The art and science of selecting the right CMS
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Transcript of The art and science of selecting the right CMS
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The art and science of selecting the right Web CMS
Janus [email protected] @janusboye #jboye13 J. Boye Aarhus 13, Denmark
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Gartner Magic Quadrant
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What actually m
atters?
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Q: What are the biggest challenges related to CMS?• Editor interface too heavy• Vendors too slow at adding new
features• Lack of support and development
from IT• Poor back-end performance• Finding good, local system
integrators• To actually leverage the technical
potential of the platform• …
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Q: Which things are most important regarding CMS?• User friendly: For end-users AND
editors• Time-to-market• Performance and stability• Flexibility and open architecture• …
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”People don’t want a drill machine,they want a hole in the wall”
- Philip Kotler
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Insights
from
MMT Digital
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1. Getting started
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Homework for customers
• Editors, content and information• Time-to-market• Project plan• Strategy & governance• Internal ressources• Unique requirements• Budget• Technology stack• Stakeholders• Project methodology• Interoperability
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Who should be involved?
• IT• Communications• Marketing• Web team• Legal + procurement• Management• ?
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xxx
Making decisions
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PS: Budgetxxx
Budget
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PS: Learn from othersxxx
Learn from others
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• Is it just a CMS project for a web site?• Is it only for the intranet?• Mobile-first?• What are the expectations of the project?• Including a blog or newsletter solution as
well?
Boundaries
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Lou Rosenfeld: ”Marrying Web Analytics and User Experience” (J. Boye Philadelphia 2009)
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• How to be smart about gathering the requirements?
New requirements
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• What’s the characteristics of good tender / RFP?
New tender / RFP
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”The nice thing about standards is that there are so many of them to choose from”
Andrew S. Tanenbaum
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Insights
from MOC
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• What’s the characteristics of a winning proposal?
New proposals
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Don’t let vendors rush the decision!
• You're the boss• Consider it a job interview
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Risks
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2: Process overview
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WHICH IS THE LEADING
CMS?right
for us
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WHO WILL BUILD IT?
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10 PAGES
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About the organisation
Project details, scope and goals
Project timeline
Important use case scenarios (max 10)
Selection criteria
Vendor-related requirements
Related projects
Characteristics and technical architecture
CONTENT
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OPEN SOURCE
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SYSTEM INTEGRATORS
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License models and pricing
xxx
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Scenario 1 Scenario 2 Scenario 3Vendor A OK OK OKVendor B - OK OKVendor C - OK -Vendor D OK OK OKVendor C - - -
SCORING
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Demo & test drive
xxx
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Tips for the process?
xxx
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Wrap up:
Process
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Insights
from
Folketinget
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xxx
3: Marketplace
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…?Easy to
customise
Fast
Easy to
use
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”Trust, but verify”-Ronald Reagan
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2007 elephants:- EMC- IBM- Interwoven- Open Text- Oracle/Stellent- Vignette
2013 elephants:- Adobe
- Autonomy (HP)
- EMC- IBM
- Microsoft- Open Text
- Oracle
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• Composite• Drupal• Dynamicweb• EPiServer• Microsoft SharePoint
• Plone• Sitecore• Synkron Via• Typo3• Umbraco• …
Local markets
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• CoreMedia• e-Spirit• Getit / Onion• Imperia• Infopark• OpenCMS• Pirobase• RedDot (Open Text)
• SDL Tridion• Typo3• …
Local markets
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What about XYZ?
xxx
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How to navigate the marketplace?
xxx
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Wrap up:
Marketplace
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Janus Boye, J. Boye
@janusboye +
The international communityfor web and intranet professionals