The average USA

Swimming family

household income

is $125,000

Source: 2014 State of the Competitive & Fitness Swimming Industry Report; Sports Marketing Surveys commissioned by USA Swimming

Business Development Manager

@gbwoessner

GERI WOESSNER • USA SWIMMING

Where’s The Beef?

What are my sponsorship assets worth?

Asset Development

STEP 1: Inventory your Assets

STEP 2: Estimate the Exposure

STEP 3: Assign Value

STEP 4: Develop Packages

Be Creative!

Quality Over Quantity

Who Are We?

• Attractive demographic

• Active parent/family involvement

• Loyal to partners

• Leaders and influencers in their peer groups

• Lead healthy lifestyles

• Travel regularly

• Environmentally aware

WHO ARE YOU?

STEP 1: Inventory Your Assets

What do you have to offer?

Asset Inventory

Assets:

On-site banner Mailing list PA announcements

Scoreboard sign Social Media support Promotional giveaway

Website ad Event entitlement Webcast

Sampling Learn-to-Swim program E-Newsletter ad

Logo on swim cap Traveling sign Team Party HQ

Team t-shirt ad VIP Seating section New Member scholarship

Heat Sheet ads Volunteer program Event booth space

STEP 2: Estimate the Exposure

How many people can you reach?

Asset Inventory

Assets: Impressions:

On-site Banner How many eyeballs? 10,000

Scoreboard sign How many eyeballs? 100,000

Website ad How many website visitors? 10,000

Sampling / Couponing How many hands? 500

Team T-shirt Ad How many eyeballs? 5,000

Logo on Swim Cap How many eyeballs? 10,000

STEP 3: Assign Value

What’s it worth?

Value, NOT Price

“X” Factors

• Attractive demographic of the swimming household

• Loyalty of USA Swimming families

• Brand association with USA Swimming and how you tie-in

to national campaigns

• Track and report the return on investment of the sponsor’s

investment – pictures, surveys, coupons

SWIMMERS ARE WORTH MORE

Numbers Give You Knowledge

Assets: Impressions: Value:

On-site banner 10,000 x $0.10/view $1,000

Scoreboard sign 100,000 x $0.05/view $5,000

Website ad 10,000 x $0.025/view $250

Sampling / Couponing 500 x $1.00/hand $500

Team T-shirt Ad 5,000 x $0.10/view $500

Logo on Swim Cap 10,000 x $0.25/view $5,000

STEP 4: Develop Packages

Make it easy!

Sponsor Packages

Bronze: $1,000 Silver: $2,500 Gold: $5,000

Webpage ad Webpage ad Webpage ad

Team T-shirt Team T-Shirt Team t-shirt

Heat Sheet ad Heat Sheet Ad

Sampling Opportunity Sampling opportunity

On-Site Banner

Gold Package Upgrades:

• Logo on Team Swim Cap

• Event entitlement

• Scoreboard sign

STEP 1: Inventory your Assets

STEP 2: Estimate the Exposure

STEP 3: Assign Value

STEP 4: Develop Packages

STEP 5: Sell, Sell, Sell!

RECAP

Thank You!

Geri Woessner

Business Development Manager

USA Swimming

gwoessner@usaswimming.org

@gbwoessner