Colour Scheme The colour scheme is mainly black and white as is the movie. Therefore the poster indicates what to expect when watching. The only colour on the poster is the use of red, which is prominent and also links to love and romance which is the genre of the film. It is not a conventional silent movie poster created in 1920’s and 30’s as these included vibrant colours to attract attention. A black and white poster is irregular know and therefore makes an impact.

Images The image gives a clear indication to the genre of the movie. It appears to link to the style of older movies due to it being black and white but also due to the exaggerated poses of the actors. The image appears sharp and professional because of the use of rule of thirds, which means their faces are central on the poster. Also their faces are the brightest area of the image so that the audience’s eyes are drawn to their facial expressions which suggest they are in love.

Text There is very little text on the poster. This may have been to keep the focus on the image and the title. The main actors and director has been included because they are significant and it is a regular convention for modern posters.

Film Title Design The title is a mixture of simple and Italic writing. The use of red draws attention to the title as it is the only use of colour on the page. Other than colour, the two uses of fonts create a contrast. The word Artist is tall and straight, while also linking to the text used in silent movies titles and title cards. Therefore it is making the style of the movie obvious to the audience.

Institutional Information The usual convention on movie posters is to list the production companies involved. Here their logos are lined up along the bottom Placing them at the bottom is the usual convention as it does not pull focus as way from the image, title or the other text of interest. The information on this poster is unconventional because usually more information such as producers, costume directors and music composers are included. This may not be there because it would affect the appearance of the poster.

Iconography The use of 1920’s style clothing and the exaggerated romantic element is iconic to silent movies and shows the movie is trying to represent a classic silent move as apposed to including modern feature. It is not a traditional silent movie poster which would have been very colourful. There for the poster shows the contemporary audience what to expect.

Guttenburg Principal The page does not fully represent the use of the principle because it strong areas have been left black as well as weak areas. However this means the image and title is central and frames drawing the audience to them anyway.