The Benefits of going Mobile
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Global Smartphone Penetration Graphfrom now Projected Out to a Few Years
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 20200
500
1000
1500
2000
2500
3000
1100 1050
1250 12501150 1200 1170 1160
970 950850
750640
100200
300
450550
750
1000
1400
15501650
2000
2250
2450
Feature PhoneSmart Phone
in m
illio
ns
Number of Apps in the App Store
Google Play Apple App Store Windows Phone Store Amazon Appstore BlackBerry World0
0.2
0.4
0.6
0.8
1
1.2
1.4
in m
illio
ns
Growth Rate of PCs vs Smartphones
2010 2012 2014 2016 2018 20200
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1000
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2500
Smart PhonePC
India Mobile & Smartphone Penetration Graph today & projected out to a few Years
2005 2010 2015 20200
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Mobile UserSmart Phone user
Count of Indian Subscribers that willbe Accessing Internet through Mobile First
2011 2012 2013 2014 2015 20160
50
100
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in m
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ns
Decline in cost of a Smartphonein India over the Last few Years
2010 2011 2012 2013 20140
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15000
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42900 43330 4190039700 40100
2700023200
1950016900 15500
IOSAndroid
(in
INR)
No more a Novelty, Approaching Mainstream
India’s one of the Fastest Growing Smartphone Market in Asia Pacific & the Third Largest Mobile Market in the
World
Expected to reach 80.57 mn units by end of year
Cheaper cousins of Smartphone companies; Micromax, Karbonn, Lava etc and additional sales emphasis by top-
flight vendors – low-cost, high-quality is characteristic of the Indian market
Android One by Google
QnA time
• How to develop mobile apps – platforms, costs etc
• Analytics, Measurement tools, challenges• Marketing an app – online, offline, viral• Monetizing an app – Making money, in app
payments, Advertising