The Beginning 1

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Made byBHAWANA MALHOTRA


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The Beginning

Founded in England in 1895 as J.W. Foster

and Sons, a manufacturer of track shoes

Renamed Reebok in 1958. Fireman and a few investors bought the

parent company in 1984.

Firm ranked top among major U.S. firms in sales

growth, earnings growth & return on equity

300 different shoes in 10 categories by 1988.


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PROMOTION PLANS Category advertising A variety of communications to promote specific product lines.

Reeboks let U.B.U. umbrella advertising

Stress freedom of expression and individuality torekindle the vitality of the Reebok name while maintaining the brands

mass appeal,

Olympics advertising

Associate Reeboks with sports to excite brand dealers.

Energy Return System (ERS) Performance-based print campaign to reach activesports participants.


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REEBOK E-BUSINESS STRATEGIES

The Web is one of the most revolutionary technologies that changes the businessenvironment and has a dramatic impact on the future of electronic business. The futureof E business will accelerate the shift of the power toward the consumer, which will leadto fundamental changes in the way:

On-line/transactional strategyThe on-line/transactional strategy invariably provides an electronic catalog of

products for sale. Visitors can browse through the catalog and order products online That Reebok relate to their customers and compete with others . The immense

popularity of the Internet in recent years has been fueled largely by the prospect ofperforming business on-line.

More and more companies set up their own corporate LANs by Intranet, apply Extranet

and Internet to work collaboratively with their customers, suppliers, and partners, so asReebok.

The Internet can bring down physical barriers to commerce, almost immediately givingeven the smallest business access to untapped markets around the world likewise inreebok it helped also.


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BENEFITS OF E-BUSINESS OVER

TRADITIONAL BUSINESS

1) Product promotion

2) Cost saving3) Timely information

4) Better customer service

5) Better customer relationship

6) Customization of products

7) Competitive advantages

8)Convenience of doing business


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REEBOK TRADITIONAL PAYMENT

SYSTEMS Lack of Convenience:Traditional payment systems require the consumer to either send paper

cheques by snail-mail or require him/her to physically come over andsign papers before performing a transaction. This may lead to annoying

circumstances sometimes. Lack of Security:This is because the consumer has to send all confidential data on a paper,

which is not encrypted, that too by post where it may be read byanyone.

Lack of Coverage:

When we talk in terms of current businesses, they span many countries orstates. These business houses need faster transactions everywhere.This is not possible without the bank having branch near all of thecompanies offices. This statement is self-explanatory


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PAYMENT SYSTEM


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TYPES OF E-PAYMENT REEBOK

FOLLOWS1.Electronic Tokens:

An electronic token is a digital analog of various forms of payment backedby a bank or financial institution. There are two types of tokens:

Real Time: (or Pre-paid tokens) - These are exchanged between buyer

and seller, their users pre-pay for tokens that serve as currency.Transactions are settled with the exchange of these tokens. Examples ofthese are DigiCash, Debit Cards, Electronic purse etc.

Post Paid Tokens are used with fund transfer instructions betweenthe buyer and seller. Examples Electronic cheques, Credit card dataetc.

2. Electronic or Digital Cash: This combines computerized convenience with security and privacy

that improve upon paper cash. Cash is still the dominant form ofpayment as: The consumer still mistrusts the banks. The non-cashtransactions are inefficiently cleared. In addition, due to negative real

interests rates on bank deposits. Now we will enumerate some qualitiesof cash:


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3. Electronic ChequesThe electronic cheques are modeled on paper checks, except

that they are initiated electronically. They use digitalsignatures for signing and endorsing and require the use of

digital certificates to authenticate the payer, the payers bankand bank account. They are delivered either by directtransmission using telephone lines or by public networkssuch as the Internet.


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REVENUE MODELS


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BUSINESS MODEL & REVENUE

MODEL Brokerage model

Brokers are match-makers. They bring buyers and

sellers together and facilitate transactions. Those canbe business-to-consumer (B2C),

or consumer-to-consumer (C2C) markets. A

broker makes its money by charging a fee for

each transaction it enables.Examples of the brokerage model include: eTrade

(www.eTrade.com) is an on-line financial brokerage.


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Manufacturer model

This model is predicated on the power of the

Web to allow manufacturers to reach buyersdirectly and thereby compress the

distribution channel (i.e. eliminate

wholesalers and retailers). The manufacturer

model can be based on efficiency


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SECURITY


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PRIVACY AND SECURITY Reebok International Limited ("Reebok") respects the privacy of visitors to the

Reebok websites. Reebok has adopted this privacy policy ("Privacy Policy") to

inform you of what information we collect from you on or through the websiteslocated at the following domain names: www.reebok.com, www.rbk.com .

PROCEDURE

Your Consent

Reebok will not collect personal information from you without your expressconsent. By clicking the "I agree" button at the end of this privacy policy, yousignify that you agree to the terms of this Privacy Policy, which governs thecollection and use of personal information via the Websites, as well as toour Terms and Conditions.

What kind of information do they collect?

Personal Information

Reebok collects personal information when you open an account, submitorders or purchase merchandise from the Website, or otherwise provideinformation to participate in the services and offerings on the Website.
http://shop.reebok.com/legalhttp://shop.reebok.com/legal


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i. your name

ii. e-mail address,

iii. date of billing address,

iv. Shipp]ing address,

v. postcode,

vi. telephone number

vii. mobile phone number

viii. credit card information,

ix. debit card and related information,

x. information concerning your interests, and other demographic information, as applicable.

Protection of Visitors' Information

Reebok takes administrative, technical and physical precautions to safeguard your personalinformation against loss, theft, and misuse, as well as unauthorised access, disclosure,alteration, and destruction and requires its third-party service providers to do the same.


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Children's Privacy For the United States, Canada, Australia, and the European Union only, Reebok does not

knowingly collect personal information from children under 13 for marketing purposes,because some information is collected electronically, it can appear to be the personalinformation of the Reebok purchaser of the product, and will be treated as such by thisprivacy policy. If a child under 13 submits personal information to Reebok and we learnthat that personal information is the information of a child under 13, we will attempt todelete the information as soon as possible.

For Brazil only, Reebok does not knowing collect personal information from childrenunder 16. If a child under age 16 submits personal information to Reebok and we learnthat the personal information is the information of a child under 16, we will attempt todelete that information as soon as possible.

Except as stated above for the specific countries identified, Reebok does not knowingly

collect personal information from anyone under the age of 18. If you are under the age of18 and in a country that prohibits the collection of personal data from persons under theage of 18, you should not provide any personal information to us and you should use theWebsites only with the involvement or a parent or guardian.


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Right of Access

You have a right to access your personal information. You may exercise this right

by visiting the "My Account" section of the website. From this link, you can view,

challenge, modify or delete your personal information from our database. Please

note that Reebok reserves the right to retain personal information relating to youreasonably necessary to document its business activities or as needed for required

disclosures.

Cancellation of Registration

You may cancel your user registration at any time, and you can choose to opt-

out of receiving any future e-mails and/or SMS messages from Reebok.
http://shop.reebok.com/my-accounthttp://shop.reebok.com/my-account


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RETURNS AND EXCHANGES

PEOPLE may return your purchase within 30 days from receipt for a full refund

(excluding shipping and handling charges). If the return falls outside of this period,or the item is worn, damaged, or not in its original packaging, Reebok cannot

guarantee that the product refund request will be honoured.

Apparel returns can only be accepted if the original label/hang tag has not

been removed.

To return a product, please follow the instructions below:Please complete thereturn form section on the return form, and include it in your parcel.

Please make sure you pack the item in its original packaging including the original

and attached hangtags / labels in the case of clothing items.

Use the return label for addressing the parcel.

For your convenience, we will arrange collection of your items. Please call UPS at

08457-877877 (Mon-Fri 08:00h-20:00h, Sat 08:00h-14:00h) to arrange a

convenient time.

Please allow at least 30 days from the day we receive your return for account

crediting.


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Delivery/Returns

If UPS does not reach you on the first attempt, they will leave a delivery notice withthe shipment number and a number to call UPS to select new delivery time.

UPS will make 3 delivery attempts, even if you do not contact UPS after receivingthe delivery notice.

Returns:

You must call UPS to arrange pick up or bring the package to a UPS facility.

Place the return label in the pouch. A UPS driver will come to collect the packageand give you a receipt. There is no extra cost for pick up or shipment.

Before calling Customer Service please have the following information at hand:

Customer number

Order number

Collection address

Telephone number Preferred collection day

Please allow at least 30 days from the day we receive your return for accountcrediting.


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CONCLUSION e-business VisionReebok sees more potential in e-business than the conventional electronic

exchange of data. The objective is to develop and implement global, Internet-based control of all business processes.

StrategyReeboks strategy is aimed at putting the company in a position to become theindustry leader as regards operating efficiency, and to implement newtechnological concepts and process structures at low cost.

The Suppliers e-business Concept

Reeboks concept is aimed at the global use of Internet-based technology inorder to increase the efficiency of the creation of value chain and operatingefficiency at low cost.


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Scope of ServicesReebok offers members of the global creation of value chain its own corporateconnections for electronic data exchange, integration of corporate resource

planning (ERP systems; enterprise resource planning), and secure, Internet-based task solutions.

PartnersReeboks creation of value chain includes 40 shoe factories in eight different

countries, 600 clothing manufacturers in 29 countries, 450 suppliers of rawmaterials, 27 freight forwarding agents (ships, lorries, trains and aircraft are usedfor transport), and 34 customs brokers.Over 5000 orders pass through the creation of value chain each month. Thecommunication resources are fax, postal courier, onsite visits, electronic dataexchange, and the companys own data transfer.

The Beginning 1

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