The basics of corporate identity
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Transcript of The basics of corporate identity
![Page 1: The basics of corporate identity](https://reader034.fdocuments.in/reader034/viewer/2022052514/58a5e43e1a28abd14d8b6819/html5/thumbnails/1.jpg)
IntroductionThe basicsof corporate identity
Designfor
PeopleAlexandradesignforpeople.info Miracle
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BB
Guidline Cut guide
rules technical aspects
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LogotypeBlankBranded ColoursPersonal cardsEnvelopesBadgeFolders for documentsCD и DVD
StickerPackageUtensil (кружка, стакан, тарелка чашка с блюдцем)LighterPen AshtrayCharm Pocket calendarWall calendar NoteThe daily logClothing and uniformThe flag of the desktopFlagPlastic cardFlash card
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LogotypeWhat is it?
Symbol Image Name Companyor personal
identi�cation
Company c
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BRAND
Marketing CompanyCommunication
Strategy
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BRAND
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IDENTITY
Visualelements
Guidelines Othercommunication
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Logo Types
Symbol
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Logo Types
Word Mark
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Logo Types
Letter Mark
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Logo Types
Combination Mark
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Logo Types
Emblem
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Logo Anatomybrand element
brandcolour
Graphic element
brandname
sloganor secondlevel
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Logo Geometry
modular gridmodul
x
0.3x0.7x
4x
0.5x
0.2x
1.5x
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Logo StyleVolumetric gradient style
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Logo Stylelinear style
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Logo StyleStained-glass style
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Logo Styleit style
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Logo StyleStar style
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Logo StyleHand style
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Logo StyleTriangle style
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Logo StyleDotted line style
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Logo StyleIntersecting gradient line style
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Logo StyleSpectrum style
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Logo StyleLuce style
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Logo StylePhoto style
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Logo StyleVolumetric letters
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Logo StyleOutline style
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Logo Exercise
Create your personal logotype using the next styles:
Volumetric gradient styleLinear styleStained-glass styleIT styleStar styleTriangle styleHand styleOutline styleVolumetric lettersLuce styleSpectrum style
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Logo StyleEtno style
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Logo StyleBrush style
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Logo StyleFine style
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Logo StyleThreadbare style
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Logo StyleFree drawing style
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Logo StyleFree round style
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Logo StyleOne line style
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Logo StyleSpray paint style
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Logo StyleStamp style
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Logo StylePrint style
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Logo StyleArtistic style
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Logo StyleWatercolour style
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Logo StyleText style
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Logo StyleLettering style
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Logo Exercise
Create your personal logotype using the next styles:
Etno styleBrush styleFine styleThreadbare styleFree drawing styleFree round styleOne line styleSpray paint styleStamp stylePrint styleArtistic styleWatercolour style
Text styleLettering style
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Logo Semantic
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Logo Semantic
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Logo Exercise
1. Choose the logo/brand2. Tell about the company 3. Create time-line developing the logo
4. Say about the meaning and analyze the logotype5. O�er your a new variant of logotype