The Bacon System - Session One - Internet Marketing Basics
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TRAINING - Internet Marketing Basics www.baconcoach.com/learn
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Transcript of The Bacon System - Session One - Internet Marketing Basics
SalesA sale is the exchange of a commodity or money as the price of a good or
a service. - Wikipedia
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MarketingThe means of
communication between the company and the consumer audience. -
Wikipedia
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MarketingTraditional
PromotionProduct
PricePlace
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Traditional StoreInternet Sales Outpacing In Person Sales
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Internet Marketing
Confusion…
Internet Marketing Replaces Traditional
Marketing?
Online Only?
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Internet Marketing
Truth
Mix of Traditional and Online Marketing
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Outbound Marketing
Send Messages to a Mass Audience
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Inbound Marketing
Draw People Into Your Messages
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Outbound Marketing• Identify An Audience
• Craft A Message
• Send The Message To Them
• Get Them Into Your Store
• Try To Get Them To Buy
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Inbound Marketing• Identify An Audience
• Craft A Message
• Help Them FIND You (Search)
• Get Them To Your Website
• Try To Get Them To Buy
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What’s The Goal?Get People To Buy (Now or Later)
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Combat That• Value Proposition
• Help You Get Better
• Make Money
• Lose Weight
• Find Love
• Solve A Problem
• I Help You Better Than…
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Certificate Of Appreciation
• $1 - One Dollar
• You can have everything in life you want, if you will just help enough other people get what they want. - Zig Ziglar
• Create A Value Proposition
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Value Proposition• Radio Station - WIIFM
(What’s In It For Me)
• How Can You Create ROI (Return On Investment) For The Client
• Save Time - Save Money
• My 3-1 Value Proposition
• Better Off With Your Solution
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Create A Conversation
You Ideal Customer - Your Ideal Solutionwww.baconcoach.com/learn
Your Homeworkhttp://www.baconpodcast.com/perfect-avatar/
(Download) www.baconcoach.com/learn
