the Art of Coffee

2008

Started in 2008 by four coffee

lovers with a small seasonal

location on Kelley’s Island, a

popular boating and vacationing

spot in Lake Erie.

2009

A second location was

opened in 2009 on the popular

downtown promenade, East 4th

Street in Cleveland. Surrounded

by some of Cleveland’s hottest

restaurants and night life as well

as a number of businesses, it

has become one of Cleveland’s

highest profile cafes and has

garnered best coffee shop in

Cleveland Magazine.

2010

A third location was opened a

year later in Rocky River, an

upscale westside suburb. This

location has become one of the

highest volume coffee shops

in all of Northeast Ohio.

2011

A fourth Location was opened

in 2013 in partnership with

Constantino’s Café and currently

occupies space in the brand

new Ernst & Young Global

Headquarters in downtown

Cleveland.

Erie Island History

continued

2013

A fourth Location was opened

in 2013 in partnership with

Constantino’s Café and currently

occupies space in the brand new

Ernst & Young Global Headquarters

in downtown Cleveland.

Onward!

Channel 3 continues to run a daily

morning banner ad promoting the

Erie Island brand, their Channel 3

Morning Blend, and Heinens the

retailer that has graciously been

a big supporter of the line and a

participant in these fundraising

efforts. This advertising helps raise

awareness for all facets of the Erie

Island brand, (Our shops, Retail sales,

and Proudly Serving opportunities).

2012

In 2012 Caruso’s Coffee acquired the sole ownership of the

Erie Island brand, trademarks and logos and all rights associated

with the Brand.

Since early 2012 Caruso’s and WKYC Channel 3 have had a

partnership promoting their morning show while also raising

money for the Cleveland Food bank. To date we’ve raised over

$20,000 dollars for this cause through the retail sale of the

WKYC Morning Blend Coffee marketed under Erie Island Coffee.

Erie Island History

Caruso’s Coff ee was formed in 2003 by

Michael Caruso and his sons. In 2004 his

two sons Dominic and Michael joined him

in the business, taking over green coff ee

buying, sales, and other things. Caruso’s has

grown into the largest specialty roaster in the State of Ohio and

one of the largest in the Great Lakes region producing over 3.5M

pounds annually.

We carry well over 50 diff erent varieti es of coff ee and over 80

diff erent oils for fl avored coff ee. We sti ll roast everything to order

and ship or deliver it the next day. We were proud to celebrate our

10 year anniversary as a company last year.

Caruso’s Coff ee the Parent Company

We have the following certifi cations:

Organic Certi fi ed by OCIA Internati onal since 2005

Kosher certi fi ed by OK Kosher since 2008

Fair Trade registered since incepti on in 2003

SQF Series 2 certi fi ed by Silliker since 2013

Erie Island Coffee Co. Three Pronged Marketing Approach

Erie Island Brand Positioning

Coffee Shops:Through license agreements and

or corporate owned stores we are

increasing our coffee shop and coffee

kiosk presence within the great lakes

region and beyond. We are always

looking for good strategic partners in

this area.

Retail:Expanded retail distribution through

the Great Lakes region. Currently we

offer over 12 bagged coffee SKU’s. We

are introducing Keurig® compatible

single serve coffees in May 2014.

Currently found in the Heinens stores

in Cleveland and Chicago Land,

expanded distribution in 2014 will

target small chain and independent

upscale retailers in markets where

Heinens stores aren’t located.

Foodservice:Introduced through Sysco Cleveland

and Sysco Pittsburgh a proudly serving

Erie Island program targeting fine

dining and corporate foodservice

programs throughout North and

Central Ohio, as well as Western

Pennsylvania and upstate New York.

Erie Island Brand Positioning

our Coffee Shops

Menu Boards

Iced Coffees 16oz 24oz

Iced Coffee 3.00 3.50Cold Brew Espresso (toddy) 4.00 4.50Iced Latte 4.00 4.25Iced Mocha (dark or white) 4.75 5.00Iced Red Eye 3.75 4.25Iced Caramel Daddy 5.50 5.75

Blended Coffees 16oz 24oz

Mocha Frappe (dark or white) 4.50 5.00Caramel Frappe 4.50 5.00

Iced Teas and Sodas 16oz 24oz

Lemonade 2.25 2.70Iced Chai 4.00 4.50Italian Sodas 2.00 2.25

Extras

Breve, Espresso Shot, Syrup, Soy Milk, Coconut Milk, Almond Milk .75

Brewed Coffees 12oz 16oz 20oz

Brewed Coffee of the Day 2.00 2.25 2.50

Cafe Creme 2.70 2.95 3.20Coffee of the day with steamed milk

Red Eye 2.75 3.00 3.25Coffee of the day with shot of espresso

Espresso Specialties 12oz 16oz 20oz

Latte 3.50 4.00 4.25Cappuccino 3.50 4.00 4.25Americano 2.50 3.00 3.25Mocha (dark or white) 4.25 4.75 5.00Caramel Daddy 5.00 5.50 5.75

Classics SINGLE DOUBLE TRIPLE

Cappuccino (8oz) 3.00 ~ ~Latte (8oz) 3.00 ~ ~Espresso 2.00 2.50 3.00Macchiato 2.25 2.75 3.25

CRUSH PANINI SANDWICHES

The Breakfast Bagel 5.00Bacon, ham OR turkey sausage with cheddar, egg and fresh basil

Veggie Hummus Ciabatta Crush 6.25Hummus, chipotle aioli, mozzarella, cheddar, spinach, tomato and fresh basil

Club Ciabatta Crush 6.25Ham, turkey, bacon, cheddar and chipotle aioli

Caprese Ciabatta Crush 6.25Mozzarella, bacon, tomato, basil pesto and fresh black pepper

CUSTOMIZE YOUR CRUSH:Extra Cheese .50 Egg 1.00 Turkey 1.50

Ham 1.50 Turkey Sausage 1.50 Bacon 1.50

BAGEL SANDWICHES

Veggie Bagel X.00Sesame Bagel, Black Pepper Thyme Schmear, spinach, tomato, and fresh basil

BST X.25Plain Cleveland Bagel, Chorizo Chipotle Schmear, bacon, spinach, tomato, and fresh basil

Plain Jane X.25Plain Cleveland Bagel, choose Turkey or Ham and Cheddar or Swiss

Blended Beverage 16oz 24oz

Fruit Smoothies ™ 4.25 4.75Real fruit blended smoothies

Mango ● Strawberry Banana ● Strawberry

The Natural 5.00Banana, peanut butter and chocolate blended with ice and your choice of skim or soy milk

The Green Smoothie 5.00Peach, mango, banana, spinach and water

Grab and Go

Veggie Hummus Bowl 6.25Peanut butter and hummus as dips for the veggies

Yogurt Parfait 3.00Layered non-fat yogurt, honey, granola and berries

Pretzel-Hummus Snack 2.25Pretzel thins and hummus

HOT T IES

FOODIES

SMOOTHIES

COLDIES

All Bagels 2.00Plain, Sesame, Salt, Rosemary, Everything

All Schmears (1 oz) 0.75Plain, Black Pepper Thyme, Chorizo Chipotle, Cheddar Chive

Butter and Jam 2 of each 0.30

*Add Chia, Flax or Yogurt - 75 ¢

Syrup Flavors: Vanilla, Hazelnut, Caramel, Brown Sugar Cinnamon, Raspberry, Toasted Marshmallow, Peppermint, and Sugar Free Vanilla

Brewed Coffees 12oz 16oz 20oz

Brewed Coffee of the Day 2.00 2.25 2.50Cafe Creme 2.70 2.95 3.20Coffee of the day with steamed milk

Red Eye 2.75 3.00 3.25Coffee of the day with shot of espresso

Espresso Specialties 12oz 16oz 20oz

Latte 3.50 4.00 4.25Cappuccino 3.50 4.00 4.25Americano 2.50 3.00 3.25Mocha (dark or white) 4.25 4.75 5.00Caramel Daddy 5.00 5.50 5.75

Classics SINGLE DOUBLE TRIPLE

Cappuccino (8oz) 3.00 ~ ~Latte (8oz) 3.00 ~ ~Espresso 2.00 2.50 3.00Macchiato 2.25 2.75 3.25

HOT T IES

FOODIESCRUSH PANINI SANDWICHES

The Breakfast Bagel 5.00Bacon, ham OR turkey sausage with cheddar, egg and fresh basil

Veggie Hummus Ciabatta Crush 6.25Hummus, chipotle aioli, mozzarella, cheddar, spinach, tomato and fresh basil

Club Ciabatta Crush 6.25Ham, turkey, bacon, cheddar and chipotle aioli

All Schmears (1 oz) 0.75Plain, Black Pepper Thyme, Chorizo Chipotle, Cheddar Chive

All Bagels 2.00Plain, Sesame, Salt, Rosemary, Everything

Butter and Jam 2 of each 0.30

BAGEL SANDWICHESVeggie Bagel 4.50Sesame Bagel, Black Pepper Thyme Schmear, spinach, tomato, and fresh basil

BST 4.25Plain Cleveland Bagel, Chorizo Chipotle Schmear, bacon, spinach, tomato, and fresh basil

Plain Jane 4.25Plain Cleveland Bagel, choose Turkey or Ham and Cheddar or Swiss

Caprese Ciabatta Crush 6.25Mozzarella, bacon, tomato, basil pesto and fresh black pepper

Three Cheese and Tomato Bagel Crush 4.75Mozzarella, cheddar, swiss and tomato

The (Anything But) Plain Jane Bagel Crush 4.50Ham OR turkey and cheddar OR swiss

CUSTOMIZE YOUR CRUSH: Extra Cheese .50 Egg 1.00 Turkey 1.50 Ham 1.50 Turkey Sausage 1.50 Bacon 1.50

COLDIESIced Coffees 16oz 24oz

Iced Coffee 3.00 3.50Cold Brew Espresso (toddy) 4.00 4.50Iced Latte 4.00 4.25Iced Mocha (dark or white) 4.75 5.00Iced Red Eye 3.75 4.25Iced Caramel Daddy 5.50 5.75

Blended Coffees 16oz 24oz

Mocha Frappe (dark or white) 4.50 5.00Caramel Frappe 4.50 5.00

Iced Teas and Sodas 16oz 24oz

Lemonade 2.25 2.70Iced Chai 4.00 4.50

Extras

Breve, Espresso Shot, Syrup, Soy Milk, Coconut Milk, Almond Milk .75Syrup Flavors: Vanilla, Hazelnut, Caramel, Brown Sugar Cinnamon, Raspberry, Toasted Marshmallow, Peppermint, and Sugar Free Vanilla

SMOOTHIESBlended Beverage 16oz 24oz

Fruit Smoothies ™ 4.25 4.75Real fruit blended smoothies Mango ● Strawberry Banana ● Strawberry

The Natural 5.00Banana, peanut butter and chocolate blended with ice and your choice of skim or soy milk

The Green Smoothie 5.25Peach, mango, banana, spinach and water

Grab and Go

Veggie Hummus Bowl 6.25Peanut butter and hummus as dips for the veggies

Yogurt Parfait 3.00Layered non-fat yogurt, honey, granola and berries

Pretzel-Hummus Snack 2.25Pretzel thins and hummus

Blueberry Oatmeal Muffins 2.10Banana Chocolate Chip Muffins 2.10Salted Chocolate Chip Cookies 2.05

*Add Chia, Flax or Yogurt - 75 ¢

Energy Bars 2.75PBJ Bars 2.75Scones 2.50

Fig Bars 2.50Biscotti 1.75

our Retail Packaging

Available Point of Sale

• Printed Cup Sleeves

• Travel Mugs

• Coff ee Mugs

• Tee Shirts

• Gift Cards

• Miscellaneous Promoti onal Posters, Table Tents, and Window Clings.

Licensees receive the following:

• Use of the Erie Island Logo and Name for

Signs, Menu Boards, Menus, etc.

• Three days in store training for staff.

(More days available at additional cost.)

• Comprehensive Staff Training which

includes all aspects of running/organizing the

shop with regards to the beverage program.

Use of the espresso and brewing equipment,

as well as general coffee and tea knowledge

and presenting the proper customer

service experience.

• Access to all branded retail items including

bagged coffee, single serve, and expanded list

of single origin, Fair Trade Organic, and whole

bean coffees available only at the coffee

shop locations.

• Access to POS: branded cups, travel mugs,

tee shirts, as well as any existing or future

marketing and point of sales materials

created for the shops.

• Free Brewing Equipment placed on loan to

your location. (Equipment set up is catered

to the specific needs of the location).

• Delivery and installation of one of three

brands of espresso Machines: (Franke Super

Autos, Astoria, or La Marzzocco)

• Location listed on the Erie Island website

as well as being included in all future social

media marketing we develop. Website

will be going under a major overhaul in the

coming months so that it can better be

utilized for active marketing purposes.

Coffee Shop Branding

Licensees must follow a few minor requirements to

ensure consistency from location to location:

• Exclusive use of Erie Island blends and

coffees produced solely by Caruso’s Coffee.

No outside coffees or coffee brands can be

sold or promoted in an Erie Island Coffee

Shop or Kiosk.

• Exclusive use of approved Erie Island vendors

and products available through Caruso’s

Coffee or sold directly to the stores.

• Employees must be appropriately dressed

and the shop is to be kept clean and neat

at all times.

• We do not dictate food or menu. We leave

that up to the individual licensees to decide

how elaborate or simple they want their food

offering to be. We provide only as much

input with regards to food as is asked of us.

Otherwise we leave you to decide who to use

for all of those needs.

• Marketing initiative must be coordinated

through our design company 42Connect and

approved by Caruso’s Coffee prior to printing,

publishing, distribution.

• Use of the brand and logo is limited to

the coffee shop location and marketing

incentives dedicated to driving traffic

to your store.

Coffee Shop Branding continued

Training Program Overview

Day 1:

• Overview of Company/

Brand/History

• Brewing techniques and tasting

• Customer Service Problem

Solving

• Basic Coffee & Espresso:

Dosing/Grinding, intro to drink

recipes, basic drinks, basic extra

items (syrups, etc.). Clean and set

up bar for opening shift/training

for the next day.

Day 2:

• Coffee & Espresso Part 2:

Review previous day’s

information, repeat dosing/

grinding, cups and lids pulling

shots, making toddy, making

drinks

• Blended Iced Coffee and

Cold Drinks

• Practice and review

• Go over setup and breakdown

and basic equipment maintenance

As an Erie Island licensee, you will receive coff ee and iced tea brewing equipment on loan free of charge, which Caruso’s

will service free of charge anywhere in the country. We use Bunn Equipment exclusively and if you are out of our immediate

service area, the BunnServe service program is uti lized to provide guaranteed service within 24 hours.

We have three brands of espresso machines available for you to choose from depending on the size and scope of your Erie

Island Locati on. The three most popular are listed below:

Franke Super Auto Evolution 2-step: $11,500

Astoria Perla 2-group: $6,000

La Marzzocco 3-group: $11,500

Mazzer Grinders: $800 (two per store required)

Equipment & Service