The Art of Pull: Achieve Career Success with Twitter
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Transcript of The Art of Pull: Achieve Career Success with Twitter
The Art of Pull
Achieve Career Success with TwitterBrought to you by,
Tracy Brisson | Founder & CEO of The Opportunities ProjectKeith Petri | Founder & CEO of eBranding Me
HOW TO CREATE A SUCCESSFUL TWITTER BIO
***Tweet***
• 140-Character Micro-Blogging Service– Social Bookmarking
• Public vs. Private• @Username (Length and Professionalism)
WHY USE IT?No one cares what I had for lunch!
Create a Compelling Bio
In 160 characters…- Who are you?- Why do people want to talk to you (benefits)?
The rest of your profile…Picture- Is it consistent with other online channels?Web Presence- link to LinkedIn profile? Blog?Design- customize using Twitbacks
Example of a Twitback
• More pictures• More links• More about you
HOW TO USE SPECIFIC FUNCTIONS
What to Tweet
Promote• Original content- blogs, events, etc. – AddThis, ShareThis plug-ins
Share• Relevant articles- blogs, mainstream news media– Tweet from the source or use http://bit.ly
Engage• Retweet and reply to others’ content
RT: Retweet
Messages: Replies and DMs
@Username
DM: Direct Message
Public
Private
Hashtags
HOW TO PROPERLY MANAGE LISTS AND STAY ORGANIZED
Using Twitter Lists
• Add people to lists by topic– People are notified when you’re added
• Follow people on lists– Easy way to find relevant users– Unclutter your Twitter feed
• Manage all lists from main Twitter page• Consider using Paper.Li
Example of a Paper.li
HOW TO PARTICIPATE IN TWITTER CHATS – EXPAND YOUR NETWORK
What are Twitter Chats?
• Online conversations focused on a particular industry or topic:
• SMCEDU• GenYChat• HireFriday• NYCJobSearch
• Great networking tool– Follow-up with chat community on and offline
Footnote: Google Document of Twitter Chats Schedule
TweetChat
Footnote: Use TweetChat to stay organized at your next Twitter Chat!
QUESTIONS?