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The Association of International Education Administrators is a member organization that engages leaders

to shape the future of higher education in a global context.

AIEA has been the only member association exclusively focused on leaders in international higher education for nearly 40 years.

Our members and conference participants are professionals who lead comprehensive internationalization at higher education

institutions.

The AIEA Annual Conference brings together these decision-makers in an event that is focused and manageably-sized.

AIEA aims to provide an experience that demonstrates how your products and services provide solutions to

our members’ challenges and opportunities for strengthening their institutions’ goals.

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In This Guide –

AIEA Members and Conference Participants AIEA ANNUAL CONFERENCE OPPORTUNITIES

• Signature Opportunities • Thought Leadership • Focused Opportunities • Pre-Conference Events • Virtual Partner Resource Center • Institutional Support • Digital Ads and Branding

RECOGNITION LEVELS

NEXT STEPS

This guide includes suggestions to get the process started – we invite you to contact us with

your own suggestions with how you would like to engage our AIEA network.

secretariat@aieaworld.org

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Signature Events AIEA’s signature events are key ways of connecting with conference participants with high visibility and the opportunity to give brief remarks at full-conference events.

Partner Featured Event

Two available A partner featured event gives a partner organization or company the opportunity to host a one to two-hour workshop, discussion, mini-conference or symposium, or other event for AIEA Conference Participants. Held at a time where there are no competing sessions (such as Tuesday or Wednesday morning or evening, or the Thursday after the conference), the event is included as a part of the conference schedule.

The content of this event is up to the partner organization - it is an opportunity for thought leadership, speakers, discussion, or other innovative material of interest to AIEA members. The title and description is also the organization’s choice.

This package also includes a one-hour Partner Day Spotlight Session on Monday. Partner Day is open to all conference participants, as well as others who would like to attend but do not register for the full conference. Spotlight Sessions are a full hour session with content provided by the organization.

The partner organization will also receive a list with contact information for all who attended the two events (for attendees who opt-in to their information being shared). Partner Feature Events packages put organizations at the Platinum level, and also include a wide range of other Platinum-level benefits including extensive branding, complementary memberships, conference registrations, a listing in the Virtual Resource Center, and pre-conference messaging.

Plenary Panels and Keynotes

Four available AIEA is known for plenary keynotes and panels that are relevant, engaging, and address the conference theme from experts who bring different perspectives. The 2021 Conference will include four keynote plenaries (subject to change): Plenary 1: Future of Higher Education Panel Plenary 2: Entrepreneurship Ecosystems Plenary 3: Former UNESCO Director-General Madame Irina Bokova Plenary 4: Multilateralism/Unilateralism in Global Science

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Supporting Plenary Panels and Keynotes affords a high level of visibility, as they are full-conference events with no competing sessions and that typically draw a large audience. This package includes two minutes to address participants at one of these events -- either live via video, or with a pre-recorded video produced by your organization and provided to AIEA. The two minutes of content will also be included in the on-demand video of the keynote for participants to watch at a later date. The partner organization will also receive a list with contact information for all who attended the event (for attendees who opt-in to their information being shared). These packages put the organization at the Gold level and include a wide range of other Gold benefits including extensive branding, complementary memberships, conference registrations, and a listing in the Virtual Resource Center.

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Thought Leadership Organizations looking to have a dedicated time to share data, practices, resources, and information about services with conference participants can take advantage of these opportunities, positioning organizations as thought leaders in the field.

Partner Day Spotlight Sessions

Multiple available

Organizations looking to have a dedicated time to share data, practices, resources, and information about services with conference participants can take advantage of Spotlight Sessions.

These hour-long sessions offer a platform to share in-depth content with AIEA conference participants. The sponsoring organization selects the content of the information session, including the presenters and topics that appeal to senior-level administrators at higher education institutions. These sponsored sessions are held during a dedicated time slot with no other full-conference events scheduled aside from other Spotlight Sessions or Spotlight Features.

Because these sessions are during Partner Day (February 15), they are open to both full-conference participants as well as those who are registering for the free Partner Day. Partner organizations are welcome to invite their networks to attend this session if desired.

The partner organization will also receive a list with contact information for all who attended the event (for attendees who opt-in to their information being shared).

Partner Day Spotlight Features

Multiple available Spotlight Features are shorter versions of Spotlight Sessions that take place during Partner Day. Fifteen or 30-minute sessions are available. These sessions are held on Partner Day (February 15, 2021).

The partner organization will also receive a list with contact information for all who attended the event (for attendees who opt-in to their information being shared).

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Focused Events The AIEA Annual Conference includes several events targeted towards specific groups of AIEA members and an opportunity to speak directly to these groups or the conference at large.

Award Presentation Supporter

Three available

AIEA recognizes contributions to the field of international education leadership through four awards presented at the Annual Conference each year: the Charles Klasek Award for exceptional service to the field of international education; the Harold Josephson Award for Professional Promise in International Education for graduate student research; the Timothy J. Rutenber Award for service to the association; and the Innovation Award in Internationalization. Learn more about AIEA Awards: https://www.aieaworld.org/aiea-awards-

At the 2021 Conference, these awards will be presented throughout the conference prior to sessions or other conference events. Show your support for AIEA and award recipients through this opportunity.

Award Presentation Supporters will receive a two-minute pre-recorded video or two minutes of live remarks to all participants prior to the announcement of award recipients.

The partner organization will also receive a list with contact information for all who attended the event (for attendees who opt-in to their information being shared).

AIEA Networking Break Dialogues

Multiple available

Just prior to the start of a session block or plenary keynote, engage with members through a ten minute live-streamed chat with others at your organization. Open to all, these are a great opportunity to discuss a trend in the field that you are addressing or other information to international education leaders.

The partner organization will also receive a list with contact information for all who attended the event (for attendees who opt-in to their information being shared).

AIEA Networking Break Video

Multiple available

Just prior to the start of a session block or plenary keynote, share information about your organization, products, or services through a two-minute pre-recorded video. Open to all conference participants.

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Newcomer Orientation

One available (reserved 2021) Host this gathering of SIOs who are new to the conference, eager to maximize their time at the event. Offers a chance for meaningful engagement with a receptive first-time audience.

The Newcomer Orientation package includes a logo incorporated in the session presentation and three- minute remarks at the event. The partner organization will also receive a list with contact information for all who attended the event (if attendees opt-in to their information being shared).

This package also includes the opportunity to welcome participants to the Newcomer Chat on Tuesday morning - a short networking event for new conference participants.

Closing Experiences

Two available

New for 2021, AIEA is pleased to announce two closing experiences as an entertaining and informal way for participants to network and enjoy the company of colleagues.

AIEA’s Got Talent (Tentative)

Prior to the conference, AIEA participants will be invited to submit a brief video of a student performance from their institution. Possibilities include dance performances, music performances, or other performances from the institutions’ arts program. On Wednesday, these will be shown to conference participants at the end of the day as a closing experience. Participants will vote on their favorite and the winning institution will receive recognition and potential monetary award pending support from a partner.

This package includes a two-minute pre-recorded video or two minutes of live remarks to all participants, as well as branding when this opportunity is introduced to participants with the call to participate.

The partner organization will also receive a list with contact information for all who attended the event (for attendees who opt-in to their information being shared).

Cocktail Hour (Tentative)

On Tuesday, participants will be invited to a cocktail-making class at the end of the day as a closing experience.

This package includes a two-minute pre-recorded video or two minutes of live remarks to all participants, as well as branding when this opportunity is introduced to participants with instructions on how to follow along.

The partner organization will also receive a list with contact information for all who attended the event (for attendees who opt-in to their information being shared).

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Senior SIO Event

One available The Senior SIO Event is a virtual meet-up during the conference for those who have been in SIO positions or AIEA members for ten years or longer.

This package includes a two-minute pre-recorded video or two minutes of live remarks to all participants, as well as branding on the invitation email sent to these participants.

The partner organization will also receive a list with contact information for all who attended the event (for attendees who opt-in to their information being shared).

Women’s Networking Mix and Mingle

One available The Women’s Networking Mix and Mingle is a virtual meet-up for international education for conference participants who identify as a woman in a way that is significant to them.

This package includes a two-minute pre-recorded video or two minutes of live remarks to all participants, as well as branding on the invitation email sent to these participants.

The partner organization will also receive a list with contact information for all who attended the event (for attendees who opt-in to their information being shared).

Delegation Meet-Up

One available The Delegation Meet-Up is an opportunity for conference participants to meet with members of delegations from outside the U.S. for discussion around topics of interest or partnership-building.

This package includes a two-minute pre-recorded video or two minutes of live remarks to all participants, as well as branding on the invitation email sent to these participants.

The partner organization will also receive a list with contact information for all who attended the event (for attendees who opt-in to their information being shared).

If you would like to host a different event for conference participants that is co-branded with AIEA and listed in the program, contact AIEA for more information!

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Pre-Conference Events A virtual conference easily allows for multiple events before the start of the main conference.

Networking Meet-Up Hosts

Three available AIEA will host three networking meetups for registered participants prior to the conference. These meetups are over the Zoom Meeting platform, and will involve participants chatting in randomly selected breakout groups on topics and trends of interest.

A Networking Meet-Up package includes two minutes of live remarks at the Meet-Up via the Zoom Meeting platform, as well as branding around the event. The partner organization will also receive a list with contact information for all who attended the event (for attendees who opt-in to their information being shared).

Networking Meet-Ups will take place twice in January, once prior to the conference in February, and once after the conference in February or early March.

Pre-Conference Workshops

Six available AIEA hosts several pre-conference workshops prior to the Annual Conference. The topics for the 2021 conference include:

● Entrepreneurial educational leadership (1/13/2021)

● The role of international educators in cultivating racial healing (1/15/2021)

● Virtual exchange (1/13/2021)

● The future of academic leadership: Career planning and preparation (1/15/2021)

● The future of study abroad - in partnership with the Forum on Education Abroad (1/20/2021)

● Data-informed leadership - in partnership with ACE (1/20/2021)

A Pre-Conference Workshop package includes two minutes of live remarks at the workshop via the Zoom Meeting or Webinar platform, as well as a sponsored slide with your logo at the beginning of the workshop. The partner organization will also receive a list with contact information for all who attended the event (for attendees who opt-in to their information being shared). Your logo will also be featured on the workshops page of the AIEA website, and a complementary registration to the workshop included.

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Virtual Conference Resource Center The virtual partner resource center is a feature in the virtual conference for organizations to provide information for participants.

Components include:

● Logo

● Description

● Contact information

● 1:1 appointments

● Chat feature

● Zoom meeting capabilities

● Resource center for material uploads including videos, .pdf files, links, and more!

The conference program will include at least one hour each day for the Virtual Partner Resource Center that does not conflict with plenaries or conference breakout sessions. All organizations who pay for a spot in the Virtual Partner Resource Center will receive one complimentary conference registration.

Organizations in the Virtual Partner Resource Center will have access to a Zoom meeting room throughout the conference, which we recommend utilizing for scheduled meetings with participants.

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Institutional Support

AIEA has two special opportunities for member non-profit institutions (HEIs) who would like to show their support for the organization and gain visibility at the 2021 conference. These opportunities are not available for organizational members or for-profit institutional member institutions.

Conference Supporter: Conference Billboard Prior to many of the plenary keynotes or full-conference sessions, AIEA will display static ads to participants. The conference billboard is an opportunity to highlight your institution or institutional program for conference participants.

Conference Supporter: Virtual Partner Resource Center Listing Special pricing for a Virtual Partner Resource Center Listing for AIEA Institutional (Non-Profit) Members. (Note: at the Conference Supporter level, this does not include a complementary conference registration).

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Branding and Digital Ads Raise awareness of your brand with AIEA participants through one of the many opportunities below. Interested in an opportunity that is not listed? Contact AIEA and let us know.

Presenter of One-on-One Conference App One available AIEA Conference Participants have the option of connecting with other participants through messaging on the the One-on-One Conference App. As presenter of this app, your logo and the name of your organization would be featured on the app page for all participants.

Use of Conference Registrant List Multiple available Organizations provide 75-word descriptions and a link in an email that features a total of three sponsors. AIEA sends the email out to all participants who opt-in to receiving sponsor messages; email addresses are not provided. The link can lead to the sponsor’s webpage or a special page created for conference participants with information about how to set up a meeting, invitations to an event or session, etc. Use of Conference Registrant Mailing Address List Multiple available AIEA will provide the physical mailing address of all registrants who opt-in to having their information shared. Organizations may use this list one time only to send a promotional item of your choice to participants (AIEA to approve swag before sending). Note - the organization is responsible for the procurement and shipping of items.

Plenary Billboards Multiple available A static image provided by the organization which will play on a slideshow with other billboards prior to conference events.

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Recognition Levels Recognition levels at the AIEA Annual Conference are designated to organizations whose total contribution to the conference (not including conference registrations) falls under each level. Additional complementary benefits are based on an organization’s level.

Platinum $15,000+ Gold $8,000-$14,99 Silver $4,000-$7,999 Bronze $2,500-$3,999 Star $1,000-$2,499*

*Excluding those solely in the Virtual Partner Resource Center

Benefits Include:

Star Bronze Silver Gold Platinum Access to one-on-one appointments x x x x x

Listing on Conference Information Page x x x x x

Logo and link on AIEA Website x x x x

Interactive Partner Center Listing x x x

Conference “Billboard” x x

Complementary 2021 - 2022 AIEA memberships 1 2

2021 Conference Registrations 3 5

Featured in AIEA Social Media posts x x

Featured in AIEA Email Blast x

Featured on front page of AIEA website x

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Next Steps

To learn more, please contact the AIEA Secretariat (secretariat@aieaworld.org).

If there are other sponsorship or partnership opportunities that are not described in this document but that are of interest, please feel free to let us know.

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