The Art of Search Engine Optimization

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The Art of Search Engine Optimization

Transcript of The Art of Search Engine Optimization

The Art of Search Engine Optimization

Search Engine Optimization – To Do’s…

Search Engine Registration: The first thing you will want to do is to get your website registered with the search engines themselves through submission of a “Sitemap.xml” file to them.

Search Engine Indexing: Next you will want to tell them more about your individual webpages so that this information can be stored and “Indexed” in their internal databases for use when people are making “Organic” searches.

• Yahoo-Bing allows you to submit 10 webpages for indexing a day

• Google, the largest search engine in the world today, provides you with a webpage indexing request tool called “Fetch as Google” where you can enter your pages to be indexed.

Link Building: This is the art of building links back to your site from other quality Internet locations usually owned by others. The more “External Backlinks” you can create to your site, the stronger your site looks in the eyes of Google and other search engines and the better your site will rank within those engines organically.

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Search Engine Optimization – To Do’s…

Mobile Responsive: These days, search engines such as Google will not even display pages that are not responsive to people making “Organic” queries for content through them. If your webpage is not responsive, you will not be found.

Build Webpages Natively: If your webpages and in particular your mobile webpages do not load completely within 2-4 seconds, your page will be penalized or not even be displayable through organic searches.

Keyword Competitive Analysis: Look at what is making it to page one in an organic search for keywords and phrases you wish to rank for and research how hard it would be to displace them to get your content showing on page one of a search –and there are a number of tools out there that can help you make this job easier.

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