The art of Storytelling for your Brand
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Transcript of The art of Storytelling for your Brand
STORYTELLINGevery story has a hero
@thierrycrx
“There's always room for a story that can transport people to another place.”
― J.K. Rowling
STORYTELLING OFF
we think with
BULLETPOINT
STORYTELLING OFF
STORYTELLING ON
the very first
RISK MANAGER
the very first
POWERPOINT
a story to learn
SCHOOL 1.0
paraboles myths legends fables kids stories …
EASY TO LEARN
Jean de La Fontaine
THE CRICKET & THE ANT
Wilhelm & Jacob
GRIMM
the power of simple
+ =
FROM FRUITS TO MATH
“If you can’t explain it to a 6 years old kid, you don’t get it yourself !”
― A. Einstein
SIMPLEdoes not mean STUPID
IT’S A BIT LIKE …
here comes the boom !
SERIES RESISTORS
be a great
STORYTELLER
what makes
A GOOD STORY ?
A HERO
THE FRIEND
THE VILAIN
THE CONTEXT
THE QUEST
MORALITY
we want a
HUMAN ADVENTURE
WHAT WE REALLY WANT
Give usDon’t give us
4 2+2
STORYTELLINGhow to apply it to my brand ?
STORYTELLINGthe user experience
APPLEbe part of something big
IKEAjust a few candles
play, feel, enjoy
CUSTOMER JOURNEY
Michel & Augustin
STORYTELLING & PACKAGING
CREATE YOUR COMMUNITY
give them heros
WHAT IF ?sky is the limit
BEST STORYTELLING
EVER
this is the
invisible
YOUR STYLEfind
CREATE YOUR BRANDMake your
customers like your story
explain how
explain why
talk about your values
YOUR BRAND
If you can replace your name with another brand, you’re in trouble !
― a very wise man !
CREATE 2 STORIES
Hidden storyShort term
know your
AUDIENCE
find the right
TONE OF VOICE
discuss
listen
understand
adapt
YOUR COMMUNITY
the message
the target
the channel
YOUR CHANNEL
1
2
3
but we love that !
STORYTELLING IS MANIPULATION
THANK YOU
find me on Twitter @thierrycrx
@ Go to Next Levels 2014
!
"
Thierry Croix
+32 483 57 56 30
CONTACT ME
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www.go2nextlevels.com
www.facebook.com/g2nlevels
www.linkedin.com/company/go2nextlevels