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Transcript of The Best Time 2006 MODETOUR NETWORK Investor Relations.
the Bestthe Best
Time Time
2006 MODETOUR NETWORK Investor Relations
2
▶MARKET ENVIRONMENT▶MARKET ENVIRONMENT
KEY STRATEGYKEY STRATEGY
APPENDIXAPPENDIX
MODETOUR TODAYMODETOUR TODAY
3
MARKET ENVIRONMENT
Stable Growth in Overseas Travel Industry
• faster increase in overseas travelers than economic growth and population increase
25.43%6,925 13.86%11,328 0.42%48,497 2006(e)
17.97%5,52114.19%10,0770.42%48,2942005
36.94%4,68024.55%8,8250.44%48,0822004
-0.70%3,417-0.53%7,0850.49%47,8492003
30.02%3,44217.08%7,1230.55%47,6152002
22.16%2,64710.46%6,0840.73%47,3542001
56.20%2,16719.90%5,5080.84%47,0082000
GrowthPerson(1000)GrowthPerson(1000)GrowthPerson(1000)
Overseas travelersTotal DeparturesPopulationYear
5.5 6.1 7.1 7.18.8
10.1
2.2 2.63.4 3.4
4.75.5
00 01 02 03 04 05
Total DeparturesUnit: one million persons
Overseas travelers
Source: Korea National Tourism Organization, National Statistics Office
4
MARKET ENVIRONMENT
Social Changes Supporting Growth in Travel Industry
Flexible Holiday System
Aging Society
IncreasingDisposable Income
Five-day Work Week &Five-day School Week Increase in demand for near destination and
short term travel packagesIncrease in individual tour and family tour such as F.I.T and S.I.T
Increase in demand for overseas travel Stable demand in high value-added goods of consumer groups unaffected by business cycle
Stable consumer group of the package productsPotential purchasers of the high value-addedtravel goods Based on Baby Boom Generation
Strong Korean Won &Expanding seats supplied
Higher value than domestic tour
5
MARKET ENVIRONMENT
Stable Growth in Overseas Travel Industry
15.9
21.1
33.6
30.2
2016.3
15.114.512.4
0
5
10
15
20
25
30
35
40
1993 1994 1995 1996 1997 1999 2001 2004 2005
rate of travelingoversea
DETAILS
33.6% of all responders over the
age of 15 has an experience in
traveling abroad in 2005.
Having overseas travel
experience once: 14.5% is the
highest rate. (2004)
Korean people have an average
0.68 traveling experience in
2005.
9.5
12.312.1
14.5
3.13.5
4.5
6.5
1.71.81.52.7
1.62.6
3.2
6.5
0
2
4
6
8
10
12
14
16
once twice three times more than fourtimes
1997 1999 2001 2004 Source: Korea National Tourism Organization
6
18.8 20.5 19.5 20.2 20.5 20.8 20.3 22.2
18.4 18.4 19.9 18.9 19.2 18.1 19.3 15.8
27.6 23.3 19.3 20.4 17 14.8 15 11.8
35.2 37.7 41.3 40.5 43.2 46.3 45.4 50.2
0%
20%
40%
60%
80%
100%
2000 2001 2002 2003 2004 2005 20053Q
20063Q
H
J
L
MODE
MARKET ENVIRONMENT
Major Travel Companies’ Dominant Growth • expanded market share of major travel companies resulted from
strong competition
BIG4 Travel AgenciesOther Agencies(Unit: %)
Source: KATA
87 85 83 82 80 78 78 74
13 15 17 18 20 22 22 26
0
25
50
75
100
2000 2001 2002 2003 2004 2005 H12005
H12006
M/S of Bing 4 Travel Companies to Overseas Travelers
M/S Trend of Big 4 Travel Companies
7
4.53
5.71
6.927.43
8.62
10.38
2.413.11 3.28
3.69 4.14.66
5.86
3.11 3.283.69 4.1 4.05 4.29
3.54 3.53 3.4 3.3 3.54
12.69
3.74
0
2
4
6
8
10
12
14
2000 2001 2002 2003 2004 2005 2006.H1
H
MODE
L
J
Market Share to the Total Travelers
MARKET ENVIRONMENT
Market Share
Big 4 Companies’ Customers to Total Travelers
3538
41 4143
4650
1921 20 20 21 21 2218
20 19 19 1816
28
23
1715
12
20
0
10
20
30
40
50
60
2000 2001 2002 2003 2004 2005 2006. 3Q
H
MODE
L
J
Market Share in Big 4 Companies
Each Company’s Customers to Big 4 Companies’
8
MARKET ENVIRONMENT
Continuous Increase in SOHO Travel Agencies
Outbound Travel Agencies ↑Domestic Travel Agencies ↓
Retailers Having Relations with MODETOUR ↑
6,259
5,961
4,963
4,0343,362
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
2001 2002 2003 2004 2005
3,556
3,981
794
3,653
4,240
712
3,706
4,612
728
3,844
4,985
794
4,206
5,565
770
0
1,000
2,000
3,000
4,000
5,000
6,000
2002 2003 2004 2005 2006. 3Q
Inbound Outbound General
Source: KTA
retailers
9
MARKET ENVIRONMENTMARKET ENVIRONMENT
KEY STRATEGYKEY STRATEGY
APPENDIXAPPENDIX
▶MODETOUR TODAY▶MODETOUR TODAY
10
MODETOUR TODAY
Comprehensive Travel Company with 17-year Experience
• nationwide sales network
Travel package salesAirplane ticket sales
Major Businesses
Baeknak B/D #188-3 Euljiro-il-ga, Jung-gu, Seoul, KoreaAddress
www.modetour.comHomepage
February 14, 1989Established
on
Full time regular employees: 600(as of October 2006)
Number of Employees
KRW 4.2 billion
Woo, Chong-woong
Capital
CEO
Offices in Metropolitan Area
Gangnam, Gangseo, Northern Regional,Samsung, Bundaing,Shinchon, Jongno,Gwanghwamun and Yeongdeungpo
Regional Branches/Offices
Branches: Gwangju,Busan, Daejeon, Daegu, Chuncheon, Cheonan, Incheon, Cheongju, Jeonju,Changwon, Suwon, Bucheon, Ilsan, Anyang, Ulsan, SuncheonOffice: Incheon Airport
Central Region Team/ Seosomun Team
COMPANY PROFILE Nationwide Marketing Network
Busan
Incheon
Gwangju
Incheon Airport Office
Chuncheon
Anyang
Ilsan
Ulsan
Cheonan
Bucheon
ChangwonJeonju Daegu
Daejeon
Cheongju
Suwon
Suncheon
11
MODETOUR TODAY
Initial Founder of Whole Sale Travel Company in Korea Tourism Industry
• leading Korean culture of travel after the establishment in 1989 • a large number of retails with high loyalty
Source: National Statistics Office
0
2
4
6
8
10
Number of Overseas Tourists (1 million persons)
Established Mode Tour, Korean First Wholesale Travel Company
Overseas Tourists
TourismRevenues
Booming Tourism Industry
Secondary BoomingInternalResettlement
Expansion of BusinessNetwork NationwideIncluding Busan
Trademark Registration ofCompany Logo, MODETOUR
Cited as a “Company with Great Service Quality” by the Ministry of Industry,
Commerce, and Energy for 2 Years in a Row
Selected as the Best Travel Service Company in the Asia-
Pacific Region by PATA
Received Award As an Exemplary Company for
Paying Corporate Taxes
Listed on the KOSDAQ
80 82 84 86 88 90 92 94 96 98 00 02 04 05
Awarded Silver Tower
Development of MODETOUR and Korean Tourism Industry
12
Group of Professional Travel Agents
• more than 80% of full time employees holding a tourism license • average 4.04 years of full time employee’s continuous service• average 8.9 years of 47 team managers’ continuous service • average 20.6 years of the board of directors’ career in travel industry
69%
18% 14%
52%
22% 26%
Under 3 3-5 5 and more
Industry Avg.
MODETOUR
ProductPlanning
Sale
Planning/Office
Internet Biz 2.7 years
6.4 years
4 years
MODETOUR TODAY
8.3 years
Source: Study on the Work Satisfaction of Employees of Travel Agencies
Average Number of Years of Continuous Service in the Industry Average Number of Years of Continuous Service
13
MODETOUR TODAY
Higher Labor Productivity than Competitor
• package tourists per employee• lower selling and administration expense per tourist
331 346317
374433
503 521554
0
100
200
300
400
500
600
2002 2003 2004 2005
H company MODETOUR
Tourists per Employee
(Unit: persons)
(Source: Financial Supervisory Service, KATA)
Selling and Administration Expense per Tourist
(Unit: won)
198,791
155,197
187,455
156,722
197,012175,505168,447
149,183
162,795
138,727
0
50,000
100,000
150,000
200,000
250,000
2001 2002 2003 2004 2005
H company MODETOUR
14
MODETOUR TODAY
Air-ticket Sales Air-ticket Sales Structure
9% Air Commission (E’)
Air Fare (D’)Air-ticket Sales Revenue(7% Agent Comm.)
9% Air Commission (E)
Air Fare (D)
Land Service Fee (C)
Agent Commission (B)
Value Added (A)
Expenses(Hotel, Coach,Meal, Airlines)not included in financial statement
Package Sales Package Sales Structure
Package Sales Revenue
Air-ticket Sales Revenue
Selling and Administrative Expense
☞ According to the business relations, Revenue and Commission reported on financial statement can be changed.
Agent Comm. (B)
Value Added (A)
9% Air comm. (E)
AgentComm. (B)
Selling and Administrative Expense
9% Air Comm. (E’) Air-ticket Sales Revenue
9% AirComm. (E’)70% of
46.8 46.89 51.34
36.2 36.21 33.13 30.24
7.97 7.22 6.458.51 8.94
54.02
8.5
8.31 9.29
0
20
40
60
80
100
2003 2004 2005 2006. 3Qaccumulated
ValueAdded
AgentComm.
LandService
Air Fare
Package BD
15
MODETOUR TODAY
Sales Structure
• a change in the ratio of selling and administrative expense to sales
Trend in Selling and
Administration
- Continuous reduction in labor costs
- Increase in advertising expense
(Stepping up brand marketing)
Control on Planned Selling and Administrative Expense
- Advertising expense: 5% of sales
- Diminish the rate of labor costs to
30% of sales
- Regulate the rate of commission to
40% of sales
DETAILS
44 37 38 33 3223
1 1 1 2 35
39 39 45 43 4443
18 14 14 13 12 13
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2001 2002 2003 2004 2005 2006. 3Qaccumulated
Others
Commission
Advertising
Labor costs
Ratio of Selling and Administrative Expense to Sales
16
9 8 8 8
37 44 44 48
109 7 577 7 7
19 14 13 14
18 19 20 19
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2003 2004 2005 Oct.2006
17 12 12 9
36 4332 41
7 5
53
20 20
3032
10 7 89
9 12 13 8
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2003 2004 2005 Oct.2006
MODETOUR TODAY
MODETOUR Tourists and Profits Divided by Destinations
China
Japan
Europe
America
South-East Asia
South Pacific, Guam & Saipan
Yearly Tourists Ratio to Destinations Yearly Profit Ratio to Destinations
17
MODETOUR TODAYMODETOUR TODAY
▶KEY STRATEGY▶KEY STRATEGYAPPENDIXAPPENDIX
MARKET ENVIRONMENTMARKET ENVIRONMENT
18
KEY STRATEGY – prospective effectiveness
Sales Ability Product Planning Skill Overall Processing Skill
• Competitive S&A expense per tourist• Keep our reputation in tourism industry• Keep the relations with retailers and the business showings• Build up distribution channels • Implement strategy of Best Partner
• Strengthen buying power of airplane seats• Collecting new information on destination• Taking advantage of business know-how• Communicating with business partners (using travel planner program)
• Retaining competent tour conductors by offering training and benefits• Cash payment system• Possessing the ability to control problem occurred in destination
Internal Innovation to Improve Productivity
Enhancing Customer Loyalty and
Maximizing Value-added
Effective Brand Marketing Activities
Raising Capital Strength for Promotion Activities
(charter business, long term hotel lease, M&A, etc.)
MARKET LEADER MARKET LEADER
19
Brand Marketing
• Strategic marketing for building loyalty and positioning brand image• Various sales supporting activities through PPL, CF, CM, Billboard, Best Partner retails • CRM for returning customers → enhancing and improving ability of customer satisfaction team• Cooperative marketing and business → collecting marketing networks and sales channels (web portals, mart, etc.)
PLAN
Marketing ToolBillboard, PPL
Newspaper AdvertisingRadio, CM
TV Commercial
Strengthening the ability of Customer Satisfaction TeamVarious CRM Activities
~ing
KEY STRATEGY
launched in October 2006
20
Online Business
• Offering abundant information and qualified various contents• Improving net profit margin through B2BC business• Real time search and reservation system ex) booking engine for Airplane & Hotel• Developing travel solutions and offering service for making web site• On-line travel retailers
Contents Related Team
Developing & DistributingBooking Services
Revenue Increase of On-line retails
PLAN~ing
• Expanding Contents Providing Function to Global Network
• Supplementing Specialized Personnel in Contents Part
• Strengthening E-COMMERCE
• Introducing an Ideal Travel Package, On-line Marketing
• Fostering On-line Community
KEY STRATEGY
21
Expansion of Sales Capacity
Best Partner • Maintaining retails with high loyalty through different support• Expanding BP retails with Brand Marketing (TV ad)
4.3%
2004.1
6.6%
2004.12
9.5%
2005.6
11.3%
2005
Offering MODE magazine and catalog firstly
Naming MODETOUR’s PRO Retail
Offering MODE CRS and Travel Planner program
Supporting improving sales activities
- Regular service training
- Improving ability to understand products through
study tour
Being linked with MODETOUR’s web site
Offering subsidy when achieving one’s sales goal
Operating own call center
Promoting cooperatively2006. 3Q
26%
KEY STRATEGY
Customers from Best Partners
Supporting Activities
22
Expansion of Sales Capacity
• Tie-up Business → Expanding alliance sales channels to finance company, portal website, shopping mall, mart, etc.• Stable expansion of business field by accumulating cooperative business know-how
9.1%
2004.1
13.3%
2004.12
18.8%
2005.6
19.7%
2005
Customers from Cooperative Channels
2006.1H
23%
KEY STRATEGY
Financial
Media &Portal
Shopping Mall &Large-sizedMart and Leisure
23
• Being Competitive in Special Fields (cruise, language study, etc.)• Improving Product Planning Capacity for VVIP• Gaining Distinctive Sales Channels
Diversification of Business
• M&A with company having competitiveness and specialized in a specific fields such as Backpacking, Cruise, Language Study. • Positive charter business and long term lease of resort • Developing new travel destination and gaining semi-exclusive selling right • Enhancing VVIP package sale
PLAN
Equity Investment in Blue Travel Co., Ltd.& Cooperative business
Exclusive Shuttle Contract of Managaha Island in Saipan
Expanding Using Funds for CharterFY05 13billion → 2006.7 12.4billion won
VVIP Marketing Team (JM Mode)
Expectedeffect
~ing
• Co-developing and Using Contents• Diversifying Products to Surely Leave• Increase of Members per Group through Expanding Sales Network & Joint Promotion
Backpacking travel products sale increased in summer 2006 about 80% than 2005.
Strengthening Alliance with Companies in Various Fields
KEY STRATEGY
Joint Establishment of TOURTAINMENT Inc. with OLIVE NINE Co., Ltd. and Munhwa Broadcasting Corporation
• Coordinating Overseas Location of TV Drama & Movie• Supplying Travel Product Related with the Location
24
MODETOUR TODAYMODETOUR TODAY
KEY STRATEGYKEY STRATEGY
▶APPENDIX▶APPENDIX
MARKET ENVIRONMENTMARKET ENVIRONMENT
25
Appendix
SHAREHOLDERS BREAKDOWN
OtherShareholders
58.07%Foreign
Investors 5.35%
E.S.O.P. 9.50%
CEO & Directors27.08%
Senior Managing Director: Han Ok-minManaging Director & CFO: Sohn Ho-gwonDirector: Ji Hyeong-hoonDirector: Yang Byeong-seonAuditor: Lee Sang-guk
Name: Hong, Seong-geun Career Background - Koryeo Tour - President, Tour Industry People’s Mountain Climbing Club (TMC)
Name: Hong, Ki-chung Career Background - Koryeo Tour - Board of Director of Korea Association of Travel Agents
Name: Woo, Chong-woong Career Background - Koryeo Tour - Director, Seoul Fencing Association, Korea Sports Council
CEO/Chairman
President
Vice president
(as of November 2006)
26
Appendix
FY05 FY04 FY03
Growth Rate of Sales
22.91% 39.77% 16.55%
Growth Rate of Assets
124.05% 52.42% 6.61%
Growth Rate of Net Income
2.47% 189.70%
-45.16%
FY05 FY04 FY03
Ratio of Operating Profit to Net Sales
8.23% 9.46% 2.08%
Ratio of Net Income to Net Sales
7.54% 9.04% 4.36%
ROE 28.45% 62.73% 37.45%
FY05 FY04 FY03
Debt Ratio 81.62% 97.77%
148.34%
Debt Dependence Ratio
- - -
Current Ratio
159.29%
80.86%
143.12%
FY05 FY04 FY03 FY02
Turnover Ratio of Assets
2.02 3.22 3.05 3.06
Receivables Turnover
21.5 29.16 20.27 13.81
GROWTH PROFITABILITY
STABILITY ACTIVITY
Key Financial Ratio
27
Summarized Balance Sheet
(Unit: a million won)
3Q 2006
(Accumulated)
FY05 FY04 FY03 FY02 FY01
Current Asset 48,535 16,646 4,186 5,803 5,452 4,274
Non-Current Asset 25,429 9,902 7,662 1,970 1,839 1,109
Total Asset 73,964 26,548 11,848 7,773 7,292 5,383
Current Liabilities 24,640 10,450 5,177 4,055 3,844 3,907
Non-Current Liabilities 2,172 1,480 680 588 1,304 1,133
Total Liabilities 26,812 11,931 5,857 4,643 5,149 5,041
Capital Stock 4,200 2,100 1,700 1,700 1,700 1,700
Capital Surplus 29,886 5,294 - - - -
Retained Earnings 13,160 7,223 4,291 1,430 442 (1,357)
Total Stock Holders Equity
47,152 14,616 5,991 3,130 2,142 342
Appendix
• Please, be aware of the fact that this financial result in the accumulated third quarter of 2006 is not examined by external auditor so it can be revised according to the result of audit.
28
Appendix
Summarized Income Statement
Q3 2006(Accumulate
d)FY05 FY04 FY03 FY02 FY01
SalesRevenue
18,154 17,952 16,602 12,303 10,409 7,198
27,551 19,352 14,212 9,563 8,293 4,630
1,315 1,568 815 764 715 528
47,020 38,874 31,629 22,630 19,417 12,356
S&A Expense 39,336 35,675 28,638 22,158 17,671 12,763
Operating Profit 7,684 3,198 2,991 471 1,745 (406)
Non-operating Income 1,281 941 1,182 686 884 613
Non-operating Expense 129 87 158 103 171 89
Ordinary Income 8,836 4,052 4,015 1,055 2,459 117
Extraordinary Gain - - - - - -
Extraordinary Loss - - - - - -
Net Income before Taxes 8,836 4,052 4,015 1,055 2,459 117
Income Taxes 2,478 1,121 1,154 67 658 2
Net Income 6,358 2,931 2,860 987 1,800 115
(Unit: a million won)
(Air ticket)
(Package)
(Additional Revenue)
(Total)
• Please, be aware of the fact that this financial result in the accumulated third quarter of 2006 is not examined by external auditor so it can be revised according to the result of audit.
29
Thank you. Thank you. 2006 MODETOUR NETWORK INVESTOR RELATIONS