The Art and Science of Social Fundraising
21
http:// www.nuttytimes.com /everyone-has-a-story-to-tell/ Leveraging Storytelling and Social Media to Connect with Donors
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Leveraging Storytelling and Social Media to Connect with Donors Presentation for roundtable session at 2013 Texas School Public Relations Association conference.
Transcript of The Art and Science of Social Fundraising
http://www.nuttytimes.com/everyone-has-a-story-to-tell/!
Leveraging Storytelling and Social Media to Connect with Donors
¡ The Art of Fundraising through Storytelling ¡ The Science of Social Fundraising ¡ Online Tools that Help You Better Connect with Donors
Tying traditional strategy and new tools together
http://www.flickr.com/photos/kristofclaes/5022611195/sizes/l/in/photostream/!
http://dianamurdock.wordpress.com/tag/hugging/
http://www.flickr.com/photos/ausnahmezustand/4752989186/sizes/l/in/photostream/
¡ The internet is a connection machine
¡ Social media is a natural progression
¡ Gives ordinary people a voice to express themselves and tell their story http://www.flickr.com/photos/webtreatsetc/4390635960/sizes/z/in/photostream/
http://www.flickr.com/photos/49503019876@N01/1659321885/#
http://www.flickr.com/photos/ausnahmezustand/4752989186/sizes/l/in/photostream/
Your Nonprofit
Your Supporter
Friend, Family, Colleague
I care about you so I’ll help!
I care about this important
cause!
52% larger donations
10x higher response rate
Source: 2012 Online Giving Study by Network For Good
When asked by friends or family vs. nonprofit:
Art tells a story
What stories
will you see?
What stories will you tell?
¡ Student Clubs ¡ PTA/PTO ¡ Classrooms ¡ Budget shortfalls in schools
¡ Creative projects that need funding
¡ After-‐school enrichment programs
¡ And much more…
Friendship
Self-Portrait
Anti-Bullying
Endangered Species
Cultural Diversity
My Heroes
Recycling/ Environment
¡ Engage your students to share their story and passion
¡ Use technology and social media to help you do more with less
¡ Make the connection, discover what inspires donors
http://www.flickr.com/photos/73645804@N00/4759535970/
Questions? Ideas? Suggestions? Let’s Discuss!
Taline Levonian – Artsy Good www.artsygood.com [email protected]
Facebook/artsygood Twitter: @artsygood
LinkedIn: Artsy Good
