ZoomerRadio.ca

THEBEST

OFTHE

BESTMEDIA KIT 2014

01/14/2014

January 2014ZoomerRadio.ca 2

PoP. Vintage. Sentimental.

The new aM740 has the largest broadcast footprint in North America, with its rare 50,000‑watt clear channel frequency that reaches extensive parts of Ontario, Québec & 28 American states. It is the only AM channel still playing music in Canada’s largest market, presenting pop classics from the ‘30s, ‘40s, ‘50s and ‘60s, plus adult standards played by today’s top artists.

Libby ZnaiMer’s ZooMer reporTs, with health and lifestyle tips for living well, air six times daily. Weekends feature more than two dozen specialty programs on subjects ranging from gardening and finances to car care and conspiracy theories.

unique To The sTaTion are live from the concert lobby performances, broadcast live‑to‑air from the station’s lobby studio. Featured stars have included Judy Collins, Dan Hill, Murray McLauchlan, Michael Burgess, John McDermott, Sophie Milman and Harry Connick Jr.

at a glanCe“In 740, I’ve created an old‑fashioned full‑service throwback. We offer listeners an alternative to the automated, cookie cutter radio stations. We still originate live music and present the ever more rare pop classics from the 30s/40s/50s and 60s. We celebrate the music of an age when the tempo was slower, you could still make out the words, and people still believed in love.” Moses ZnaiMer

ToronTo’s BEsTrADIo sTATIon!”Dave biDini, naTionaL posT

January 2014ZoomerRadio.ca 3

miSSion Statement

In 2008, Moses Znaimer launched and popularized the term Zoomer® (Boomer with Zip!) to denote the 15.1 million Canadians formerly known as the “45plus”. Subsequently, he

dubbed the New AM 740 as “Zoomer Radio” ‑ influential radio for the single most powerful consumer group in the history of the world.

For LisTeners our mission is to air the ‘Best of the Best” music of the ‘30s, ‘40s, ‘50s and’60’s combined with lifestyle content that speaks to their generation.

For aDverTisers our mission is to offer the most effective means of communication with the Zoomer® population – a market of 15.3 million people2, accounting for 60%3 of all consumer spending and controlling 65%4 of the wealth.

are you reaLLy speaking To TheM?

Communicating means more than just arithmetic – reach, cost or other media planning metrics. It also means involvement – delivering an audience that is engaged, attentive and eager to learn more. It’s not enough to just broadcast your message over the airwaves. AM 740 will show you why context and content matter. Our station plays the music they know and love, and delivers the programming that celebrates and addresses the new vision of aging. And by relating, we resonate ‑ placing your brand at the forefront.

Sources: 1BBm PPm, R4 2013 (Aug 26 to Nov 24, 2013), Full Coverage, mo-Su 5A-1A, A2+, Average Weekly Cume, Comp% AmA 2Statistics Canada population estimated Nov 25, 2013 3PmB Fall 2013 (% of Combined Volumetric Spending Totals) 4PmB Fall 2013 (A18+)

#1 a45+ coMposiTionoF aLL coMMerciaL raDio

sTaTions in ToronTo

89% of LIsTEnErs ArE ZooMErs!

1

% of LIsTEnErs WHo Do noT**

LIsTEn To…

The JeweL 88.5 85%JaZZFM 75% newsTaLk 1010 65%cLassicaL 96.3 60%

Source: **BBm PPm (R2 2013) Feb 25 to may 26, 2013, Full Coverage, mo-Su 5a-1a, A2+, (Selected 45+ Skewing Stations)

January 2014ZoomerRadio.ca 4

aUDienCe PRoFile

Age 45+ ................................................................................... 89%Male/Female ...........................................................42% / 58%Casual Dining Past 30 Days ..............................................83%Homeowners .........................................................................79% Home Improvement Spenders ......................................78%Principal Grocery Shopper ..............................................75%Hold Stocks, Mutual Funds or RRSPs ..........................72% Personally Garden ...............................................................70% Mortgage Free Homeowners .........................................56% Vacation Outside of Canada ..........................................52%

Source: BBm PPm, R4 2013 (Aug 26 to Nov 24, 2013), Full Coverage, mo-Su 5a-1a, Avg Weekly Cume, Adults 2+ *Rank in comparison to all other commercial radio stations in Toronto (Full Coverage Audience).

Call Letters: cFZMFormat: Adult standardsDial Position: 740Online: Zoomerradio.ca

FACTOIDOur lIsTeners hAve The

mOsT mOney In The bAnk! AM 740 listeners possess the

highest* average savings & investments at $174,000 still #1 !

(RTS Fall 2013)

ONE OF THE TOP 3 STATIONS FOR TIME SPENT LISTINING*

596,000 LIsTEnErsTunE InTo

AM 740 for oVEr 2.4 MILLIon Hours

EVEry WEEK!

January 2014ZoomerRadio.ca 5

tHe am740 aDVantageam 740 DeliVeRS…

n The largest broadcast footprint in Canada

n A format specifically designed to serve the Zoomer® (45+) demographic

n Over 2 dozen specialty programs

n The only remaining music station on AM

n The only station playing standards/oldies in Toronto

n Top quality talent

n The only former Billboard Magazine North American Radio Personality‑of‑the‑Year (Bill Gable)

n Canada’s best known Consumer Advocate (Dale Goldhawk)

n Toronto Rock ‘n’ Roll Legend (Robbie Lane)

n Toronto’s longest‑serving radio host (Denis Snowdon)

n Listeners with maturity and money to spend: • Highest average savings & investments ($174,000)1

• #4 Net Worth ($636,000)1

n High composition against Principal Grocery Shoppers (72%)2

n The greatest composition against Zoomers®/A45+ (89%)2

n A high number of daily listening sessions (avg. of 11 per day)2

n Time spent listening (avg. of 4.0 hours tuned per week)2

Source: Compared against all Toronto commercial radio stations. 1BBm RTS Toronto Spring 2013, Adults 12+ (Net worth calculated as Average Savings & Investments + Average Home Value – Average Debts & Liabilities) 2BBm PPm (R2 2013) mo-Su 5a1a, Full Coverage, Adults 2+

January 2014ZoomerRadio.ca 6

a PoWeRFUl ComBinationaM740 & classical 96 are the authoritative radio voices for reaching and speaking to Zoomers® in ontario. Both stations deliver an unduplicated weekly audience of 1,479,000!

Top sTaTions in ToronTo For average savings & invesTMenTs!AM 740 $174,000 (Rank #1)

Classical 96.3 FM $171,000 (Rank #2)

Top sTaTions in ToronTo For average neT worTh!Classical 96.3 FM $658,000 (Rank #2)

AM 740 $636,000 (Rank #4) Source: BBm RTS Toronto Fall 2013, A12+ (calculated as average home value + average savings & investments – debts & liabilities)

buy both aM740 & classical 96 and balance your Zoomer targeted buy.

average ageAM 740 63

Classical 96.3 FM 52

a45+ % coMp weekLy cuMe aDuLTs 45-64 aDuLTs 65+AM 740 40% 60%

Classical 96.3 FM 50% 50% Source: BBm PPm, R4 2013, (Aug 26 to Nov 24, 2013), Full Coverage, mo-Su 5a-1a, Avg Age (2+ AmA) & % A45+ % Comp Weekly Cume

January 2014ZoomerRadio.ca 7

LAKE ONTARIO

PENNSYLVANIA

OHIO

MICHIGAN

NEW YORK

ONTARIO

AM740 Coverage Area Toronto CTRL

Detroit/Windsor

Parry Sound

Kingston

Pittsburgh

Toronto

kilometres

0 50 100

CANADA

U.S.A.

GEORGIANBAY

LAKE HURON

LAKE ERIE

Goderich

Sarnia

Chatham

London

Woodstock

KitchenerGuelph

Brampton

MississaugaOakville

St. Catharines

Buffalo

Erie

RochesterBatavia

Akron

Corning

Cleveland

Niagara Falls

Hamilton

Kincardine

Owen Sound

CollingwoodBarrie

Orillia

GravenhurstBracebridge

Huntsville

Newmarket

Peterborough

Belleville

Ajax

Oshawa

Akron

Cleveland

coverageKingston to Windsor | Parry Sound to Pittsburgh

naTionaL & inTernaTionaL coveragewww.am740.ca | Rogers Digital 949

average MinuTe auDience17,100 Full Coverage

11,400 Toronto CentralDaiLy cuMe

250,000 Full Coverage148,000 Toronto Central

weekLy cuMe596,000 Full Coverage

363,000 Toronto CentralSource: BBm PPm, R4 2013 (Aug 26 to Nov 24, 2013) Full Coverage, mo-Su 5a1a, Adults 2+

CoVeRage aRea596,000 LIsTEnErs

TunE InTo AM 740 for oVEr

2.4 MILLIon Hours EVEry WEEK!

January 2014ZoomerRadio.ca 8

“We have been advertising with MZ Media (Classical 96 & AM 740) for more than 7 years and find it an excellent way to reach out to our Customers. Radio provides a very direct and personal link when speaking about who we are and what we believe in. The people at MZ Media, from our account rep to our creative contacts, get that and help us get the most from the medium…These advertising buys anchor our media plan and provide us with a flow of business that is both steady and reliable. We highly recommend MZ Media to any business that is ready to take their revenue projections to the next level.”

kenZie caMpbeLL, royaL hoMe iMproveMenTs

“We consider AM740 a valuable member of our advertising team because they understand our business, and that’s not easy! AM740 provides us with professional services that are delivered with the attention you get from a close friend; their advice and guidance is invaluable in helping us reach our target audience every week.”

Jenna hunTer, casino raMa

aDVeRtiSeR teStimonialS

January 2014ZoomerRadio.ca 9

PRogRam gUiDe

January 2014ZoomerRadio.ca 10

AM740 AIrs THE ‘BEsT of THE BEsT’ WITH A frEsH coMBInATIon of ADuLT sTAnDArDs, fAMILIAr fAVourITEs, grEAT oLDIEs, ALong WITH rEcEnT rELEAsEs THAT fIT jusT rIgHT.

gordon lightfoottonY BEnnEtt

nAt King ColEnEil diAMonddionnE WArWiCK

PEtUlA ClArKrAY ChArlESjohn dEnVEr

MiChAEl BUBlé

lEonArd CohEn

niKKi YAnofSKYdiAnA KrAll

dEAn MArtin

frAnK SinAtrA

ElViS PrESlEY

EllA fitzgErAld

AndY WilliAMSPEggY lEEthE BEAtlES

SiMon & gArfUnKEljAMES tAYlorjiM CroCE

rod StEWArt

AnnE MUrrAY

joni MitChEllSArAh VAUghAn

tHe mUSiC

January 2014ZoomerRadio.ca 11

WeekDaySTHe HAPPY GANG Toronto’s funniest morning show with hosts Bill Gable, Eva D, John Gallagher, and Jane Brown on the newsdesk.

TOP TeN AT TeN An exciting music countdown with did‑you‑know info you will want to share every day.

GOLDHAWK FIGHTS BACK Canada’s best‑known consumer advocate Dale Goldhawk fights for you! He’s not afraid to name names, and demand accountability.

NuMBeR ONeS AT ONe One entire hour packed with bona-fide chart-topping #1 hit songs. Hosted by Norm Edwards.

AFTeRNOON exPReSS Host Norm Edwards takes the edge off your stressful drive home, with great Zoomer® music and helpful information.

SIxTIeS AT SIx, SeVeNTIeS AT SeVeN, eIGHTIeS AT eIGHT, NINeTIeS AT NINe Daily adventures into the ultimate Zoomer® decades of the past with great music from the 60s, 70s, 80s, and 90s. Hosted by Toronto’s own rock’n’roll legend Robbie Lane.

THeATRe OF THe MIND Classic comedies, memorable dramas, suspense, and variety all from radio’s golden age. Brian Peroff hosts two programmes every evening.

STARDuST Ziggy, “The Diva of Romance” provides stories, poems, insight, and advice alongside the most romantic songs of all‑time.

MIDNIGHT BLue Ziggy hosts radio’s only x‑rated show that’s naughty and nice, sexy and saucy, and full of double‑entendre songs from the “rhythm” and the “blues”.

THe ALL‑NIGHT JuKeBOx We put in the quarter, and you get the songs; a terrific sampling from our huge library, with very few interruptions. enjoy the music!

SatURDaySFROM A WOMAN’S PeRSPeCTIVe Toronto’s wardrobe Doctor, entrepreneur, and broadcaster Marilyn Wetston hosts a variety of guests and discusses weekly topics ‑ all with a focus on women.

THe GARDeN SHOW Toronto’s ONLY garden show on the radio. Hosted by green‑thumb expert Charlie Dobbin and her able assistant Frank Proctor, the duo provide weekly tips for the backyard, in‑home gardening, and answer caller questions.

DAVe’S CORNeR GARAGe Dave’s Corner Garage is your weekly car‑care radio show, hosted by “neighbourhood mechanic” Dave Redinger and Alan Gelman.

THe NATuRAL HeALTH SHOW each Saturday, host Steve Herringer, talks about a specific health condition and some integrative/holistic approaches to dealing with the health challenges this condition presents.

LIVe IN THe CITY Great weekend Zoomer® music to accompany all your busy Saturday activities. Includes the all‑request ‘Diner’ at noon, and lots of information and guest phone‑calls about events happening “in the city” every weekend.

CONTINueD NexT PAGe

unLike anyThing eLse on The DiaL! FuLL-service news, weaTher, TraFFic anD over 2 DoZen speciaLTy shows wiTh DisTincT Fans anD FoLLowers.

tHe SHoWSNORM EDWARDS

DAlE gOlDhAWk RObbiE lANE

thE hAppy gANg

January 2014ZoomerRadio.ca 12

APPLAuSe The best of “Broadway, Hollywood and the London stage” ‑ theatre, musicals, soundtracks, and TV themes, too. Hosted by Michael Englebert.

THe BRITISH INVASION Music from england poured into North America during the 1960s, and changed us forever. We celebrate that music, the artists, and those unforgettable times, with Toronto rock’n’roll legend Robbie Lane as host.

LeT’S TALK ReAL eSTATe With over 30 years of business experience in construction, architecture, design and resort development, your host Lou Berkovits is a trusted adviser, consultant, guest speaker and a highly respected professional real estate Broker in the industry. In this weekly talk show he discusses up‑to‑date real estate topics in Canada’s biggest city.

ZOOMeR® WeeK IN ReVIeW Host Libby Znaimer brings you the latest Zoomer® headlines from around the world and shines a spotlight on the key issues affecting you. You’ll also get the freshest perspective from Carp and ZoomerMedia experts on health, wellness, and living the good life!

SATuRDAY NIGHT BANDSTAND Host Brian Peroff celebrates the innocent early days of rock’n’roll from the mid‑50s to the mid‑60s. each show includes a featured artist, a countdown from the week in a spotlight year, a half‑hour of elvis Presley at 10pm, and much more.

SUnDaySSuNDAY SHOWCASe The late earl Warren’s son, Murray Segal, continues in his Dad’s path, with a warm and friendly Sunday morning wake‑up with music, conversation, and interviews.

ZOOMeR® WeeK IN ReVIeW Host Libby Znaimer brings you the latest Zoomer® headlines from around the world and shines a spotlight on the key issues affecting you. You’ll also get the freshest perspective from Carp and ZoomerMedia experts on health, wellness, and living the good life!

MIKe FILeY’S TORONTO Toronto historian, columnist, author, and tour‑guide Mike Filey reminisces about our city’s past, with highlight stories and some great songs from those times.

THe ReAL MONeY SHOW Your host, Guildhall Wealth Management, believes that informed investors make better decisions. They understand how important your wealth, your family and your future are to you. each week they present valuable information to help you make those important investment decisions.

CeLeBRITY SPOTLIGHT A detailed, in‑depth look at a superstar’s life and music as told by researcher/broadcaster Larry Jackson over the course of one fascinating hour.

VINTAGe FAVOuRITeS All of today’s music has its roots in the past and host Gene Stevens explores those roots in swing, jazz, pop, country, blues, and rock’n’roll from the 1920s thru 1960s.

A LITTLe BReATH OF SCOTLAND Toronto’s longest running radio program, hosted continuously for 45 years by Denis Snowdon, celebrates the music of Scotland from the traditional to the contemporary along with weekly news and sports results.

RADIO eRIN They say there’s a “bit of Irish in us all.” Radio erin plays traditional and contemporary Irish music. Listen for weekly Irish news and sports, plus local Irish community events.

BIG BAND SuNDAY NIGHT Legendary broadcaster George Jonescu brings back the big band era’s glory days with big hits and fascinating stories of the artists.

CONSPIRACY SHOW Noted conspiracy expert and veteran broadcaster Richard Syrett, explores the mysterious, paranormal, alien, supernatural, and conspiratorial events of our times in a fascinating, gripping, and provocative weekly programme.

FRANk pROctOR

libby ZNAiMER DENiS SNOWDON

RichARD SyREtt

tHe SHoWS CONTINueD FROM PReVIOuS PAGe

January 2014ZoomerRadio.ca 13

reach LisTeners on-air anD onLine

Toronto’s AM 740 Zoomer Radio, connects Zoomers® with the recording artists they know and the music they love – and ZoomerRadio.ca brings it all to the web. The online user can enjoy their music in crystal‑clear stereo, anywhere in the world! Plus we offer large easy‑to‑read type, endless lifestyle content, entertainment updates, on‑air personality blogs and podcasts, local and international news, weather, traffic and regular contests.

exTenD your Message To aM740.ca anD aDD aFForDabLe iMpressions To your raDio caMpaign.

our website delivers:• 187,377 average monthly page views• 81,398 average monthly visits• 35,008 unique monthly visitorsSource: Google Analytics, July to November, 2013 – 5 month average

opportunities include:• Display advertising banners • Content sponsorship (including podcasts) • Custom content (landing pages, webinars, blogs, webisodes) • Audio & video pre-roll • Mobile • Social media outreach • E-Newsletter marketing (coming soon!)

Zoomers® are the original innovators. They grew up with technology and were

the adopters of stereos, large cell phones, garage door

openers, microwaves, home security systems, digital

cameras, computers, cassettes, CDs, VCRs, DVRs, videos

and DVDs. It's no surprise Zoomers® embrace e‑readers, smartphones, iPads, iPhones,

home automation, GPS, Facebook (social media), chat rooms and websites focused

on their interests and passions. All of which are keeping them youthful and socially engaged with friends. Make no mistake – Canada’s Zoomer population

has embraced digital media all the way!

inteRaCtiVe

TECH FACTOIDS• 10 million Zoomers® (Adults 45 AND OVER) visited websites in the past month*• 7.4 million Zoomers® are on Facebook (74% of Zoomers® who are online)*• 2.4 million Zoomers® own tablets or e-readers – that’s 33% more than A18-34 & 6% more than adults 25-44!**• 23% of Zoomers® online accessed the internet via mobile devices in the past month**Sources: *ComScore Oct 2013 **PMB Fall 2013

January 2014ZoomerRadio.ca 14

BeyonD tHe Dial oPPoRtUnitieSZoomerMedia’s brands

enable advertisers to reach this coveted group in almost all media platforms –

print, TV, radio, online and consumer shows

as well as through affinity programs with CARP, Canada’s largest

association for the 45‑plus, with more than 300,000 members. Our vision is to provide the

showcase your message deserves, and offer the

most effective means of communication with the

Zoomer® population.

Zoomer® MagazineClassical 96.3 FM

Classical 103.1 FM

AM740

VisionTV

JoyTV

HopeTV

The Brand New One

Zoomershow

ideaCity Conference

ZoomerLife Conference

broaDcasT onLineprinT evenTs

Toronto, Vancouver & Ottawa

are you really speaking to them? Communicating means more than just arithmetic – reach, cost or other media planning metrics. It also means involvement – delivering an audience that is engaged, attentive and eager to learn more. It’s not enough to land your message in front of eyeballs. ZoomerMedia will show you why context and content matter – a strategy that places your brand at the forefront with this super group. Talk to us about how to put all the pieces together.

EverythingZoomer.com REsT OF NETwORk iNCLudEs:

CARP.ca, VisionTV.ca, JoyTV.ca, HopeTelevision.ca,

OneBodyMindspiritLove.com, Goldhawk.com, ZoomerRadio.ca & Classical963fm.com

Leverage The FuLL power oF ZooMerMeDia

January 2014ZoomerRadio.ca 15

GeNeRAL MANAGeR, VICe PReSIDeNT OF BROADCAST SALeSDan haMiLTon | d.hamilton@zoomermedia.ca

DIReCTOR OF SALeS, RADIO DIVISIONMichaeL Tiernay | m.tiernay@mzmedia.com

VICe PReSIDeNT, PROMOTIONSchrisTopher ranDaLL | christopher@mzmedia.com

VICe PReSIDeNT OF PROGRAMMING & OPeRATIONSJohn van DrieL | jvd@mzmedia.com

VICe PReSIDeNT, COMMuNICATIONSLeanne wrighT | leanne@zoomer.ca

VICe PReSIDeNT, NeWSLibby ZnaiMer | libby@zoomer.ca

MuSIC DIReCTORbrian peroFF | bperoff@mzmedia.com

GeNeRAL INQuIRIeS 416.367.5353

CONTeST PHONe NuMBeRS Local 416.360.0740 Toll‑Free in Ontario 1.866.740.4740

MAILING ADDReSSThe New AM 740, 70 Jefferson Avenue, Toronto, Ontario M6K 1Y4

The New Am 740 is part of mZmedia Inc., a division of Zoomermedia Limited (TSVX: ZUm) – all under the leadership of moses Znaimer, Canadian broadcast icon and Zoomermedia President & CEO.

ContaCtS