The Athlete's Foot Portfolio

I3 PRESSURE TEAM COLORS

NOW AVAILABLE

H A R D W O O D H O O K U P S

NBA HARDWOODCLASSICS NIGHTS JERSEYS

© 2003 Reebok Int'l. REEBOK, RBK and are reg. tms of Reebok. © 2003 NBA Properties, Inc. NBA, the NBA logo and NBA team identifications are tms of NBA Properties, Inc. and their member teams.

Rbk I3 Pressure - 12/2003

SLAM Magazine full-page ad

Window sign for look fixture 38x50Pre-release bag stuffer flyer

I3 PRESSURE TEAM COLORS01.15.04

SELECT LOCATIONSFOR A LOCATION NEAR YOU CALL

1–800–353–FOOT

AVAILABLE AT





SELECT LOCATIONSFOR A LOCATION NEAR YOU CALL

1–800–353–FOOT

AVAILABLE AT


I3 PRESSURE TEAM COLORS01.15.04


76ERS

KINGS

LAKERS

RINGER T: BULLS & 76ERS (wht)

WATERFALL #2

RINGER T: KINGS & LAKERS

STRAIGHT ARM

CLIPPERS

SPURS

BULLS

WATERFALL #1JERSEYS: SPURS

I3 Pressure fixture - merchandised mock-up


I3 PRESSURE TEAM COLORS

NOW AVAILABLE



N is for fit - 11/2004

Window sign for look fixture 38x50

Lease line/ladder sign 24x84

Billboard

New Balance vendor specific shoe chart

{ fitprint scanner pad stretch vinyl graphic

Street Team coupon

Urban remodel - 10/2003

Two-phase lenticular vendor wall graphics Store photo with lenticular application Wall and Cash Wrap mock-up with wallpaper

Stretch vinyl wallpaper graphic

“for her” store remodel - 3/2004

306

Join the Frequent Buyers Program where you can receive a pair of shoes for half price with the purchase of five (5) pairs. Ask a Fit Specialist for details.

* Based on average price of shoes purchased. Valid only at participating locations.

FREQUENT

BUYER PROGRAM

CHECK

ACCEPTANCE

The Athlete's Foot gladly accepts personal checks for the amount of purchase only with:

> a valid U.S. driver's license

> your name, street address and phone number imprinted on check

We cannot accept:

> money orders, cashier's checks, credit card drafts, starter checks, business checks, and third-party checks

All returned checks are subject to service fee.

The Athlete's Foot reserves the right to refuse any check.

The Athlete's Foot offers a rewarding and challenging future. Ask a Fit Specialist for details on how to join our dynamic team.

CAREER

OPPORTUNIT IES

The Athlete's Foot will gladly accept returns or exchanges of all unworn merchandisepurchased from any one of our stores with:

> sales receipt (dated no more than 30 days before return/exchange)

> valid photo ID

Credit card purchase will be credited to the credit card and may not be returned for cash.

Check purchases may not be returned for cash until 10 days after purchase.

REFUNDS/

EXCHANGES

We Prefer

Adjusted back wall logo

“for her” policy sign

“for her” shade graphics

basketballbasketball

get

fitget fitget fit

WWW.THEATHLETESFOOT.COM

exclusiveexclusiveavailable only at

get

fitWWW.THEATHLETESFOOT.COM


newnewarrivalarrival


SALE

AND UP

$498 $498


SALE

AND UP

$998 $998


$1998SALE $1998

AND UP


SALE

AND UP

$2998 $2998


SALE

AND UP

$3998 $3998


SALE

AND UP

$4998 $4998


UP TO

20%OFF20%OFF


UP TO

25%OFF25%OFF


UP TO

30%OFF30%OFF


UP TO

33%OFF33%OFF


UP TO

40%OFF40%OFF


UP TO

50%OFF50%OFF


Your choice of The Athlete's Foot 3 packEqual or lesser value

Buy 1 Get 1

FREEBuy 1 Get 1

FREE


Buy 2 Get 1

FREEBuy 2 Get 1

FREEYour choice of The Athlete's Foot SocksApplies to socks priced up to $499

Free socks of equal or lesser value

“for her” 17.5” ladder/seating unit toppers

“for her” 11x7 promo toppers

classicclassics

leisureleisure

sandalssandals

cross- cross-trainingtraining

outdooroutdoor

tennistennis

fitnessfitness

runningrunning

walkingwalking

“for her” category ovals

“for her” ladder POP

New { fitprint classification POP - 12/2003

New { fitprint classification POP for scanner unit

Old performance section setup for lit wall Old scanner POP

{ fitprint technical shoe chart

Vendor tech sheet

New { fitprint classification for performance section for lit wall

MOTION CONTROLDesigned to control mobile feet withexcessive pronation.ROLLING IN

STABILITYBlend of cushioning and motion controlthat allow feet to pronate naturally.NEUTRAL

CUSHIONINGDesigned to maximize efficient runnerfoot impact and runner with rigid arch.ROLLING OUT

MOTION CONTROLDesigned to control mobile feet withexcessive pronation.ROLLING IN

STABILITYBlend of cushioning and motion controlthat allow feet to pronate naturally.NEUTRAL

CUSHIONINGDesigned to maximize efficient runnerfoot impact and runner with rigid arch.ROLLING OUT

Asics GEL–Evolution

MOTION CONTROL

Adidas Supernova Control

STABILITY

New Balance 991

STABILITY STABILITY

Asics GEL–Nimbus VI

CUSHIONING CUSHIONING

Asics GEL–Foundation

MOTION CONTROL

Asics GEL–Kayano X

STABILITY

New Balance 1221

STABILITY STABILITY

Brooks Radius 04


Brooks Beast

MOTION CONTROL

Asics GT–2090

STABILITY

Nike Shox FSM

STABILITY STABILITY

Mizuno Wave Creation 5


Mizuno Wave Alchemy

MOTION CONTROL

Brooks Adrenaline GTS 5

STABILITY

Reebok Premier Road Lite II

STABILITY STABILITY

Mizuno Wave Rider 7


New Balance 856

MOTION CONTROL MOTION CONTROL

Mizuno Wave Mercury 4

STABILITY

Reebok Premier Road Plus

STABILITY STABILITY

Nike Air Zoom Miler


MOTION CONTROL

Mizuno Wave Nirvana

STABILITY

Saucony 3D Grid Hurricane 6

STABILITY STABILITY

Nike Air Zoom Swift IV


MOTION CONTROL

New Balance 717

STABILITY

Saucony Grid T4

STABILITY STABILITY

Reebok Premier Cushion II


MOTION CONTROL

New Balance 765

STABILITY

Saucony Grid Omni 4

STABILITY STABILITY

Reebok Premier Ultra


4TH QTR 2004 TECHNICAL SHOE CHART

men’s

Asics GEL–Evolution

MOTION CONTROL

Asics GT–1090

STABILITY

New Balance 991

STABILITY STABILITY

Adidas Supernova Cusion

CUSHIONING

Nike Air Zoom Swift IV

CUSHIONING

Brooks Ariel

MOTION CONTROL

Asics GT–2090

STABILITY

New Balance 1221

STABILITY STABILITY

Asics GEL–Cumulus IV

CUSHIONING

Nike Shox Bella

CUSHIONING

New Balance 856

MOTION CONTROL

Asics GEL–Kayano X

STABILITY

Reebok Premier Road Lite II

STABILITY STABILITY

Asics GEL–Nimbus VI

CUSHIONING

Reebok Premier Cushion IIDMX

CUSHIONING

MOTION CONTROL

Brooks Adrenaline GTS 4

STABILITY

Reebok Premier Road Plus

STABILITY STABILITY

Avia ECS 2060

CUSHIONING

Saucony Grid Trigon

CUSHIONING

Mizuno Wave Mercury 4

STABILITY

Saucony Grid Hurricane

STABILITY STABILITY

Avia ECS Euphoric


MOTION CONTROL

Mizuno Wave Nirvana

STABILITY STABILITY STABILITY

Brooks Dyad


MOTION CONTROL

New Balance 717


Mizuno Wave Creation


MOTION CONTROL

New Balance 765


Mizuno Wave Rider 7


women’s

VENDOR TECH SHEET

ABZORBNew Balance’s cushioning technology. Providesmaximum heel and forefoot shock absorption.

TS2Transitional Support System. Pronation control andsmooth transition through gait cycle.

ACTEVA MIDSOLEHomogeneous foam cell structure resistant tocompression set.

ROLLBARGraphite rollbar is a lightweight flat or molded piece ofgraphite material biomechanically positioned in themidsole, which maximizes rearfoot stability. Rollbar canbe combined with a TPU medial and/or lateral post canprovide excellent motion control.

STABILITY WEBStability Web provides midfoot support and torsionalstability while reducing weight.

GRIDSaucony’s patented technology. A woven configurationof hytrel filaments, which provides superior cushioningand stability by centering the heel on impact.

30 DEGREE GRIDThe 30 degree angled strands on the lateral side providecushioning at the appropriate angle of impact. Upon heelstrike, the strands collapse forward to provide a smoothertransition while the 90 degree strands on the medial sideprovide stability and limit over-pronation.

ARCH-LOCK MIDFOOT WRAPThe arch-lock midfoot wrap provides superior control andsupport by surrounding the midfoot area with overlastedmaterials and locking them with the midsole unit.

HRC (High rubber Compound)The forefoot HRC Pad provides responsive cushioning inthe later stages of the gait cycle. The rearfoot HRC Padadds additional cushioning in the heel strike area.

HYDROFLOWBrook’s signature cushioning technology. It absorbsshock, stabilizes the heel and returns energy back to thefoot stride after stride.

PDRB (Progressive Diagonal Rollbar)This dual density post is biomechanically engineered toallow for the progressive pronation control as the footrolls inward and creates a smoother transition from themidstance phase into the propulsion phase.

DRB ACCELHigh density molded TPU engineered into the midfoot fortorsional stability. A softer density is placed on the lateralfor smooth ride and a firmer density is placed on themedial for added stability.

S257Durable and energy efficient midsole compound utilizedas an insole board for even more cushioning andflexibility.

HPR High density carbon rubber for increasedtraction and durability.

GEL CUSHIONING SYSTEMAsic’s cushioning technology. Provides maximum shockabsorption.

IGS (Impact Guidance System)Designed to absorb shock at the heel strike, guide thefoot to a neutral position at mid-stance and maintain aneutral foot position through toe-off.

DUOTRUSS SYSTEMTwo (2) density system that links the rearfoot and forefootto maintain midfoot support.

DUOMAX MEDIAL POSTProvides static stability and supports the midfoot. Foundin most stability and motion control shoes. Able to slowthe rate of pronation for runners who overpronate.

SPEVAProvides increased midsole durability and shockabsorption.

BIOMORPHIC FITTM

Provides enhanced upper fit and comfort whiledecreasing potential for irritation.

WAVE TECHNOLOGYMizuno’s cushioning technology. The only technologythat combines two (2) distinctly different elements thatare both necessary in great running shoes.

VS–1VS-1 absorbs shock and enhances cushioning propertiesby resisting compression set, thus extending thecushioning life of running shoes.

BIOLOCKBiolock is simple, yet revolutionary heel-fit system thatallows for the best heel fit available and enhancesperformance by eliminating heel slippage to reducewasted motion.

INTERCOOLIntercool solves the problem of heat and humidity build-upin a running shoe by incorporating a full-length ventilationsystem in the sole of the shoe that removes heat andhumidity from the foot through a system of ventilationholes.

ADIPRENEMaximizes heel protection and stability through superiorshock absorption and extra protection from harmfulimpact forces.

ADIPRENE +Maintains forefoot propulsion and efficiency by retainingnatural propulsion forces for greater forefoot efficiency.

TORSIONCreates stability and control by allowing the naturalrotation between the rearfoot and the forefoot while alsoproviding midfoot support.

CLIMACOOLSupplies ventilation and moisture management. This cre-ates a cooling effect for the entire foot and increases footbreathability. Climacool reduces discomfort of moisturebuild-up and overheating.

DMX FOAMDMX Foam is a cushioning technology that is made froma highly resilient compound that provides the ultimate incushioning and protection. DMX Foam is made of asofter compound that provides cushioning from heel toforefoot.

DMX SHEARVertical/horizontal cushioning reduces stress of heelimpact.

3D ULTRALIGHT3D Ultralight outsole material replaces traditional rubberoutsole construction to produce lighter, more flexible,smoother riding footwear.

TPU TRANSITION BRIDGEProvides support for heel to forefoot transition while alsoproviding stability for the overpronator.

PLAY DRY LININGA moisture management system that helps keep youcooler, drier and more comfortable.

AIR SOLEDurable. Versatile. Revolutionary. Nike Air was the firstair technology developed Nike, and it changed the waywe think about cushioning: encapsulated air to cushionthe footstrike in athletic shoes.

SHOXA revolution in cushioning and impact protection. NikeShox technology provides an optimal environment forcushioning, a slower rate of impact loading and a uniquelyresponsive feel.

ZOOM AIRLightweight, super-responsive performance cushioning.Incredibly thin, Zoom Air brings the foot closer to theground, for optimal feel and aggressive maneuverability.

FOOTBRIDGENike’s stability/motion control technology that provides afirmer medial post to slow the rate of pronation inoverpronators.

Locker Room new concept design - 5/2004

Locker Room - approved preliminary logo

Wall design mock-up Retail space mock-up

Pantone swatch set

dressingroom

seat

ing

seat

ing

seat

ing

seat

ing

seat

ing

seat

ing

seat

ing

table

table

display

PANTONE 285 PANTONE 284

PANTONE 2592 PANTONE 287

Locker Room floor plan

The Athlete's Foot Portfolio

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