The Big Data of Food
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Transcript of The Big Data of Food
T H E B I G D ATA O F F O O D ( O R , L E T ’ S N O T L E AV E I T T O M A LT H U S )
TA L A L G . S H A M O O N I N T E R T R U S T
O C T O B E R 2 2 , 2 0 1 5
© 2015, Intertrust Technologies Corporation
H O W W E L A N D E D O N Y O U R P L A N E T ?
Intertrust is a 25 year old tech company based in Silicon Valley.We invented trusted computing over open networks like the Internet
Our products and inventions allow peopleto manage rights and policies across physical and virtual boundaries
We are now applying these technologies tothe Internet of Things and Big Data (where trust is an issue)
Our partner company Planet OS is dedicated tomining and organizing enormous data sets generated by planetary sensors
© 2015, Intertrust Technologies Corporation
T H E T H I R D H O R S E M A N
Famine, the Third Horseman - “Dieu en Majeste” from the Angers tapestry - photo by Kimon Berlin obtained under Creative Commons License CC-BY-SA 3.0 http://creativecommons.org/licenses/by-sa/3.0/
© 2015, Intertrust Technologies Corporation
T H E T H I R D H O R S E M A N
The human population expected to soar to 9.6+ Billion by 2050
Most of these people will live in the “wrong place”
Food and people may not be close to each other
Our current means of agriculture and food distribution will not scale
Famine, the Third Horseman - from the Angers tapestry
© 2015, Intertrust Technologies Corporation
M A LT H U S 1 0 1“That the increase of population is necessarily limited by the means of subsistence
That population does invariably increase when the means of subsistence increase
That the superior power of population is repressed, and the actual population kept equal to the means of subsistence, by misery and vice“
Photo Credit: Wikipedia/Wellcome Images obtained for use under Creative Commons License CC-BY-4.0: http://creativecommons.org/licenses/by/4.0/legalcode
© 2015, Intertrust Technologies Corporation
S I M P L E P R E D I C A M E N T
We will either destroyour way out of the problem
or we can invent our way out of it
© 2015, Intertrust Technologies Corporation
A R E V O L U T I O N I S N O T A D I N N E R PA R T Y
© 2015, Intertrust Technologies Corporation
A R E V O L U T I O N I S N O T A D I N N E R PA R T Y
The Green Revolution brought dramatic changes in agriculture, pesticides, fertilizers and farming practices that broke through the population wall of the 1960s.
Came at a time of cheap energy, and mild climate and allowed growth
© 2015, Intertrust Technologies Corporation
– PA U L R . E H R L I C H , T H E P O P U L AT I O N B O M B - 1 9 6 8
“I don't see how India could possibly feed two hundred million more people by 1980”
– M A R K T W A I N
“the report of my death was an exaggeration.”
© 2015, Intertrust Technologies Corporation
A R E V O L U T I O N I S N O T A D I N N E R PA R T Y
Today, we are crushing biodiversity
Today, we are farming the wrong things in the wrong places
Today, we almost need a counterrevolution — no free lunch
© 2015, Intertrust Technologies Corporation
Technology can again help us punch through the population wall
Internet technologies are disrupting agriculture, transport and retail - we can analyze the food cycle from seed-to-stomach and back
Connected sensors at every point, and computers to crunch the enormous amounts of data to look for patterns that we can act on
The answers are in the data - But vast amounts of data can hide the real answers; Big Data Lenses will help
T H E i G R E E N R E V O L U T I O N
© 2015, Intertrust Technologies Corporation
“ I P O N E V E R Y T H I N G ” V I N T C E R F, “ I N T E R N E T P I O N E E R A N D D E V E L O P E R O F I N T E R N E T P R O T O C O L ( I P ) ”
© 2015, Intertrust Technologies Corporation
“ I P O N E V E R Y T H I N G ” V I N T C E R F, “ I N T E R N E T P I O N E E R A N D D E V E L O P E R O F I N T E R N E T P R O T O C O L ( I P ) ”
Mobile data services enable Internet connections virtually anywhere on Earth
Devices in fields, oceans, satellites and mobile devices in people’s hands collect data and transmit guidance and control
Wearables and personal medical devices can monitor usage at the consumer end
T H E W O R L D I S S W I M M I N G I N S E N S O R S A N D D R O W N I N G I N D ATA
© 2015, Intertrust Technologies Corporation
The data willnot be where you may want it
There’s going to be so much data that we’ll be looking for microscopic needles in the astronomical haystack
Sensors and data sets will be targets for cyber war. If you think burning someone’s fields is nasty, wait for what’s coming
B U T I T A I N ’ T A L L R O S YBetter Fleas
(analyzer)
Bigger Dog (data set)
© 2015, Intertrust Technologies Corporation
Security for sensors and the data chain, and rights management and sharing between distributed data sets
Appropriately priced devices that are easy to set up and use
A “digital Hubble Telescope” to see patterns across enormous distributed data sets
The ability to combine data sets from all sources on demand
C H A L L E N G E S A N D R E S P O N S E S
© 2015, Intertrust Technologies Corporation
F I N D I N G T H E S I G N A L I N N O I S E
Analyze data without moving it
Merge public and private data - keep results to yourself or share them
Bring the right data in at the right time
Pull data from diverse sources into one view -
see trends, find tipping points, etc.
EXPER IMENT
RESULTS
© 2015, Intertrust Technologies Corporation
C O N S U M E R I Z AT I O N O F F O O D T E C HConsumer technologies are disruptive - big industry, agriculture, personal health, food, etc.
Mobile, Internet, etc. can drive ubiquitous sensors in devices, many open problems exist, especially around privacy, security and digital commerce
Social networks and sharing economy technologies are empowering farmers, consumers, etc. (Airbnb for farms, Uber for food transport, etc.)
The ability to control things at a small scale means we can have the advantages of conglomeration in a distributed way
© 2015, Intertrust Technologies Corporation
W W W. P L A N E T O S . C O M
Some Analyses Generated by Planet OS
© 2015, Intertrust Technologies Corporation
© 2015, Intertrust Technologies Corporation
© 2015, Intertrust Technologies Corporation© 2015, Intertrust Technologies Corporation
© 2015, Intertrust Technologies Corporation
C O U N T Y W I T H B I G G E S T FA R M A R E A
D I S TA N C E B E T W E E N
C O U N T Y W I T H B I G G E S T P O P U L AT I O N
0 8 MA C R E S
FA R M T O TA B L E
1 8 5 0 1 9 0 0 2 0 0 0
© 2015, Intertrust Technologies Corporation
© 2015, Intertrust Technologies Corporation
Urban Agriculture Sites in Designated and Non-Designated Agricultural Zones Within Los Angeles
Original Source:“Cultivate LA: An Assessment of Urban Agriculture in Los Angeles
County”
© 2015, Intertrust Technologies Corporation
© 2015, Intertrust Technologies Corporation
A N E W H O P E
© 2015, Intertrust Technologies Corporation
A N E W H O P E
Back to the Future: In the 60s, we integrated Ag and food to exploit advances in fertilizers, pesticides, cheap energy, etc. Today, we can do more locally with the same effect
Big Data systems and ubiquitous sensors can provide huge efficiencies for food growing, monitoring and delivery
Advances in science and technology can only support and enable - need to change policy and behavior and education