WEBSITE OF THE YEARNEWS AWARDS

NEWS AWARDS 2016 2

INTRODUCTION

THE AUSTRALIAN HAS ENJOYED A TRANSFORMATIVE YEAR ONLINE OUR TEAMrsquoS PURSUIT OF A TRULY PREMIUM SUBSCRIBER EXPERIENCE HAS SEEN EVERY PILLAR OF OUR SITE ENHANCED ndash A SYMPHONY OF OPTIMISATION ndash ENABLING OUR CULTURE OF BREAKING NEWS THAT MATTERS AND SETTING THE NATIONAL AGENDA WHILE CRAFTING BEAUTIFUL INTUITIVE PRODUCTS During the past year we added innovative storytelling tools and new channels to diversify our offering more widely than ever before We now engage more customers ndash paid and anonymous on site on social and emerging platforms ndash than at any time in our history

The Australian aims to be the anchor of our target audiencersquos news mix across all channels and devices available when and where it serves them Authoritative content that lsquojust worksrsquo whether our readers interact

with us via our website m-site social media newsletters or multiple apps for smartphone tablet and wearables

Our journalism has long been our mastheadrsquos strength Today our digital product has never been stronger nor our collective voice heard more clearly

It was a fantastic year Collected here are some highlights

NEWS AWARDS 2016 3

AUDIENCE GROWTH

UNIQUE AUDIENCE ENGAGEMENT 39 26

THE AUSTRALIANrsquoS UNIQUE AUDIENCE INCREASED TO 17M READERS ACROSS WEB AND MOBILE CHANNELS BETWEEN APRIL 2015 AND APRIL 2016

TOTAL ENGAGED MINUTES ROSE BY 26 PERCENT ACROSS OUR WEB AND MOBILE CHANNELS BETWEEN APRIL 2015 AND APRIL 2016

PAID DIGITAL SUBSCRIPTIONS

SOCIAL MEDIA FOLLOWERS 14 83

45495K 540K

OUR OUTSTANDING AUDIENCE GROWTH WAS ACHIEVED WHILE EXECUTING THE AUSTRALIANrsquoS CORE DIGITAL OBJECTIVE - GROWING PAID DIGITAL SUBSCRIPTIONS

THE AUSTRALIANrsquoS MAIN SOCIAL MEDIA ACCOUNTS INCREASED BY 225K FOLLOWERS ON FACEBOOK AND 170K ON TWITTER ndash THE LARGEST AT NEWS CORP

Nielsen Digital Ratings Monthly

NEWS AWARDS 2016 4

LIVE BLOGGING

Flexible responsive and SEO-optimised our platform sits at the heart of our site Whether itrsquos the federal election campaign Florida nightclub massacre or State of`Origin itrsquos live clear and delivered to readers in moments across all devices

WE BREAK NEWS 247 AND NOW HAVE SOPHISTICATED TOOLS TO SHOWCASE THAT EFFORT ndash A CUSTOM-BUILT BLOGGING PLATFORM THAT CHAPTERISES AND ORGANISES POSTS TO HELP READERS KEEP TRACK OF THE LATEST UPDATES AND KEY MOMENTS

SEE THE LIVE BLOGIN ACTION

NEW STORYTELLING TOOLS

NEWS AWARDS 2016 2

INTRODUCTION

THE AUSTRALIAN HAS ENJOYED A TRANSFORMATIVE YEAR ONLINE OUR TEAMrsquoS PURSUIT OF A TRULY PREMIUM SUBSCRIBER EXPERIENCE HAS SEEN EVERY PILLAR OF OUR SITE ENHANCED ndash A SYMPHONY OF OPTIMISATION ndash ENABLING OUR CULTURE OF BREAKING NEWS THAT MATTERS AND SETTING THE NATIONAL AGENDA WHILE CRAFTING BEAUTIFUL INTUITIVE PRODUCTS During the past year we added innovative storytelling tools and new channels to diversify our offering more widely than ever before We now engage more customers ndash paid and anonymous on site on social and emerging platforms ndash than at any time in our history

The Australian aims to be the anchor of our target audiencersquos news mix across all channels and devices available when and where it serves them Authoritative content that lsquojust worksrsquo whether our readers interact

with us via our website m-site social media newsletters or multiple apps for smartphone tablet and wearables

Our journalism has long been our mastheadrsquos strength Today our digital product has never been stronger nor our collective voice heard more clearly

It was a fantastic year Collected here are some highlights

NEWS AWARDS 2016 3

AUDIENCE GROWTH

UNIQUE AUDIENCE ENGAGEMENT 39 26

THE AUSTRALIANrsquoS UNIQUE AUDIENCE INCREASED TO 17M READERS ACROSS WEB AND MOBILE CHANNELS BETWEEN APRIL 2015 AND APRIL 2016

TOTAL ENGAGED MINUTES ROSE BY 26 PERCENT ACROSS OUR WEB AND MOBILE CHANNELS BETWEEN APRIL 2015 AND APRIL 2016

PAID DIGITAL SUBSCRIPTIONS

SOCIAL MEDIA FOLLOWERS 14 83

45495K 540K

OUR OUTSTANDING AUDIENCE GROWTH WAS ACHIEVED WHILE EXECUTING THE AUSTRALIANrsquoS CORE DIGITAL OBJECTIVE - GROWING PAID DIGITAL SUBSCRIPTIONS

THE AUSTRALIANrsquoS MAIN SOCIAL MEDIA ACCOUNTS INCREASED BY 225K FOLLOWERS ON FACEBOOK AND 170K ON TWITTER ndash THE LARGEST AT NEWS CORP

Nielsen Digital Ratings Monthly

NEWS AWARDS 2016 4

LIVE BLOGGING

Flexible responsive and SEO-optimised our platform sits at the heart of our site Whether itrsquos the federal election campaign Florida nightclub massacre or State of`Origin itrsquos live clear and delivered to readers in moments across all devices

WE BREAK NEWS 247 AND NOW HAVE SOPHISTICATED TOOLS TO SHOWCASE THAT EFFORT ndash A CUSTOM-BUILT BLOGGING PLATFORM THAT CHAPTERISES AND ORGANISES POSTS TO HELP READERS KEEP TRACK OF THE LATEST UPDATES AND KEY MOMENTS

SEE THE LIVE BLOGIN ACTION

NEW STORYTELLING TOOLS

NEWS AWARDS 2016 3

AUDIENCE GROWTH

UNIQUE AUDIENCE ENGAGEMENT 39 26

THE AUSTRALIANrsquoS UNIQUE AUDIENCE INCREASED TO 17M READERS ACROSS WEB AND MOBILE CHANNELS BETWEEN APRIL 2015 AND APRIL 2016

TOTAL ENGAGED MINUTES ROSE BY 26 PERCENT ACROSS OUR WEB AND MOBILE CHANNELS BETWEEN APRIL 2015 AND APRIL 2016

PAID DIGITAL SUBSCRIPTIONS

SOCIAL MEDIA FOLLOWERS 14 83

45495K 540K

OUR OUTSTANDING AUDIENCE GROWTH WAS ACHIEVED WHILE EXECUTING THE AUSTRALIANrsquoS CORE DIGITAL OBJECTIVE - GROWING PAID DIGITAL SUBSCRIPTIONS

THE AUSTRALIANrsquoS MAIN SOCIAL MEDIA ACCOUNTS INCREASED BY 225K FOLLOWERS ON FACEBOOK AND 170K ON TWITTER ndash THE LARGEST AT NEWS CORP

Nielsen Digital Ratings Monthly

NEWS AWARDS 2016 4

LIVE BLOGGING

Flexible responsive and SEO-optimised our platform sits at the heart of our site Whether itrsquos the federal election campaign Florida nightclub massacre or State of`Origin itrsquos live clear and delivered to readers in moments across all devices

WE BREAK NEWS 247 AND NOW HAVE SOPHISTICATED TOOLS TO SHOWCASE THAT EFFORT ndash A CUSTOM-BUILT BLOGGING PLATFORM THAT CHAPTERISES AND ORGANISES POSTS TO HELP READERS KEEP TRACK OF THE LATEST UPDATES AND KEY MOMENTS

SEE THE LIVE BLOGIN ACTION

NEW STORYTELLING TOOLS

NEWS AWARDS 2016 4

LIVE BLOGGING

Flexible responsive and SEO-optimised our platform sits at the heart of our site Whether itrsquos the federal election campaign Florida nightclub massacre or State of`Origin itrsquos live clear and delivered to readers in moments across all devices

WE BREAK NEWS 247 AND NOW HAVE SOPHISTICATED TOOLS TO SHOWCASE THAT EFFORT ndash A CUSTOM-BUILT BLOGGING PLATFORM THAT CHAPTERISES AND ORGANISES POSTS TO HELP READERS KEEP TRACK OF THE LATEST UPDATES AND KEY MOMENTS

SEE THE LIVE BLOGIN ACTION

NEW STORYTELLING TOOLS

NEWS AWARDS 2016 5

NEW STORYTELLING TOOLS

STATE OF PLAYWITH A FEDERAL ELECTION LOOMING THE AUSTRALIAN DEVELOPED A POWERFUL INTERACTIVE PLATFORM TO HARNESS NEWSPOLL AND BRING THE NUMBERS TO LIFE State of Play maps every federal seat in parliament tracking margins candidates and future predictions Not only can readers compare past elections with the latest polls but they can also model their own preferred swings in individual seats or across the nation On election night the tool will be used to display seats in real-time as they are called

STATE OF PLAYINTERACTIVE

EXPLORE THE

NEWS AWARDS 2016 6

BOWRAVILLETHE AUSTRALIAN CHOSE A NEW MEDIUM TO TELL THE STORY OF A 25-YEAR QUEST FOR JUSTICE INVOLVING THE UNSOLVED MURDERS OF THREE ABORIGINAL CHILDREN The result was Bowraville an enthralling five-part podcast series that became the countryrsquos most popular audio download in May (with more than 280000 plays) and helped force the NSW government to reopen the case It was powerful journalism matched with flawless production that has redefined audio storytelling ndash and the first of many to come

280K PLAYS

LISTEN TO THE PODCAST

INNOVATIVE DIGITAL EXECUTIONS

NEWS AWARDS 2016 7

INNOVATIVE DIGITAL EXECUTIONS

THE WEEKEND AUSTRALIAN MAGAZINETHE RELAUNCH OF OUR AWARD-WINNING PREMIUM PRINT PRODUCT SPURRED A BOLD NEW APPROACH ONLINE ndash AND AN INTERNATIONAL NEWS CORP PARTNERSHIPThe Australian pioneered the use of Deck a platform developed in-house at The Times in London to change our production process allowing us to build out the entire magazine into long-form digest-style special features rendering the weekly showcase more intuitively for the digital landscape The result gorgeous as befitting our best writing and photography has seen engagement improve by a factor of three

NEWS AWARDS 2016 8

Our mobile article page was relaunched to create a cleaner faster-loading experience with lsquoread morersquo reveal buttons and more effective rendering of additional assets

MOBILE SITEOUR MOBILE PRODUCTS HAVE EVOLVED TO KEEP PACE WITH INCREASING DEMAND NEW FEATURES INCLUDE A REFRESHED MOBILE SITE HOMEPAGE WITH LIVE COVERAGE KEY IMAGES SWIPABLE MENUS AND UNIQUE EDITIONS TO REFLECT WEEKDAY AND WEEKEND CONTENT

ADDITIONS AND IMPROVEMENTS

NEWS AWARDS 2016 9

NEWSFLASHWE LAUNCHED AN INNOVATIVE NEW PRODUCT DESIGNED TO REFLECT THE WAY CUSTOMERS INTERACT WITH SMARTPHONESNewsflash is an iPhone and Apple Watch product that delivers three daily editions each featuring five stories designed to be read in a few minutes and leave the user up-to-date with the major issues of the day It was devised with two primary objectives to provide utility to customers by making news consumption easy and intuitive and to introduce new audiences to The Australianrsquos journalism and innovation agenda Customers are alerted to each new edition and breaking news via notifications This groundbreaking product also represents News Corp Australiarsquos first foray into wearables

PLATFORMS BUILT FOR PURPOSE

NEWS AWARDS 2016 10

NEWSLETTERSEMAILS ARE A VITAL AND VALUED TOOL IN THE DAILY CONVERSATION WITH OUR READERS CONNECTING WITH A COMBINED AUDIENCE OF 300K+ EACH DAY AND PLAYING A KEY ROLE IN SUBSCRIBER CONVERSIONSA year ago they were also clunky auto-generated ugly and inconsistent ndash but no longer Through the development of a new WordPress design platform and specialist editors we relaunched our newsletters to allow personalised messaging and hand-crafted content delivered consistently on time and adaptable to suit the daily offering The result is a product that serves as a powerful brand ambassador and a system that also allows for nimble niche products ndash like our daily federal election campaign wrap High Noon which boasts an industry-leading open rate of 52

ADDITIONS AND IMPROVEMENTS

NEWS AWARDS 2016 11

READYMAGNOT ALL CONTENT IS CREATED EQUAL ndash NOR SHOULD IT BE CONSUMED THE SAME WAY The Australian regularly publishes a range of specialist reports and editions from our monthly luxury brands destination Wish business bulletin The Deal and prestige property magazine Mansion Australia to one-off reports about Defence spending or regional development at Toowoomba to Review Magazinersquos annual Hot 10 People to Watch ndash and many more We introduced a new method to produce and promote these high-quality commercially important printed products online to ensure they reflected a premium reader experience and stood apart from the daily news cycle The result has been beautiful-looking editions and a massive spike in engagement

100K PAGEVIEWS

51K PAGEVIEWSPER MONTHAV

READ THE MAGAZINE

READ THE MAGAZINE

PLATFORMS BUILT FOR PURPOSE

NEWS AWARDS 2016 8

Our mobile article page was relaunched to create a cleaner faster-loading experience with lsquoread morersquo reveal buttons and more effective rendering of additional assets

MOBILE SITEOUR MOBILE PRODUCTS HAVE EVOLVED TO KEEP PACE WITH INCREASING DEMAND NEW FEATURES INCLUDE A REFRESHED MOBILE SITE HOMEPAGE WITH LIVE COVERAGE KEY IMAGES SWIPABLE MENUS AND UNIQUE EDITIONS TO REFLECT WEEKDAY AND WEEKEND CONTENT

ADDITIONS AND IMPROVEMENTS

NEWS AWARDS 2016 9

NEWSFLASHWE LAUNCHED AN INNOVATIVE NEW PRODUCT DESIGNED TO REFLECT THE WAY CUSTOMERS INTERACT WITH SMARTPHONESNewsflash is an iPhone and Apple Watch product that delivers three daily editions each featuring five stories designed to be read in a few minutes and leave the user up-to-date with the major issues of the day It was devised with two primary objectives to provide utility to customers by making news consumption easy and intuitive and to introduce new audiences to The Australianrsquos journalism and innovation agenda Customers are alerted to each new edition and breaking news via notifications This groundbreaking product also represents News Corp Australiarsquos first foray into wearables

PLATFORMS BUILT FOR PURPOSE

NEWS AWARDS 2016 10

NEWSLETTERSEMAILS ARE A VITAL AND VALUED TOOL IN THE DAILY CONVERSATION WITH OUR READERS CONNECTING WITH A COMBINED AUDIENCE OF 300K+ EACH DAY AND PLAYING A KEY ROLE IN SUBSCRIBER CONVERSIONSA year ago they were also clunky auto-generated ugly and inconsistent ndash but no longer Through the development of a new WordPress design platform and specialist editors we relaunched our newsletters to allow personalised messaging and hand-crafted content delivered consistently on time and adaptable to suit the daily offering The result is a product that serves as a powerful brand ambassador and a system that also allows for nimble niche products ndash like our daily federal election campaign wrap High Noon which boasts an industry-leading open rate of 52

ADDITIONS AND IMPROVEMENTS

NEWS AWARDS 2016 11

READYMAGNOT ALL CONTENT IS CREATED EQUAL ndash NOR SHOULD IT BE CONSUMED THE SAME WAY The Australian regularly publishes a range of specialist reports and editions from our monthly luxury brands destination Wish business bulletin The Deal and prestige property magazine Mansion Australia to one-off reports about Defence spending or regional development at Toowoomba to Review Magazinersquos annual Hot 10 People to Watch ndash and many more We introduced a new method to produce and promote these high-quality commercially important printed products online to ensure they reflected a premium reader experience and stood apart from the daily news cycle The result has been beautiful-looking editions and a massive spike in engagement

100K PAGEVIEWS

51K PAGEVIEWSPER MONTHAV

READ THE MAGAZINE

READ THE MAGAZINE

PLATFORMS BUILT FOR PURPOSE

NEWS AWARDS 2016 9

NEWSFLASHWE LAUNCHED AN INNOVATIVE NEW PRODUCT DESIGNED TO REFLECT THE WAY CUSTOMERS INTERACT WITH SMARTPHONESNewsflash is an iPhone and Apple Watch product that delivers three daily editions each featuring five stories designed to be read in a few minutes and leave the user up-to-date with the major issues of the day It was devised with two primary objectives to provide utility to customers by making news consumption easy and intuitive and to introduce new audiences to The Australianrsquos journalism and innovation agenda Customers are alerted to each new edition and breaking news via notifications This groundbreaking product also represents News Corp Australiarsquos first foray into wearables

PLATFORMS BUILT FOR PURPOSE

NEWS AWARDS 2016 10

NEWSLETTERSEMAILS ARE A VITAL AND VALUED TOOL IN THE DAILY CONVERSATION WITH OUR READERS CONNECTING WITH A COMBINED AUDIENCE OF 300K+ EACH DAY AND PLAYING A KEY ROLE IN SUBSCRIBER CONVERSIONSA year ago they were also clunky auto-generated ugly and inconsistent ndash but no longer Through the development of a new WordPress design platform and specialist editors we relaunched our newsletters to allow personalised messaging and hand-crafted content delivered consistently on time and adaptable to suit the daily offering The result is a product that serves as a powerful brand ambassador and a system that also allows for nimble niche products ndash like our daily federal election campaign wrap High Noon which boasts an industry-leading open rate of 52

ADDITIONS AND IMPROVEMENTS

NEWS AWARDS 2016 11

READYMAGNOT ALL CONTENT IS CREATED EQUAL ndash NOR SHOULD IT BE CONSUMED THE SAME WAY The Australian regularly publishes a range of specialist reports and editions from our monthly luxury brands destination Wish business bulletin The Deal and prestige property magazine Mansion Australia to one-off reports about Defence spending or regional development at Toowoomba to Review Magazinersquos annual Hot 10 People to Watch ndash and many more We introduced a new method to produce and promote these high-quality commercially important printed products online to ensure they reflected a premium reader experience and stood apart from the daily news cycle The result has been beautiful-looking editions and a massive spike in engagement

100K PAGEVIEWS

51K PAGEVIEWSPER MONTHAV

READ THE MAGAZINE

READ THE MAGAZINE

PLATFORMS BUILT FOR PURPOSE

NEWS AWARDS 2016 10

NEWSLETTERSEMAILS ARE A VITAL AND VALUED TOOL IN THE DAILY CONVERSATION WITH OUR READERS CONNECTING WITH A COMBINED AUDIENCE OF 300K+ EACH DAY AND PLAYING A KEY ROLE IN SUBSCRIBER CONVERSIONSA year ago they were also clunky auto-generated ugly and inconsistent ndash but no longer Through the development of a new WordPress design platform and specialist editors we relaunched our newsletters to allow personalised messaging and hand-crafted content delivered consistently on time and adaptable to suit the daily offering The result is a product that serves as a powerful brand ambassador and a system that also allows for nimble niche products ndash like our daily federal election campaign wrap High Noon which boasts an industry-leading open rate of 52

ADDITIONS AND IMPROVEMENTS

NEWS AWARDS 2016 11

READYMAGNOT ALL CONTENT IS CREATED EQUAL ndash NOR SHOULD IT BE CONSUMED THE SAME WAY The Australian regularly publishes a range of specialist reports and editions from our monthly luxury brands destination Wish business bulletin The Deal and prestige property magazine Mansion Australia to one-off reports about Defence spending or regional development at Toowoomba to Review Magazinersquos annual Hot 10 People to Watch ndash and many more We introduced a new method to produce and promote these high-quality commercially important printed products online to ensure they reflected a premium reader experience and stood apart from the daily news cycle The result has been beautiful-looking editions and a massive spike in engagement

100K PAGEVIEWS

51K PAGEVIEWSPER MONTHAV

READ THE MAGAZINE

READ THE MAGAZINE

PLATFORMS BUILT FOR PURPOSE

NEWS AWARDS 2016 11

READYMAGNOT ALL CONTENT IS CREATED EQUAL ndash NOR SHOULD IT BE CONSUMED THE SAME WAY The Australian regularly publishes a range of specialist reports and editions from our monthly luxury brands destination Wish business bulletin The Deal and prestige property magazine Mansion Australia to one-off reports about Defence spending or regional development at Toowoomba to Review Magazinersquos annual Hot 10 People to Watch ndash and many more We introduced a new method to produce and promote these high-quality commercially important printed products online to ensure they reflected a premium reader experience and stood apart from the daily news cycle The result has been beautiful-looking editions and a massive spike in engagement

100K PAGEVIEWS

51K PAGEVIEWSPER MONTHAV

READ THE MAGAZINE

READ THE MAGAZINE

PLATFORMS BUILT FOR PURPOSE

NEWS AWARDS 2016 12

ORIGINAL VIDEOWE DELIVERED ON AN AMBITION TO CREATE UNIQUE COMPELLING VIDEO TAILORED FOR OUR HUGE SOCIAL MEDIA AUDIENCE

From powerful one-off vignettes to our daily Business Now series to embracing innovations such as 360 cameras our video production reflects best practice in the industry More than 18000000 views on Facebook alone since July 2015 ndash a ten-fold increase ndash prove wersquore hitting the mark

MORE THAN WORDS AND PICTURES

WATCH THE VIDEO

WATCH THE VIDEO

WATCH THE VIDEO

NEWS AWARDS 2016 13

SPREADING THE MESSAGE

SOCIAL MEDIATHE AUSTRALIANrsquoS COMBINED AUDIENCES ON FACEBOOK AND TWITTER TOP 1 MILLION FOLLOWERS ndash GROWING AT 5K EACH WEEK Our offering is constantly evolving shown through our recent use of live Facebook QampAs showcasing our snappers on Instagram newsletter sign-up widgets original video and branded Twitter cards Our 247 presence generates 20 of our total traffic (despite a strict paywall) and countless interactions And itrsquos push-pull social media editors are embedded in the newsroom sourcing rich content to support stories and alerting producers as news breaks

540K FOLLOWERSTWITTER

495K FOLLOWERSFACEBOOK

116K FOLLOWERSINSTAGRAM

50K FOLLOWERSLINKEDIN

NEWS AWARDS 2016 14

INTERACTIVESWHY TELL WHEN YOU CAN SHOW INNOVATION BEGINS INSIDE OUR ARTICLES PAGES Key improvements include a new lsquostickyrsquo video player that follows the reader and widespread use of sophis-ticated lsquothinglinkrsquo interactives that display more on hover Both increase engagement and understanding

142343 VIEWSUS ELECTION GUIDE

136653 VIEWS

FEDERAL BUDGET 2016 22618 VIEWS

GANGLAND EXPOSED

NEW STORYTELLING TOOLS

NEWS AWARDS 2016 15

ADDITIONS AND IMPROVEMENTS

BUSINESSWE REBUILT OUR OFFERING SUCCESSFULLYMERGING TWO TEAMS TO FORM A COMPREHENSIVE ONE-STOP DESTINATION FOR ALL MARKETS AND COMPANIES INFORMATION

The Australian Business Review was bolstered by specialist commentary portal Business Spectator resulting in a new site with data at its heart Interactive widgets and our daily live markets blog were expanded for the relaunch And our readers are always the first to know thanks to three daily newsletter alerts a custom video series and a new focus on social media which has seen off-platform audiences double Plus we supply the News Corp network with valued syndicated content

NEWS AWARDS 2016 16

POLITICAL COVERAGENO MASTHEAD REPORTS ON POLITICS MORE EXTENSIVELY THAN THE AUSTRALIAN OUR NEWS COMMENTARY AND ANALYSIS ARE SECOND TO NONE ACROSS NEWSPAPER AND DIGITAL EDITIONS BUT THERE ARE MANY ADDED DIMENSIONS ONLINE

Consider our 2016 Budget night coverage which included live blogging custom video at-a-glance interactives social media plus special editions of our apps and newsletters triggered by breaking news notifications

Wersquove brought the same energy to the Liberal leadership spill and every day of the federal election campaign which harnesses our new State of Play tools live blogging platform custom newsletter High Noon and on-the-run video updates from the trail

INNOVATIVE DIGITAL EXECUTIONS

NEWS AWARDS 2016 17

IN-DEPTHPOLITICS MAY BE OUR CORE BUSINESS BUT OUR JOURNALISM EXTENDS INTO EVERY ISSUE OF NATIONAL SIGNIFICANCE

CRONULLA RIOTS 10 YEARS ON A LOOK BACK AT ANGER TOLD THROUGH CUSTOM VIDEO AND INTERACTIVES READ NOW

BLOODY DRUGS BATTLE A BRILLIANT INTERACTIVE LONGFORM PACKAGE READ NOW

THE BOOK OF THE DEADSEE A 3400-YEAR-OLD PARCHMENT BROUGHT BACK TO LIFE READ NOW

INNOVATIVE DIGITAL EXECUTIONS

NEWS AWARDS 2016 16

POLITICAL COVERAGENO MASTHEAD REPORTS ON POLITICS MORE EXTENSIVELY THAN THE AUSTRALIAN OUR NEWS COMMENTARY AND ANALYSIS ARE SECOND TO NONE ACROSS NEWSPAPER AND DIGITAL EDITIONS BUT THERE ARE MANY ADDED DIMENSIONS ONLINE

Consider our 2016 Budget night coverage which included live blogging custom video at-a-glance interactives social media plus special editions of our apps and newsletters triggered by breaking news notifications

Wersquove brought the same energy to the Liberal leadership spill and every day of the federal election campaign which harnesses our new State of Play tools live blogging platform custom newsletter High Noon and on-the-run video updates from the trail

INNOVATIVE DIGITAL EXECUTIONS

NEWS AWARDS 2016 17

IN-DEPTHPOLITICS MAY BE OUR CORE BUSINESS BUT OUR JOURNALISM EXTENDS INTO EVERY ISSUE OF NATIONAL SIGNIFICANCE

CRONULLA RIOTS 10 YEARS ON A LOOK BACK AT ANGER TOLD THROUGH CUSTOM VIDEO AND INTERACTIVES READ NOW

BLOODY DRUGS BATTLE A BRILLIANT INTERACTIVE LONGFORM PACKAGE READ NOW

THE BOOK OF THE DEADSEE A 3400-YEAR-OLD PARCHMENT BROUGHT BACK TO LIFE READ NOW

INNOVATIVE DIGITAL EXECUTIONS

NEWS AWARDS 2016 17

IN-DEPTHPOLITICS MAY BE OUR CORE BUSINESS BUT OUR JOURNALISM EXTENDS INTO EVERY ISSUE OF NATIONAL SIGNIFICANCE

CRONULLA RIOTS 10 YEARS ON A LOOK BACK AT ANGER TOLD THROUGH CUSTOM VIDEO AND INTERACTIVES READ NOW

BLOODY DRUGS BATTLE A BRILLIANT INTERACTIVE LONGFORM PACKAGE READ NOW

THE BOOK OF THE DEADSEE A 3400-YEAR-OLD PARCHMENT BROUGHT BACK TO LIFE READ NOW

INNOVATIVE DIGITAL EXECUTIONS

NEWS AWARDS 2016 18

HAVING FUN WITH READERS

404 PAGEWE TOOK THE WORST PAGE ON OUR SITE AND MADE IT THE MOST POPULAR A decision to produce unique entertaining content (courtesy of resident satirist James Jeffrey of Strewth fame) to repurpose a traditionally dull broken links page caused a media storm of approval

BUZZFEED

ldquoThe Australianrsquos 404 pages are a hilarious satire of Aussie

politiciansrdquo

MASHABLE

ldquoIf you hit the wrong key while reading The Australian yoursquore in

for an awesome surpriserdquo

REDDIT

ldquoThe Australianrsquos 404 Error Page Is Now A Treasure Trove Of

Hilarious Quotesrdquo

SEE MORE 404 FUN

NEWS AWARDS 2016 19

CONCLUSION

THE AUSTRALIAN USES TECHNICAL INNOVATION TO ENHANCE WONDERFUL STORYTELLING TO CONNECT WITH A GROWING PREMIUM ONLINE AUDIENCE Our digital offering complements and deepens a relationship with newspaper readers who value authoritative professional journalism We never stop seeking to improve our offering leading the way at News Corp and beyond

THANK YOU FOR CONSIDERING THEAUSTRALIANCOMAU FOR WEBSITE OF THE YEAR