S

The Better Collective How the Adoption of Bitcoin fits into

the Bigger Evolutionary Picture

Objectives

S  Philosophical discussion S  Greater Human Movement: See the changes in Society

S  Marketing 101: understand your market

S  Practical purpose S  Business Opportunities: See wider applications of Bitcoin

S  Business 101: innovate in a small step (side-ways)

Better (evolution)

S  adjective

S  1. more desirable, satisfactory, or effective.

S  synonyms: superior, finer, of higher quality, greater, in a different class, one step ahead;

Clare Graves

Source:

Source: http://identityandtype.wordpress.com/2012/01/15/spiral-dynamics-identity-through-values/ Last Accessed 17/3/14

Bitcoin is the Cash Evolution

S  Sutherland Shire

S  Pre-GST world S  Undeclared income

S  Anonymity

S  Exploration and Curiosity

Cash as a subset of Money

S  Cash: from late 16th cent. (denoting a box for money): from Old French casse or Italian cassa ‘box’, from Latin capsa (see case2).

S  Non-zero value

S  “The integral picture of money can be drawn on the basis of analysis of money not just as a means, but also as an end of exchange”1

S  Money as a subset of Wealth…

1. Alla Sheptun, http://www.bu.edu/wcp/Papers/Econ/EconShep.htm

Wealth

S  “Your wealth is in your words”

S  “Wealth is what you have when you take away all your money”

S  “It’s not what you know, it’s who you know”

S  "Money was never a big motivation for me, except as a way to keep score. The real excitement is playing the game." - Donald Trump

Wealth

S  Wealth

= Communication

= Contribution

= Connection

Bitcoin in the larger picture

S  Currency no longer Government-controlled

S  Deregulation?

S  No cash : what is the currency?

Back to Trust

S  Bartering

S  How can I be S  Of service?

S  Of value?

S  In a position of trust

Trust

S  verb

S  1. believe in the reliability, truth, or ability of.

S  synonyms: have faith in, put/place one's trust in, have (every) confidence in, believe in, pin one's hopes/faith on;

Bitcoin is like Trust

S  Tentative

S  Five Ways to Build Trust S  Be Reliable

S  Be Honest

S  Be Open

S  Keep Confidences

S  Show your Integrity

Source: wikihow. Last Accessed 17/3/14

How do you make Buying choices?

S  Network

S  Service

S  Value

S  = TRUST

Consequently…

S  Roger James Hamilton, FFYB 2014

S  Wave 7: Augmented Humanity

S  Shift from Industry to Individual…

We are seeing this across many industries already…

Which Industries are affected?

Media and News

S  Feeds

S  Blogging

S  Twitter

S  Facebook

Distribution and Retail

S  eBAY

S  Gumtree

S  Uber

Which Industries affected?

Education

S  MOOCs

S  uDemy

S  MIT

S  Coursera

Food and Medicine

Food

S  Home cooking shows

S  Farmers Collectives

S  Community Gardens

S  3D Printing

Food and Medicine

Medicine

S  3D Printing

S  Different parts - Limbs

S  Different locations – Africa

S  Stem Cells

S  Drugs… Silk Road?

Next Stop…

Banks

S  Bitcoin exchanges

S  Bitcoin ATMs

Government

Bitcoin is like Electricity

Benefits

S  … Technology

S  Augments : Exploration, Curiosity

S  … Enabler

S  Communities

S  Identity

S  Other technologies

Risks

S  Certainty of Knowledge

S  What you don’t know is shocking (paraphrase Taleb)

S  On the grid

S  Binds your fortunes (Mt Gox)

S  Fate of the community

Back to the Community

S  Group identity

S  Commune: An intentional community of people living together, sharing common interests, property, possessions, resources, and, in some communes, work and income.

S  The SAME community that gets excited about these changes are the SAME community who will adopt Bitcoin

Geoffrey Moore – Crossing the Chasm

Source: http://www.w-uh.com/posts/081214-recrossing_the_cha.html. Last Accessed 17/3/14

Commune vs Collective

S  Collective: group of entities that share or are motivated by at least one common issue or interest, or work together to achieve a common objective

Clare Graves Source: http://computingforsustainability.com/2010/03/24/thirty-more-sustainability-diagrams/. Last Accessed 17/3/14

Conclusion

S  Shift from Industry to Individual S  Social animal – form Communities

S  Better Collective S  Building on what exists

S  Not repeating patterns exactly

S  Creating a better version of the future…