The Beauty Onslaught
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Transcript of The Beauty Onslaught
- 1.
2. Advertising is a social and business process responsible for
the mass communication of the information we receive daily.
And USA spends only about $2 billion a year for international food
aid
Estimated budget for advertising and marketing in the USA
2008:
$412,400,000,000
(about 412 billion dollars)
To put things into perspective:
The Iraq war has so far only cost the USA $558 billion according to
zfacts.com.
3. Facebooks revenue for advertising alone is approximately $1.86
billion
$2 billion is spent annually to target Juvenile Consumers
Last year 630,783 people worked in advertising in the United
States
4. 5. IF YOU :
fill out a warranty card
get divorced
buy a home
get listed in a school directory
enter a sweepstakes
purchase an item from a catalog
file an insurance claim
or perform a myriad of other everyday activities some company
somewhere makes a record of this fact and sells it to marketers for
profit
The Average American is targeted by 3000 messages per day.
That includes phone calls, e-mail, meetings, conversations
6. The average American watches
30 hours of television a week.
So, about 1,600 per year...
and spends only 110 hours a year reading.ne
The average American child may view as many as 40,000television
commercials every year.
7. On average,
We encounter 3,000 ads every single day.
21,000 ads a week
Approximately 90,000 ads per month
And We see
One Million, Ninety-Five Thousand
Advertisements in a single year.
8. We are bombarded by
one million,
ninety-five thousand
messages every year
and we dont even
realize it.
AND WE HAVE NO IDEA.
We have no idea that we are even being affected
9. Studies have consistently indicated links between exposure to
media images of beauty and psychological disturbance.
(Labre, 2003)
After watching the Victorias Secret commercial in focus group, I
almost immediately felt more insecure about my body and overall
looks.
(Participant of Anonymous Focus Group Study for this Project)
Correlational research demonstrates that greater media consumption
is related to higher body dissatisfaction.
(Duane 2003)
10. Who would have thought that a simple picture could be so
bad?
11. 12. STUPID
SEXY
FAILURE
TIGHT
By the time she is 17 years old,
she will have received over 250,000 commercial messages
through the media.
FRUSTRATED
WEAK
FAT
HOT
THICK
FULLER
CURVY
Telling her what she should look like,
and who she should be.
CHANGE
SKINNY
LUSCIOUS
TALLER
EMPTY
SLIM
THINNER
LONGER
EXOTIC
SAD
BEAUTIFUL
BETTER
WIDE
PRETTY
UGLY
SENSUAL
EROTIC
WORTHLESS
LONELY
13. They are telling her that
In a small focus group setting we found that
9/10 girls talked about weight or weight loss with their friends
everyday
9/10 girls wear makeup everyday
10/10 girls own a hair straightener, curling iron, and hair
drier
9/10 use a regular self-tanning device(indoor tanning, tanning
lotion etc)
9/10 say they work out to lose weight, not to be healthy
8/10 say they have tried an alternative method of weight loss (diet
pills, diuretics, amphetamine use)
Girls must be beautiful to be successful and satisfied with
themselves
(Labre, 2003)
8/10 say that they are only pretty
when they are tan, have their makeup and hair done,
and are thin.
Appearance is an important basis for self-evaluation and for
evaluation by others
(Clay, 2005)
Now where do you think they got that idea?
Beauty is achieved through products.
(Labre, 2003).
14. One studys findings state that:
There is a positive relationship between exposure to appearance
television, appearance magazines, and appearance conversations and
the internalization of appearance ideals and appearance schemas
(Clark, 2008).
AND THE TRUTH IS
NO WONDER.>
15. So whats wrong with this picture?
If we can have longer hair, smoother legs,
and fuller eyelashes, whats the big deal??
Advertising works because it creates insecurity about
something:
such as appearance (Susan Carney).
The problem with advertising isnt that it creates artificial
needs,
but it exploits our very real and human desires (Jean
Kilbourne).
16. But you know what the actual problem is?
Just one photograph can take over 4 or 5 hours to retouch on
Photoshop.
Photographers often use products such as Crisco Oil to make the
models hair appear more shiny.
Almost99% of models are airbrushed for the final photograph.
Isnt always what you get
So what you see
Its Not Even Real.
17. 18. Many of the advertisements we see daily do not promote
healthy development
What need does the product being advertised actually fulfill?
Take the time
to see whats behind the hard sell
And see if the advertisement is worth the effect its having on
you.
19. Works Cited
Clark, L., & Tiggemann, M. (2008). Sociocultural and Individual
Psychological Predictors of
Body Image in Young Girls: A Prospective Study. Developmental
Psychology, 44(4), 1124-1134. doi:10.1037/0012-1649.44.4.1124
Clay, D., Vignoles, V. L., & Dittmar, H. (2005). Body Image and
Self-Esteem Among
Adolescent Girls: Testing the Influence of Sociocultural Factors.
Journal of Research on Adolescence (Blackwell Publishing Limited),
15(4), 451-477. doi:10.1111/j.1532-7795.2005.00107.x
Duane, H., & Marika, T. (2003). Longer-term implications of
responsiveness to thin-ideal
television: support for a cumulative hypothesis of body image
disturbance?.European Eating Disorders Review, 11(6), 465-477.
Retrieved from EBSCOhost.
Halliwell, E., Dittmar, H., & Howe, J. (2005). The Impact of
Advertisements Featuring Ultra
thin or Average-size Models on Women With a History of Eating
Disorders.Journal of Community & Applied Social Psychology,
15(5), 406-413. doi:10.1002/casp.831
Labre, M., & Walsh-Childers, K. (2003). Friendly Advice? Beauty
Messages in Web Sites of
Teen Magazines. Mass Communication & Society, 6(4), 379-396.
doi:10.1207/S15327825MCS0604_3
Advertising Facts." Advertising Is Interesting. Web. 19 Apr. 2011.
"Baudrillard, Object-Values, and Fetishism Sisyphean High: Media
Studies." Sisyphean High: Media Studies. Web. 19 Apr. 2011. ."Facts
and Figures Relating to Advertising and Marketing." Advertising Is
Good For You. Web. 19 Apr. 2011.."Eating Disorders: Body Image and
Advertising - HealthyPlace." HealthyPlace.com - Trusted Mental
Health Information and Support - HealthyPlace. Web. 19 Apr. 2011.
."Jesus Is a Brand of Jeans." New Internationalist. Web. 19 Apr.
2011. .
20. Although we are surrounded by the advertising industry and its
undeniable negative influences,
we can still lead happy
and healthy lives by focusing
on the true beauty that lies within
each and every one us.