The ARCHITECTS of TOMORROW And their relation with the MEDIA (traditional and new)
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" Workshop Nickelodeon - Architects of Tomorrow " On 02/07/2014, Nickelodeon TV station conducted at Megaron, The Athens Concert Hall, a workshop titled "Children and the Internet". "Opportunities, Challenges, Risks", as it is now known that children spend too much time "in front of a computer." Valeria Tsamis and Anna Karadimitriou showed, in their presentation, the habits of children, young people and teenagers in regards with the media, emphasizing on their relationship with the internet and technology in general. They also showed results regarding the attitudes of parents in relation to the use of digital media by their children.
Transcript of The ARCHITECTS of TOMORROW And their relation with the MEDIA (traditional and new)
- 1. The ARCHITECTSof TOMORROWAnd their relation withthe MEDIA (traditionaland new)VALERIA TSAMIANNA KARADIMITRIOU
2. OursourcesThe audiences 3. 53Technology indicators(13-70): the73427318642036921952PC Use: +38%Internet: +74%D/T Play: +255%E-shopping:+133%evolutionSmartphone:+80%Source: Web id, Survey, 13-70 years, Total GreeceSocial Networking:+478%2008 2009 2010 2011 2012 2013 4. MEDIA &free Time 5. MEDIA % Radio Magazines Internet93 91 9179672937445861433951 53 5157618287 887-9 10-12 JUNIOR SCHOOL HIGH SCHOOL 18-24TV RADIO INTERNET: Average Daily Coverage| MAGAZINES: Mean Issue Readership 6. % Boys Girls63425749627265TV RADIO MAGAZINES INTERNET31937-9524328937046329310-125331428983493291JUNIORSCHOOL825392884881HIGHSCHOOL8758687690365718-248568 7. Activities children aged between7-129283786863 63 63543329take up in their spare timeWATCHTV/DVDPLAY PLAY-GROUND/ PARKCINEMA/THEATERSPORTS READBOOKSSURF ONTHEINTERNETPLAY-GROUNDLISTEN TOMUSICVIDEOGAMES% 8. 9385777674556351322891827860517262563531% Boys GirlsWATCH TV/DVDPLAYPLAYGROUND/PARKSPORTSVIDEOGAMESREAD BOOKSSURF ON THEINTERNETLISTEN TO THEMUSICORGANISEDPLAYGROUNDCINEMA /THEATER 9. 91827467686171602829948581695864544739307-9Years10-12YearsActivities children take upin their free timeWATCH TV/DVDPLAYPLAYGROUND/PARKSPORTSVIDEOGAMESREAD BOOKSSURF ON THEINTERNETLISTEN TO THEMUSICORGANISEDPLAYGROUNDCINEMA/THEATER 10. THE PARENTS 11. 80411847 1Very Quite Moderately Not so much/ Not at all20062006 It is useful :It improves life:Base: Parents of children of 7-17 years, Internet UsersSource: Online Survey, ay 2014, and Survey WWWHY for the Institute of Communication June 2006%What parents thinkAbout the use of www by their children20142014 54153954617 12 12. Without realbenefits forcontemporary man14Essential tool forcontemporary manEssential asset for thefutureInexhaustible source ofknowledgeA trend that willpassUseful for childrenChaotic place ofuseless informationDangerous forchildren78 18 4Facilitates humancommunication Alienates peopleBroadens horizons Stupefies/ preventsthoughtWhat parents thinkAbout their childrens use of www78 16 673 21 557 34 846 47 730 58 12Agree Neutral DisagreeBase: Parents of children of 7-17 years, Internet UsersSource: Online Survey, ay 2014 13. and how they feelAbout their children using the www494224221911Anxiety/InsecurityOptimismJoyPrideStressRelief7-12:54%13-1749%7-12:24%At least 1positive66%%Base: Parents of children of 7-17 years, Internet UsersSource : Online Survey, ay 2014At least 1negative62% : 14. and finally how do they deal with it?22185313-17Historycontrol1%Specific locationof use2%Supervision by olderbrother/sister2%Adult presenceParentalcontrolNo precautionsThe child is matureHistorycontrolSupervision byolder brother/sister2%%7125137-12Base: Parents of children 7-17 years, Internet UsersSource: Online Survey, May 2014 15. REASONSFOR USINGWWW 16. Reasons foruse www%86373426211663913449533319197GAMINGVIDEO/MOVIESMUSICINFO'SAPPS/SITES THAT HELP IN COURSESPHOTOSSOCIAL MEDIAWEB TV7-9: 2,410-12: 3,3uses on average7-9 10-12Base: Internet Users of each age 17. % Social Media822416Boys 7-9 Boys 10-12 Girls 7-9 Girls 10-12Base: Internet users of each age 18. Social MediaBoys 10-1222%vs girls 16%PhotosGirls 10-1221%vs boys 17%Video/MoviesBoys 10-1243%vs girls 25%Web TVBoys 7-98%vs girls 0%InfosGirls 10-1259%vs boys 47%Girls 7-930%vs boys 20%Apps SitesFor studiesGirls 10-1236%vs boys 31%Girls 7-925%vs boys 14%Boys vs. GirlsBase: Internet Users of each age 19. % Reasons for use www85674497426189635223169444895961311813754SOCIAL MEDIAVIDEO/MUSIC/GAMESINFO'SEMAILINSTANT MESSAGINGRADIOBLOGGINGWEB TVON LINE SHOPPINGBoys 67%vs Girls 55%JUNIOR SCHOOL HIGH SCHOOL 18-24Base: Internet Users of each age 20. they have an account at social media85 89 89%Girls 20%vsBoys 9%Boys25%vs17 21Girls 18%vsBoys 13%Boys14%vsGirls 8%16 11 14 136 10 13junior school high school 18-24Girls 18%Base: Internet Users of each age 21. 64 64 70JUNIOR SCHOOL HIGH SCHOOL 18-24Connect tosocial media87 91 92%LESS FREQUENTLYDAILYBase: Internet users of each age399 516 436MeanNumber ofFriends95 85 92Mean Use/per day(min) 22. TECHNOLOGY 23. % PC Use97JUNIORSCHOOL10646098HIGHSCHOOL9710-1218-249686352969508575155DESKTOP LAPTOP TABLET907-90THEY USE PCTHEY DO NOT USE963 24. MobilePhones%8369399 9931150 51567-9 10-12 JUNIOR SCHOOL HIGH SCHOOL 18-24THEY HAVE MOBILES CONNECT IN WWW VIA MOBILE 25. % Boys Girls76907-9199013409710-1293196499790JUNIORSCHOOL529796459999HIGHSCHOOL579799539810018-24609499PC USE THEY HAVE MOBILES CONNECT IN WWW VIA MOBILE 26. Technology is nothing. Whats important is thatyou have a faith in people, that theyre basicallygood and smart, and if you give them tools,theyll do wonderful things with them.Steve Jobs 27. Thank you!Valeria Tsami, [email protected] Karadimitriou, [email protected]
