Wednesday12 October 2011

* The BIG Issues

Consumertravel tech

Industry travel techdiverse and complicated

* Distribution

* Search

* Devices

* Social commerce

* Elephants in the room

* Distribution

* Tour operator via an agent

* Tour operator direct

* Independent (flight + accommodation)

* Round-the-world

* Distributors

* New models

* Self-guided tours

* Guided tours

* Single-day or multi-day tours

* Sellers/agents/metasearch

* Far too complicated to organise?

* Fragmentation prevents dominant players?

* Search

* The Big G

* Just random results and ads?

* And some maps...

* Places Page...

* Video, too...

* Goggles? WTF?

* Flights. Hummmm...

* Buying content? No, expertise and technology

* Search is gateway to product

* Search is gateway to content

* Search is gateway to social

* Social commerce

* Social is NOISE!

* Social is fun!

* Social is fun!

* Social is helpful!

* Social is great for brand!

* Social doesn’t appeal to everyone #boo

* Social can be useful!

* Social as ancillary!

* Social as distribution channel!

* Social is everything!

* Travis booked a flight on Expedia to Cape Town* Travis reviewed XYZhotel in Cape Town on TripAdvisor* Travis compared 5 tours of South Africa on TourRadar* Travis installed Tripwolf’s Cape Town iPhone guide* Travis booked travel insurance with World Nomads

…to things like:

* Travis boarded his flight to Cape Town on Virgin Atlantic* Travis ate a steak at a Cape Town steak restaurant* Travis was at Kruger National Park* Travis added 154 new photos to album “Africa Safari”

* Social is opportunity!

* Social is everything and everywhere!

* Devices

* Always connected

* Mini-computers

* App-tastic

* Out with the old...

* ...in with the new

* Tablets

* Micro-managing

* Distribution

* Search

* Devices

* Social commerce

THANKS!

kevin@tnooz.com

@kevinlukemay