The Belgian Beer Market - 2011-02-10
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The Belan Beer Industry
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Opening presentation for the interfaculty Clash of the Talents project.
Transcript of The Belgian Beer Market - 2011-02-10
The Belgian Beer Industry
Desk Research
Local
Student Irish
Eating House
2008 2009
-1%
2008 2009
-1% Conjunctural& Structural
Price
Health
Types
Aging
Fruity
Traditional
Expensive
Dark
Cheap
Breweries
150
Brands
334
Market Leader
ABInBev
“Red de volkscafés”
Field Research
Ageage-place
Occasion
Motivation
ImportantElements
105 participants
43%spontaneous
57%planned
Mostly beer
Jupiler
No company
Too expensive
Smoking
Loud music
Thank You
