The Babadook
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477 THE BABADOOK (IFC MIDNIGHT) Online Marketing/Street Marketing/Print Advertising DMA: Los Angeles Project Manager: Sean Bello [email protected]
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Transcript of The Babadook
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
THE BABADOOK (IFC MIDNIGHT) Online Marketing/Street Marketing/Print Advertising
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our marketing efforts for THE BABADOOK. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com 2. Dedicated Emailing – To CC members in LA 3. Social Media Outreach – Content posts on Twitter (30K+) 4. Print Advertising – 11/20 issue of Campus Circle 5. Newsletter Ad/Calendar Listing/Trailer Page – Promoting film release
The campaign has 512 clicks (includes 170 bitly clicks), 4,665 content related page views.
Print Advertising
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 325K+. Clicks – 193
Dedicated Email
Delivered – 22K+ L.A. Opened – 2,099
Clicks – 103
Dedicated Email
Delivered – 22K+ L.A. Opened – 1,580
Clicks – 46
Campus Circle
Newsletter #1 Emails – 22,125 Opens – 1,779
Weekly Newsletter Campaign Clicks– 10
Campus Circle
Newsletter #2 Emails – 22,073 Opens – 1,839
Weekly Newsletter Campaign Clicks– 8
Calendar Listing #1
Page Views – 74 Website Traffic 733,000/month
Unique Visitors – 466,000/month
Calendar Listing #2
Page Views – 108
Website Traffic 733,000/month
Unique Visitors – 466,000/month
Film Trailer
Page Views – 112
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Mobile Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Twitter Posts
