The Beauty of Ordinary DesignBrynn EvansApr 22, 2015

Illustration by Ben Marsh, UsTwo

Brynn EvansUX Designer, Android@brynn

The Beauty of Ordinary ThingsHarriet Scott Chessman

bit.ly/beauty-ordinary-things

How does this apply to design?

70% of life is ordinary

Henry Wessell, Incidents. Exhibit showing at the Tate Modern, London, 2015

Life is messy

Henry Wessell, Incidents. Exhibit showing at the Tate Modern, London, 2015

Elderly

Photo by flickr.com/photo/dtanist

Photos by flickr.com/photos/24716663@N06theguardian.com/society/2012/aug/27/dementia-village-residents-have-fun

openideo.com/challenge/mayo-clinic/ideas/overdelivery

Veterans

Photo by flickr.com/photos/usarmyafrica

Photo by flickr.com/photos/bosstweedbit.ly/poppies-london

Cities

Photo by flickr.com/photos/uxud

https://www.apple.com/uk/environment/climate-change/

Condoms

Photo from theweek.com/articles/455793/meet-11-condoms-future-selected-by-bill-gates

gatesfoundation.org/Media-Center/Press-Releases/2013/03/Ground-Breaking-Ideas-Sought-to-Improve-the-Lives-of-Millions

youtube.com/watch?v=kMriPq9k278

Buying a house

Photo by flickr.com/photos/aldenchadwick

What’s the common thread?

1. New approach to old problems

2. Deal with change over time, emotion, embarrassment

3. Integrate experiences online / offline

4. Many are services, with lots of touchpoints

What can you do?

Benny

bit.ly/beauty-ordinary-things

Revisited life anew

Surprised by how different he was post-war

Found a new way to integrate work & life

Found his passion

Revisit old problemshow can this be made better?

throw out assumptions

fix real pain points

Expect users to changetrack your users over time

adapt to changes

Photo by flickr.com/photos/thomashawk

Integrate online & offlinetake a holistic view of experiences

consider the real context of a problem

Photo by flickr.com/photos/blltz

Find your passionbest ideas come from deep passion

babylistregistry.com

The Beauty of Ordinary Design

The Beauty of Ordinary Life

Photo by me

This might not be the life you expected, but it’s the life you were

given...

Photo by me

Thank you!@brynngoogle.com/design