The Benefits Of Social Media Cost Effective Techniques To Market Your Brand & Increase Business...

Presented by Suzanne Reinfranck, Director of Social Media Business Solutions

www.SocialMediaBusinessSolutions.com

http://www.socialmediabusinesssolutions.com/

What is Social Media?According to the Social Media Bible: Tactics, Tools, & Strategies for Business Success, by Lon Safko & David K. Brake, “social media refers to activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using conversational media.

Conversational media are Web-based applications that make it possible to create and easily transmit content in the form of words, pictures, videos, and audios.”

Suzanne Reinfranck, Director of Social Media Business Solutionswww.SocialMediaBusinessSolutions.com

Why Use Social Media?Social media networking sites are no-cost or low-cost marketing tools for your business or brand.

Using these platforms facilitates the building of networks/communities and allows conversations. This relationship-building process encourages trust and increases confidence in your services or products.

Social media marketing is two-directional giving businesses feedback on how to improve their products or offerings. This mechanism can positively affect ROI.


So What Can Businesses Do To Market Themselves?

Implement marketing strategies which leverage the major social networks and smaller niche sites.

There are many techniques you can use with LinkedIn, Facebook, and Twitter.

Plaxo, Merchants Circle, and Fast Pitch are additional platforms to use for marketing.


LinkedIn

According to Nelson Online@Plan (Summer 2009):

Users: 55,000,000Average Age: 43 Household Income: $107,278Male: 54% Household Income $100k+: 53.5%Female: 46% College Grad/Post Grad: 77.6%EVP/SVP/VP: 6.2% Post College Graduate: 39.8%Senior Management: 14.1% Middle Management: 32.1%


LinkedIn Strategies:Build your connections and continue to maintain relationships with your contacts.

Start a LinkedIn group that is based around your products or services. Facilitate discussions within your group and pay attention to all feedback.

Conduct LinkedIn polls to gather more information on your contacts

Market your company in the Summary section on your profile.

Add your company website, Twitter ID, and Facebook fan page links to your profile.


It’s more than what you had for lunch or who’s picking up your dry cleaning… It’s about letting the world know what’s going on with your business or cause in 140 characters or less. People can even find jobs using Twitter.


http://www.biojobblog.com/uploads/image/twitter-logo(3).png

http://twitterfacts.blogspot.com/2008/09/3-million-twitter-users.html










Twitter Strategies:Follow people and build your network of followers.

Generate interesting and relevant content to keep your followers engaged.

Send a few tweets out every day to keep your audience informed.

Follow and monitor your competition.

Retweet other people’s messages, and they will often return the favor.


FacebookCompany Figures (Source: Facebook Press Room)

More than 350 million active users 50% of our active users log on to Facebook in any given day More than 35 million users update their status each day More than 55 million status updates posted each day More than 2.5 billion photos uploaded to the site each month More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week More than 3.5 million events created each month More than 1.6 million active Pages on Facebook More than 700,000 local businesses have active Pages on Facebook Pages have created more than 5.3 billion fans


Facebook

Average User Figures (Sources: Facebook Press Room)

Average user has 130 friends on the site Average user sends 8 friend requests per month Average user spends more than 55 minutes per day on Facebook Average user clicks the Like button on 9 pieces of content each month Average user writes 25 comments on Facebook content each month Average user becomes a fan of 2 Pages each month Average user is invited to 3 events per month


Facebook Strategies:Create a business fan page and invite people to become fans.

Continually post information and interesting content relating to your products or services

Have your tweets feed into your Facebook wall.

Provide links to your company website and Twitter ID.

Insert Facebook badges on your company website and encourage visitors to become a fan and follow you on Facebook.

Promote page with Facebook Ads.


Smaller Niche SitesPlaxo: Online rolodex and a place to present your company’s contact information. You can load your client’s email addresses and manage your connections.

Merchant Circle: Setting your up your business account will put you on page one of a Google search. This helps drive traffic to your website. Customers can write reviews on this site which helps to promote your business.

Fast Pitch: Platform for creating and submitting press releases. Site has a built-in tool that walks you through the press release process so you don’t have to hire someone else to do it. Press releases are distributed through 20 different media channels.


Evaluate Social Media Campaign By Measuring ROI

Use analytics and metrics to measure ROI. This can be accomplished by analyzing:

REACH# users reached, # visits, # unique visitors, # page views, content viewed.

ENGAGEMENT Time spent on site, repeat visits, Twitter followers, Facebook fan page adds, registrations, contest entries, reviews, downloads, viral forwards.


Evaluate Social Media Campaign By Measuring ROI

SENTIMENT Reviews, comments and favorites, surveys, polls, fans, friends, Diggs, votes, URLs shortened and shared.

BUSINESS OUTCOMES METRICSAttitudinal MeasuresBrand/product awareness, brand affinity, brand perception, purchase intent.

Behavioral MeasuresSales, sales inquiries, leads, customer satisfaction, program loyalty.


Social Media Strategy SummaryDevelop online presence and digital footprint.

Create networks, build relationships, trust, and confidence.

Nurture and maintain relationships.

Start a conversation and keep it going.

Listen to your audience and acknowledge their concerns and praise.

Continually monitor and update your social sites.

Continually analyze ROI.

Experiment and learn from your mistakes.


The Benefits Of Social Media Cost Effective Techniques To Market Your Brand & Increase Business...

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