Let’s take a look…

16% in 5 years

10% is dermocosmetics

New markets have emerged

like China, Brazil, Saudi

Arabia and Russia

Skincare

Industry

Source: Resource Pack for Brandstorm 2016

Digitalization

Customization

E commerce

Geolocation

Source : Resource Pack Brandstorm 2016

Industry

Trends

Always & everywhere

More than 80% of people are using

smartphones

s w o T Brand Name

Quality

Commitment Price

Online

presence Millennials

Market

growth

Digitalization

Competition

Consumer

Confusion

MILLENNIALS

34%

MAKE UP

OF THE TOTAL WORLD

POPULATION

Word of

Mouth

VALUE 70%

ALMOST

Supports a Cause

WOULD BE MORE WILLING TO MAKE A PURCHASE FROM A COMPANY IF THEIR PURCHASE

50%

Community

Content

Creators &

Users

Tech savvy Health

Conscious

Social Media

They value

experience

and have a

huge spending

power

exercising more

eating smarter

smoking less

using apps to track training

data, and online information to

find the healthiest foods.

Source:Goldman Sachs Global Investment Research & monitoringthefuture.org We

lln

ess

So

urc

e:

Re

sea

rch

to

100 p

eo

ple

glo

ba

lly

“What millennials think about La Roche-Posay”

3 out of 4 think that dermatologist’s opinion is very important 60%

Know La Roche-Posay

as a brand

Brand Insights

Quality

Pharmaceutical

Safe & effective

Blue &White

65%

48%

35%

30%

Our Global Research

2/3 of time spent

online is on Social

Media

have at least 2 Social Media accounts

Snapchat: the new

online hotspot

Source: Research to 100 people globally

is a global trend

travel multiple

times a year

68%

Fitness

51%

Let us introduce you to...

A new social media based on

wellbeing and fitness.

The perks of a typical social media based on

the fitness global trend.

Always online

Health oriented

Geolocation

benefits

But how does #weact work?

Maya

22 years old from Tokyo

• student

• Traveler

• Working out

• Healthy diet

Rating system

Followers

Prizes

Gifts

User’s Profile

Photos

Videos

Status

Skin Checker

Type of skin

Sun Sensitive areas

Proposes products

#1

Shop your favorite La Roche-Posay product from your smartphone!

#2

Travelers & Geolocation

Weact

Hi Maya, you're in Sweden!

Check which products you

should use here for a healthier

skin and where you can get

them from!

#3

Your activities on weact!

#4 16/10/5

7.50

La Roche Posay

supports the creation

of a new institute

against skin cancer in

South Korea.

Do you care?

I CARE

#5

JOIN THE

CAUSE

Ambassadors

75%

Of women are more influenced by

vloggers & friends

56%

Of men are more influenced by

athletes & friends

An athletic blogger/ vlogger who is skin sensitive and has a

suiting lifestyle.

A typical Millennial. A 17 year-old public figure,

Skater and Photographer.

A successful 22 year-old tennis player,

participating in the Olympics 2016.

A successful 29 year-old tennis player,

participating in the Olympics 2016.

Weact Activation

Post Launch

February 5th

Launch

August 5th

Pre Launch

June 5th

Pre launching

#runforRio

Download the

app tool

Start running as

much as you can Screenshot your

achievement

Upload it on

instagram using

the #runforRio

#LRP and #weact

Win a lifetime

experience at

Rio’s Olympic

Games

1 2 3 5 4

Path to win

Brooklyn Beckam on

Snapchat

#runforRio

Andy Torres on

Facebook Genie Bouchard on

Instagram

7.2 km

Pre-Launch ing

Off l ine presence

Airport Virtual Reality Stand

Rio

Paris

London

New York

Tokyo

Launching

Olympic Games

05/08/2016

Rio De Janeiro

Brazil

The Biggest athletic event

Watch Olympic

Games live at #Weact

A drone selfie at the start ceremony

Updates and backstage

Athletes’ support

Live streaming

The first account on Weact

Android iOS

Ava i l ab le fo r

WeAct

Windows

Website Social Media SEO & SEM

Dig

ita

l str

ate

gie

s

Email Marketing Blogging

Vlogging UX/ UI

Online News

La Roche-Posay

Website

SOCIAL MEDIA PORTFOLIO The WEACT’s digital presence on other social media platforms is a must.

Weact on

Snapchat

Style Scrapbook

I apply La

Roche-Posay’s

thermal Spring

Water

…

…

-

This new app by La Roche-Posay is really cool. Be sure to check it out!

#running #weAct #larocheposay

Andy Torres Rafael Nadal

Shop Now Latest News Skin Checker

La Roche-Posay introduces its new app, WeAct! It’s a brand new platform that centralizes in fitness and wellbeing issues and provides multiple amusing and educative features. Join WeAct here www.weactapp.com and find out from first hand its many possibilities! Kind Regards, The La Roche-Posay team

Newsletters

Post -Launching

22/2/2017

TODAY’S LIVE SESSION:

4:00 pm 20 Minutes

SESSION DETAILS

Maya Settings | Logout

: Live Dermatologist Sessions #1

#2 : Chatbots

Offline Actions

Weact on pharmacies

Campaign Objectives

For the first 6 months

1 million #weact hashtag

100 million users in Weact

Sales Increase for the LRP

Uplift in

User Generated Content

16%-19%

Weact will put La Roche-Posay into

Millennials’daily routine.

Thank you!