The Bernard Group, Graphics, Fixtures, & Displays For Retail

INSPIRED MERCHANDISING SOLUTIONS

is a visual communications firm specializing in print and merchandising solutions for the retail industry.

From concept and design, to planning and engineering, through printing and fabrication, our dedicated team of experts serve each client’s unique needs.

Using the latest technologies, we work with you to deliver the highest quality outputs for any size print project, offering advanced large-format and small-format printing options.

On-site printing capabilities enhance our custom-designed solutions for merchandising fixtures and displays, providing you with everything you need, from start to finish, all in one location.

We’re not just about the display; we’re about understanding your needs, building relationships, creating great things, and providing exceptional customer service.

©2011. Documents may not be used or copied without the express written permission of The Bernard Group.

SEPHORA EYE DO DISPLAY – Concept, design, engineering and production

• Acrylic

• Metal

• Wood

• Vacuum Forming

FIXTURE & DISPLAY FABRICATION

• Computerized Routing

• Heat Forming

• Die Cutting

• Lazer Cutting

• Overseas Direct Sourcing

• Assembly

• Installation


Craig Omdal • 612.803.9145 www.thebernardgroup.com©2011. Documents may not be used or copied without the express written permission of The Bernard Group.

WINDOW & DISPLAY GRAPHICS – Concept, design, engineering and production

PRINTING• Large Format

Direct-to-Substrate UV Printing

• Small Format I-GEN 4

• Screen Printing

• G-7 Certified Color Management



SONY STYLE STORESCHALLENGE:Produce nationwide rollout of window displays and graphics to promote their Make-Believe concept.All printing would require critical color matching over multiple substrates and materials. All elements to be delivered and installed within 10 days of receipt of art files.

SOLUTION:TBG’s graphic/display package included multiple size acrylic pedestals, window clings & wraps, cut vinyl and all in-store signage. UV Hexachrome color presses were used to achieve perfect color consistency over multiple substrates.Pedestals were produced using 1/4” white acrylic, mitered corners, LED lighting and clear 1” thick acrylic tops printed to match colors of campaign. 0% shipping damage.

• Large Format Printing• Window Graphics• Backlit Graphics• Acrylic Fabrication• Installation

CASE STUDY



L’ORÉAL FLOWERBOMBDISPLAYCHALLENGE:To stop traffic and invite customers to test product with an impactful merchandising display.

SOLUTION:TBG designed and executed a functional, innovative display and signage to enhance existing retail space.

• Concepts

• 3D Renderings

• Prototyping

• Large Format Printing

• Vacuum Forming

• Brand Management

• Kitting

• Reporting

CASE STUDY



VITA COCO

CHALLENGE:Create a display that captures the essence of this unique brand and stands out in the crowd, while meeting low budget requirements of a young company.

SOLUTION:TBG designed a display that emulates the fruit crates that the coconuts are naturally packed and shipped in. We used natural wood which is authentic, and environmentally responsible. Using a simple design and efficient construction methods we were able to meet the budget.

• Concept & Design• Engineering• Prototyping• Fabrication• Fulfillment

CASE STUDY



CLINIQUE DISPLAYCHALLENGE:Estee Lauder was looking to gain retail floor space for a new product launch with Macy’s. Macy’s was tiring of their ‘old’ fixtures but lacking the budget to replace them in a difficult economy.

SOLUTION:TBG transformed Macy’s old fixtures by designing a “components and graphics re-cladding package” transforming them into fresh, clean, new presentations. TBG partnered with Estee Lauder from initial presentation of the idea to Macy’s, through design, engineering and seamless integration of the program, to accommodate different fixtures across 750 stores, including the rollout of the product launch.

• Creative Design• Engineering• Large & Small Format Printing• Acrylic Sign Holders• Custom Fixture Hardware • Kitting

CASE STUDY





CASE STUDY

Bumble and bumble

CHALLENGE:Create informative, branded environment through innovative design.

SOLUTION:Partnering with visual merchandising team, TBG developed new fixtures and graphics to spotlight their brand.

• Concept & Design• 3D Rendering• Engineering• Large & Small Format Printing• Fabrication• Computerized Routing• Kitting• Distribution & Rollout

TBG developed trunks and drawer units for salons, providing space saving portability and easy-of-use.

TBG created 3D logo to enhance product brandingin various salon locations.

Bb SALONS

FOOTLOCKERCHALLENGE:Client requested a cost effective way to display featured shoes in their promotional window program. High impact and cost effective solution was needed to accommodate a 1,200 store roll-out, with only a few days for design and production.

SOLUTION:TBG designed a very simple and attractive shelf system attached to a printed window banner allowing display of shoes. System was cost effective, and kits were shipped in less than 48 hours. Initial rollout was very successful. The shelf program has been repeated for several subsequent promotions.

• Large Format Printing• Acrylic Shelving• Kitting

CASE STUDY



SEPHORA FRAGRANCE

New display after redesign

Old existing displayCHALLENGE:Completely overhaul the fragrance area of the store to have a classic and up-scale presence.

SOLUTION:TBG designed all components and executed build outs to create dimension and interest. The new sleek and clean look, with simple installation, increased sales tremendously.

• Concepts• Large Format

Printing• Fabrication• Brand

Management• Kitting• Installation

CASE STUDY



SELECT COMFORT

CHALLENGE:Create a display that invites customer interaction and educates the customer on the product. The display was to be simple and clean in design.

SOLUTION:TBG designed a display that allows the customer to turn a dial that helps select the product that best fits their needs. TBG engineered a product sampling display on the rear of the display providing additional opportunity for customer interaction.

• Concept & Design

• 3D Renderings

• Engineering

• Prototyping

• Fabrication

• Fulfillment

SELECT COMFORT_INTERACTIVE DISPLAYS_6.11.10© 2010. Designs may not be used or copied without the express written permission of the Bernard Group



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© 2010. Designs may not be used or copied without the express written permission of the Bernard Group

Select Comfort_Interactive Displays_5.6.10© 2010. Designs may not be used or copied without the express written permission of the Bernard Group









Select Comfort_Interactive Displays_5.6.10

Temperature Balance Interactive

A B C DE F G H I J K

COOLER

SLEEP. SOLVED.

TEMPERATUREBALANCE

COMPARE THE

TEMPERATURE DIFFERENCE

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The perfect temperatureAll night long.

Outlast material®

5060 70

WARMER

COMPARE THE

TEMPERATURE DIFFERENCE

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The perfect temperatureAll night long.

Outlast material®

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non- treatedmaterial

8” x 8” Swatch

Messagechanges asyou go fromone material

to otherMessagechanges

20.75” dia

Turn Center Knob

CASE STUDY



JCPENNEY POV

CASE STUDY

CHALLENGE:Create a uniform feel throughout a variety of different store designs, with numerous brands, various assortments and multiple printed pieces. Managing the multitude of elements and creating a comprehensive rollout strategy to all stores was a major concern.

SOLUTION:The TBG IT Department developed a unique system that merged all the variables into a functional file management system. This enabled accurate and efficient production & kitting for each individual store assortment, saving time and reducing error during this large scale project.

• Project Management

• IT Research & Development

• Large & Small Format Printing

• Brand Management

• Kitting

• Implementation



CUSTOMIZED ONLINE TOOLS

TBG PrintStoreSM

Our online tools give you the easiest, most powerful ON-DEMAND resource on the internet, providing a turn-key management system for your marketingcommunication materials with just a click.

• Online fulfillment

• Live inventory counts on stock items

• On-demand printing with instant quotes

• Your custom pre- designed documents formatted for easy edits and versioning

• Built-in approval process

• Incredibly simple and smart user interface



CLIENT SERVICES & CAPABILITIES

TEAMS CREATIVE PRODUCTION EXECUTION TECHNOLOGY

• ACCOUNT MANAGERS

• PROJECT MANAGERS

• 3D DESIGNERS

• ENGINEERS

• FABRICATORS

• GRAPHIC DESIGNERS

• COLOR TECHNICIANS

• PRINT SPECIALISTS

• INSTALLERS

• WAREHOUSE TEAM

• FIXTURES • Acrylic

• Metal & Wood

• Overseas Direct

• Vacuum Forming

• Computerized Routing

• Heat Forming

• Die Cutting

• Lazer Cutting

• Assembly

• PRINT • Large Format

Direct-to- Substrate UV Printing

• Small Format I-GEN 4

• Screen Printing

• G-7 Certified Color Management

• PROJECT MANAGEMENT

• FULFILLMENT

• KITTING

• DISTRIBUTION

• SHIPPING

• INSTALLATION • On-location

Installation • Installation-ready

Kits Shipped To Your Store

• Illustrated Assembly Instructions

• Customer Support

• CUSTOMIZATION

• BRAND MANAGEMENT

• ONLINE FULFILLMENT

• ONLINE ORDER TRACKING

• RAPID REPLACEMENT OF PARTS

• REPORTING

• CUSTOMER SUPPORT

• FIXTURE DESIGN & ENGINEERING

• POP DISPLAYS & GRAPHICS

• 3D COMPUTER RENDERING

• RAPID PROTOTYPING

• BRANDING SOLUTIONS

• GRAPHIC DESIGN



The Bernard Group, Graphics, Fixtures, & Displays For Retail

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