The Art and Science of persuasion

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The art of persuasion With some science thrown in…

Transcript of The Art and Science of persuasion

Page 1: The Art and Science of persuasion

The art of persuasion

With some science thrown in…

Page 2: The Art and Science of persuasion

Take my political opponent….please!

Page 3: The Art and Science of persuasion

Propaganda, argument and persuasion

“Information, especially of a biased or misleading nature, used to promote or

publicize a particular political cause or point of view.”

Page 4: The Art and Science of persuasion

With only two left standing –Pick three ads: And evaluate

Page 5: The Art and Science of persuasion

Argument and the art of persuasion….

Why do we argue? To out-reason our opponents, prove them wrong, and, most of all, to win! Right? Philosopher Daniel H. Cohen shows how our most common form of argument — a war in which one person must win and the other must lose — misses out on the real benefits of

engaging in active disagreement. https://www.ted.com/talks/daniel_h_cohen_for_argument_s_sake?language=en#t-85226

Page 6: The Art and Science of persuasion

And now the science…..

https://www.youtube.com/watch?v=cFdCzN7RYbw