THE ART OF THE CAPTION

10 Tips to better captioning on social media

INTRODUCTION

• A good social media post is a mix of a good or interesting visual content and a relevant caption. It should always leave an impression.

Tip 1

• Correct Spelling:

Avoiding error in spelling is very key to the impression that your post gives. Most of your audience wont take you seriously if your post is full of errors. Always check for errors before you hit the “post“ button.

Tip 2

• Hashtags:

Hashtaging is one of the most important function in social media, it help people locate your post easily. Hashtags should be used generously. Always find relevant hashtag.

Tip 3• Use Emoji :

Take advantage of emoji and include them in your captions as they now work well as hashtag especially on Instagram. When relevant emoji are used your audience can follow your post

Tip 4

Your audience is scrolling through what could be hundreds of photos and posts in a very short period of time. Your window of opportunity for getting their attention is very limited. Make the most of the time with a caption that can be read in just a few seconds.

Keep it Short and Focused

Tip 5

Captions are always better when they are conversational, social media wasn’t intended to be a one way talk traffic, audiences want to jump on conversations so you have to got to give them something to talk about

Invite Conversations:

Tip 6

• Call to Action:

Its very important to have a sense of direction in every post, so give your audience a clear sense of direction. If there is an action you want them to take you must say, don’t expect they know what to do, tell them what to do. They are your followers!

Tip 7• Provide valuable

information:

Always give relevant valuable information, your followers must benefit from your captions and that makes them hit the like button or even reshare as the case maybe.

Tip 8

• Tags:

Tagging is one of the coolest feature on social media it help you relate your captions and post to people who are relevant to your post and they can also reshare or repost it.

Tip 9

If there is a website you want your audience to visit never forget to include the link to the post. Except for platforms like Instagram that links are not highlighted for clicks on the post, links can be however be included in the bio.

Add links:

Tip 10

If your aim is to communicate the photo to a select group of people, like your friends and family, your social media caption should be dictated by what would be of interest to them.

Know Your Audience

SPOT THE DIFFERENCE

Asante sana!

Deji Garuba

deji.garuba@widflowerpr.com

Deji Garuba dejigaruba dejigaruba