The Art of Product Launch - Lauren Jospeh
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Transcript of The Art of Product Launch - Lauren Jospeh
We launch undiscovered products and help them succeed; we call them Grommets. Grommets aren't just things. Grommets are products with a purpose invented by people with stories.
Buy Differently. @thegrommet
Puts power in the hands of the people to fund, design, prototype, produce, manufacture, distribute, market and sell their own goods”
Social Media & Accessible Video Opp Social media and accessible video had the power to democratize product launch.
Lumi Launched 11/19/13
InRoad PlayTape Launched 9/3/14
We needed to reclear the path to launch and pave the road for a new generation of Makers.
We would build a media platform to tell the story of new to market products.
Skallops Launched 10/18/13
Our Product Launch Platform creates an authentic, unvarnished story of a product and then gives it national
exposure.
We’ve launched over 2,000 products since our start in 2008.
Cameo by RUX, Heirloom Rattles Launched 10/25/12
Online conversations provide a rich forum for both
community and maker. Great question! We
have a number of additional items including curved blocks. We are excited you like the concept!
I love this and its so innovative. Is it be possible to add a line of curving blocks?
Hi Grommeters! We’re excited to launch on The Grommet and introduce you to your new 5-minute garden.
Our Data
In 24 hours we have powerful data on social and commercial response Validation is like gold in the early days of your product
Belle-V Launched 8/20/14
Choice means individual empowerment, not universal agreement.
Vote for your priorities with your dollars.���
Consumer Spending Drives 70% of economic activity in the U.S.
-The New York Times
The products we buy and the companies we support create the world we live in.
Mighty Purse Launched 12/19/13
Our Community “votes” with their purchases. They value Grommets that are a
part of the following markets:
… The Grommet represented the route to mainstream market entry at the first White House Maker Faire
Even the White House has joined the Movement…
The Maker Movement: Our Future Economy
The innovative, new-to-market products
coming from this movement are the
reason we do business every day and we're
certain this is not just a passing trend.