Using the power of images to maximize the impact of the DIESEL Pinterest page
The art of research - Increasing the value of the Diesel Pinterest page - InSites Consulting
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Transcript of The art of research - Increasing the value of the Diesel Pinterest page - InSites Consulting
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Qualitative 360 Europe 2014
Silver Sponsor Gold Sponsor
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The art of research How we increased the value of the Diesel Pinterest page By Annelies Verhaeghe, Head of research Innovation, InSites Consulting
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How to increase the value of the
Diesel Pinterest page?
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That’s easy!
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#3 Conversion
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That’s easy!
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Social media
listening
Social media
netnography
Quantitative
survey
A hybrid methodology
Automated visual
analysis
Qualitative visual
analysis Visual based tasks
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Knowledge leverage
The value of the current Pinterest page
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Huge fans...
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But no advocates on Pinterest
3277
5657 followers
7125
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Knowledge leverage
What makes them tick
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Luxury brands
Impress people
Show my style
Fun in life
No status quo
Excitement
Trendy products
Branded
The current followers
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HIGH STREET
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MODEL MAINSTREAM
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Internal leverage
From insight to action
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A research art exhibition
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MODEL MAINSTREAM
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Exteral leverage
Did we have an impact?
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71% knowledge
65% identification
67% store visit
69% website 59% buying
Changing the heart, minds & actions
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+41%
+44%
55% wom
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Moving from reach
To relevance
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Qualitative 360 Europe 2014
Silver Sponsor Gold Sponsor
Supported by
Organised by