The Art of Writing Effective Job Postings
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Say Goodbye to “Post and Pray” The Art of Writing Effective Job Postings
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Because a job posting is your company’s first touchpoint with talent, it’s critical to understand how to write it effectively. Job titles, company descriptions and word choice can all affect a candidate’s perception of your company and ultimately their decision to apply. Don’t let top performers slip through your fingers by missing the mark in your job postings. Use these easy tips to improve your ads and increase results.
Transcript of The Art of Writing Effective Job Postings
Say Goodbye to “Post and Pray”The Art of Writing Effective Job Postings
AN ONLINE JOB POSTING IS MORE THAN JUST A
PLATFORM TO ADVERTISE YOUR OPEN POSITIONS
IT’S ALSO A SALES OPPORTUNITY
Why?
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The job is the product
Your candidate is the customer
You’re selling an opportunity
HOW CAN YOU PREPARE A BETTER SALES PITCH?WRITE MORE EFFECTIVE
JOB POSTINGS
Clear Job Titles
Concise Job Descriptions
Compelling Company Story
Optimized Ads
Here’s How
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Clear Job Titles
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Clear Job Titles
Job seekers only spend 47 seconds scanning one page of search results.
That means the opportunity to reach the best candidates before your
competitors happens within seconds.
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What can you do to win?
Be clear and conciseUse common terms your job seeker would use
Inefective Director of First ImpressionsEffective: Administrative Assistant or Receptionist
Avoid keywork overloadKeep the length to around five words or less
Don’t use shortcutsAvoid only using acronyms or abbreviations
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Concise Job Descriptions
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There’s a good chance your candidates will never read an enitre job description. That means you need to get to the critical parts of the job role and you need to get there fast.
Concise Job Descriptions
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First - Summarize the role Drill down to the most important job functions
Then - List job responsibilitiesChoose the five most relevant daily tasks to highlight
Now - Make it easy to readUse down-to-earth language and keep it short
How?
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Compelling Company Story
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Compelling Company Story
When a job seeker finds multiple postings for the same position, they rely on the company description to choose what’s right for them.
That means you should use your company story to sell the job seeker on why he or she should work for you instead of your competition.
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Include a brief history of your companyList when and why you were founded
Detail what your company doesWho you serve and what products/services you offer
Share the size of your companyThrough the numbers of employees, locations or clients
Incorporate your company’s ethosChoose a writing style and words that match your culture
How?
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Optimize Ads
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Optimize Ads
The most common starting point for job seekers is searching via a search engine like Google or Yahoo.
That means it’s critical to understand how to optimize postings so they have better placement in search results.
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Pay attention to keywordsInclude common words or phrases job seekers use into the title & body
Location, location, locationAlways include the city and state of your open position
Use search optimized URLs Rely on postings that incorporate the actual job title into the URL(e.g. http://phoenix.jobing.com/marketing-director/job/ - you can find URLs like these on Jobing.com)
Incorporate videoVideos are more likely than text pages to show up in search results
How can you get searched and found?
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Post Away!
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Post Away!
Follow these simple strategies next time you’re writing a new job posting or revisiting an old one.
Simple tweaks can help boost your candidate response and effectively entice the right candidates to apply to your open position.
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NEED HELP GETTING STARTED?
Jobing.com is our local job board network. Strategically segmented into cities, metro areas, and states—to help job seekers find jobs close to home,
and help employers target the best candidates within their local employment markets.Visit us at Jobing.com/recruiting
About
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Our technology solutions enable employers to recruit talent through our social, mobile and search engine optimized career sites and the Jobing.com network of leading local, diversity, and niche job boards.
Speak with a recruiting expert: Call 866.456.246 or email [email protected]
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