The Bacon System - Session Nine - Email Marketing
39
TRAINING - Email Marketing www.baconcoach.com/learn
-
Upload
brian-basilico -
Category
Marketing
-
view
209 -
download
0
Transcript of The Bacon System - Session Nine - Email Marketing
Email Marketing
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. - Wikipedia www.baconcoach.com/learn
Email Marketing
New Customers
Current Customers
Old Customers
Others
www.baconcoach.com/learn
It Starts With A Strategy
Email Marketing With A Purposewww.baconcoach.com/learn
Email Marketing Strategy
Who Is Your Audience(s)?
What Topics?
Do They Pay Attention?
What Do They Want To Know & Do?
www.baconcoach.com/learn
Email Marketing Strategy
Average Opens - >25%
Average Clicks - >10%
Opens/Clicks - 1-2%
Advertising Averages - 1-2%
www.baconcoach.com/learn
Bad EmailFull Stories
Too Much Info
Too Many CTA’s
Generic Headline
www.baconcoach.com/learn
Good EmailAbove The Fold
Digest
Clear CTA Links - Read More
Creative Headlinewww.baconcoach.com/learn
Email Marketing
TypesText Only
HTML Text
Templates
www.baconcoach.com/learn
PurposeContinue The Conversation
Accepted Delivery Platform
Consistant Communications www.baconcoach.com/learn
Drive Them To Your Website
Blogs
Podcasts
Events
www.baconcoach.com/learn
What’s The Potential?
Keep People Interested & Informedwww.baconcoach.com/learn
Create Engagement
and Conversation
sAsk For Comments
Ask For Shares
Include Links
www.baconcoach.com/learn
PlatformFree
Entry Level
Advanced
Industrial www.baconcoach.com/learn
Levels Of Email
SystemsEntry Level
Mid Level
Enterprise System
www.baconcoach.com/learn
PlatformFree
Outlook
Mail Chimp
Vertical Response
Note: Send To More Than 100 Emails At A Time… You CAN Be
Blacklisted
www.baconcoach.com/learn
PlatformMid Level
Constant Contact
iContact
AWeberwww.baconcoach.com/learn
PlatformHigh Level
InfusionSoft
Ontraport
HubSpotwww.baconcoach.com/learn
PeopleDouble Opt-In
Freemium - Lead Magnet
Come & Go
Import From Websites www.baconcoach.com/learn
ListsPast Customers
Current Customers
Old Prospects
New Prospectswww.baconcoach.com/learn
Email MarketingDistribute Your Content - Click Backs
www.baconcoach.com/learn
Why Behind The How?
Propels You Content
Keeps You Top Of Mind
Gets People To Your CTA
www.baconcoach.com/learn
StatsSent Emails - 1000
Opens - 20-25% = 200-250
Clicks - 5-10% = 50-100
Sales - 1www.baconcoach.com/learn
FrequencyAnnually = 1
Monthly = 12
Weekly = 52
Daily = 365
www.baconcoach.com/learn
Which Day?Consumer - Weekends
Business - Weekdays
Best Times - 9am - 1pm
Best Days - Tues. & Thurs.
www.baconcoach.com/learn
What’s The Goal?Get People To Buy (Now or Later)
www.baconcoach.com/learn
SPAM• Too Much Email
• Spam Filters
• Firewalls
• Not Recognized
• Complaints
• Unsubscribes
www.baconcoach.com/learn
Know, Like & Trust
• Double Opt-In
• Keep It Short & Sweet
• Deliver Great Content
• Personalize
• Don’t Abuse The Inbox
www.baconcoach.com/learn
Create A Conversation
You Ideal Customer - Your Ideal Solutionwww.baconcoach.com/learn
