tap into Hiring Managers to promote via videos/etc.
Long Tail Theory Short, relevant learning and performance support content
Short, relevant feedback to provide color and flesh out primary reviewers
Leverage 2nd and 3rd level connections; recommendation engines
Social Networking Learning from any and all relevant individuals in your network
Feedback from any and all relevant individuals
Find passive candidates far easier
Agenda:• Social Media and Three Key Social Concepts• Social Learning• Social Talent Management• Key Takeaways
COPYRIGHT 2010
REMEMBER:
1.Social Learning is powerful and here to stay: it is a trend, not a fad.
2.The same social concepts and technologies are used elsewhere in the business, including elsewhere in HR: recruiting, performance management, onboarding, etc.
3.Social Learning is one part of Social Talent Management – of the broader phenomenon of being a Social Business.
COPYRIGHT 2010
WHAT’S NEXT FOR YOU?
Worst Case•You are on the sidelines, watching other groups drive Social Business.•You are relegated to the team that does compliance and mandatory training.•Your role is commoditized.•You become a support function.
Best Case•You seize the day and lead the way.•You drive consensus with other TM functions.•You make the case for Social Business, and get robust Social Learning as part of it. •You expand your scope and professional opportunities.•You elevate your status.
T A L E N T I N T E L L I G E N C E
Q&AThomas Stone Twitter:Senior Research Analyst, Taleo Research @[email protected] @ThomasStone
T A L E N T I N T E L L I G E N C E
APPENDIX: SOCIAL TALENT MANAGEMENT
“Taleo paints a very compelling vision of Social Recruiting, Social Performance Management, and Social Learning. Each of these three talent management markets are being transformed by social networking in different ways - and Taleo understands the direction.
› Social Recruiting means deep integration with LinkedIn, Facebook, and other referral recruiting networks and network mining companies.
› Social Performance Management means changing the annual performance appraisal process to a continuous, transparent, peer-to-peer process.
› Social Learning means enabling everyone on the company to share expertise and knowledge with everyone else - using affinity groups, tagging, and other tools to make social learning useful.”
Josh Bersin, Sept. 13, 2011http://www.bersin.com/blog/post.aspx?id=5ac72c5c-74f3-476f-ac21-ba71dd615e46
T A L E N T I N T E L L I G E N C E
APPENDIX: SOCIAL LEARNING IN TALEO LEARN
LEARNING MANAGEMENT
CONTENTMANAGEMENT
VIRTUALCLASSROOM
CONTENTAUTHORING
SURVEYS & ASSESSMENTS
TALENT INTELLIGENCE
COLLABORATIONCOMMUNICATION
SOCIAL LEARNING
› Discussion Forums › Chat Rooms› Ratings & Reviews› Video & Podcast Support› Configurable Notifications› Customizable Email
communications› Embedded Email tool› Built-in Email integration› Communities of Practice› User Cards› Social Profiles› Peer/ Expert Skill Network › Team-based Authoring› Specialized Sub-Portals› Portal Features:
Embedded ContentMash-ups & RSS
T A L E N T I N T E L L I G E N C E
APPENDIX: TALEO LEARN SOCIAL LEARNING & COLLABORATION
T A L E N T I N T E L L I G E N C E
KEY BENEFITS:
› Facilitate “long tail” searching through a “wisdom of crowds” – style rating model
› Identify areas of strength and weakness in your course and class catalogs
› Share and rate classes, enrollments, courses or pages
› Rate and review new ideas and possible best practices
› Align eCommerce and internal catalogs with consumer technologies – Amazon etc…
APPENDIX: TALEO LEARN RATINGS & REVIEWS
T A L E N T I N T E L L I G E N C E
KEY BENEFITS:
› Encourage collaboration and sharing within or across teams
› Best practice sharing› Question and answer forums› Advice and insight sharing› Learning related discussions› Initiative or project forums› Connect expertise with experts
through integrated User Cards to drive Social Networking
› Integrate formal and social learning models by assigning learners to discussion forums
APPENDIX: TALEO LEARN DISCUSSION FORUMS
T A L E N T I N T E L L I G E N C E
KEY BENEFITS
› Find talent for specific jobs or assignments by
› Official job-related “skills”› Subject areas or certifications› Custom fields: tenure etc…› Skills + Location, etc…
› Find internal talent for open requisitions› Assess organizational talent depth to
support succession planning› Allow learners to find mentors using the
same search options› Create department, job role, or SME
contact lists
APPENDIX: TALEO LEARN SKILL NETWORK
